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Success Case Study: Nutella B-Ready - Taking a popular breakfast spread on the go in bar format

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Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
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Multiple Users within the Company/ Enterprise
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  • Details
  • Table Of Content
  • Licence Rights
  • Section Purchase
  • Products and Companies

Details

Success Case Study: Nutella B-Ready-Taking a popular breakfast spread on the go in bar format

Summary

Nutella has successfully managed to target busy and time-poor consumers by developing breakfast products in convenient formats. The Nutella B-Ready bar gives consumers the chance to eat the popular Nutella spread in a practical and on-the-go format.

Nutella B-ready offers a complementary version of Nutella spread in a jar, thus tapping into the growing trend for on-the-go products.

Scope

- Developing breakfast products in convenient formats in crucial in targeting busy and time-poor consumers.

- Tapping into the growing trends in the snack category such as moderated indulgence and affordability can fuel the success of new launches.

Reasons to buy

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

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Table Of Content

Scope

Table of Contents

1. Introduction 5

2. What? 6

3. Why? 8

4. Take-outs 11

5. Appendix 14

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

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Products and Companies

Products

snack, breakfast, on-the-go, busy consumers, convenient


Companies

Nutella

Ferrero