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Success Case Study: thinkThin-The low-carb bar with a 20g protein content

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Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
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  • Details
  • Table Of Content
  • Licence Rights
  • Section Purchase
  • Products and Companies

Details

Success Case Study: thinkThin-The low-carb bar with a 20g protein content

Summary

"Success Case Study: thinkThin" is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind thinkThin's positive performance in the US. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.

Coming on the heels of other low-carb offerings, this high protein snack found a niche among those wanting to lose weight and take charge of their snacking. The product was able to penetrate the nutrition bar market and capitalize on diet-conscious consumers.

Scope

Having one goal to reach as a team helped the brand to reach its overall aim.

Anticipating future trends helped the brand to exploit a gap in the market for a high-protein and low-carb offering.

Reasons to buy

Use GlobalData's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Access valuable strategic take-outs to help direct future decision-making and inform new product development.

READ MORE

Table Of Content

Scope

Table of Contents

About Successes & Failures Case Studies

Summary

What?

Why?

Take-out

Appendix


List Of Figure


List Of Table

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Products and Companies

Products

Success, CPG, FMCG, health, ice cream, wellness, nutrition, brand, protein, snack, healthy, carb, weight, sugar


Companies

thinkThin, Walmart, SlimFast, Cliff, Whole Foods, PowerBar, Balance, Atkins, Glanbia

Success Case Study: thinkThin-The low-carb bar with a 20g protein content

Summary

"Success Case Study: thinkThin" is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind thinkThin's positive performance in the US. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.

Coming on the heels of other low-carb offerings, this high protein snack found a niche among those wanting to lose weight and take charge of their snacking. The product was able to penetrate the nutrition bar market and capitalize on diet-conscious consumers.

Scope

Having one goal to reach as a team helped the brand to reach its overall aim.

Anticipating future trends helped the brand to exploit a gap in the market for a high-protein and low-carb offering.

Reasons to buy

Use GlobalData's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Access valuable strategic take-outs to help direct future decision-making and inform new product development.

READ MORE

Scope

Table of Contents

About Successes & Failures Case Studies

Summary

What?

Why?

Take-out

Appendix


List Of Figure


List Of Table

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Products

Success, CPG, FMCG, health, ice cream, wellness, nutrition, brand, protein, snack, healthy, carb, weight, sugar


Companies

thinkThin, Walmart, SlimFast, Cliff, Whole Foods, PowerBar, Balance, Atkins, Glanbia