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Top Growth opportunities: Meat in Hong Kong

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Top Growth opportunities: Meat in Hong Kong

Summary

"Top Growth opportunities: Meat in Hong Kong", report provides an overview of the Meat market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData's propriety Risk vs Reward Opportunity model pinpoints the best growth opportunities for Meat producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

The report provides recommended actions and detailed analysis of how to target the best growth opportunities for meat producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Meat markets in Hong Kong through GlobalData's detailed and robust data, expert insight, and case studies.

GlobalData's Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Meat producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to

Key consumer demographic groups driving consumption within the Hong Kong market. Improve your consumer targeting by understand who's driving the market, what they want, and why

A study of market value and volumes over 2011-2016 for Hong Kong, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period

White space analysis, to pinpoint attractive spaces in the market and the key actions to take

Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future

Examples of international and Hong Kong-specific product innovation targeting key consumer needs

Scope

Hong Kong presents a strong opportunity due the stable economic conditions and high living standards, which have fueled a sharp rise in per capita spending on meat products

Hong Kong's Meat market showed strong growth between 2011-2016 and is forecast to maintain a healthy growth, albeit at a slower pace during 2016-2021

Food scandals over the past 5-10 years have raised concerns over Meat quality, and recent bans on imports of poultry Meat due to an outbreak of avian flu have resulted in lower supply levels and consequentially price increases.

Chilled Raw Packaged Meat-Whole Cuts and Frozen Meat are the largest categories by far in value terms in 2016. Fresh Meat (Counter), is forecast to maintain the fastest value growth during 2016-2021.

Men and Children are the demographic groups that dominate consumption in the Hong Kong Meat market

Reasons to buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Hong Kong's Meat consumers.

This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Meat sector.

Category, brand, and packaging dynamics are also examined.

This allows product and marketing strategies to be better aligned with the leading trends in the market.

READ MORE

Table Of Content

Scope

Table of Contents

1. Introducing a top growth market for Meat

Top 10 global opportunities

Key trends in Meat

Risks and rewards

Strategic issues

2. Market insight-identifying the opportunities to move into

Growth and segmentation-defining the opportunities

Drivers of change

3. Retail and distribution insight-key channels and retailers driving growth

Routes to market

Retailer insight

Foodservice insight

4. Company and brand insight-the competitive landscape defined

Category brand fragmentation

Company and brand strength

Private and international label penetration

5. Consumer insight-who, what, when, where and why

Consumption profiles and consumer targets

Insights and implications

6. Product and packaging insights

Key product innovations

Packaging trends-new formats and material switching

7. White spaces and innovation opportunities-space to move into

Segment spaces

Consumer spaces

Innovation spaces

NPD recommendations

8. Appendix


List Of Figure


List Of Table

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

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Products and Companies

Products

Meat, Hong Kong, Premiumization, General Wellbeing, Indulgence, Value, Trust and Transaparency, Time Scarcity, Product Specificity, Connoisseurship, Situational Complexity, Easy & Affordable, Anchoring


Companies

Putian Food, Hong Kong Food, Maid, Valley Chef, Sajo, Sara Lee, CP Meat, Birds Eye, Danish Crown, Tulip

Company Profile

Company Profile Title

Top Growth opportunities: Meat in Hong Kong

Summary

"Top Growth opportunities: Meat in Hong Kong", report provides an overview of the Meat market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData's propriety Risk vs Reward Opportunity model pinpoints the best growth opportunities for Meat producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

The report provides recommended actions and detailed analysis of how to target the best growth opportunities for meat producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Meat markets in Hong Kong through GlobalData's detailed and robust data, expert insight, and case studies.

GlobalData's Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Meat producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to

Key consumer demographic groups driving consumption within the Hong Kong market. Improve your consumer targeting by understand who's driving the market, what they want, and why

A study of market value and volumes over 2011-2016 for Hong Kong, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period

White space analysis, to pinpoint attractive spaces in the market and the key actions to take

Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future

Examples of international and Hong Kong-specific product innovation targeting key consumer needs

Scope

Hong Kong presents a strong opportunity due the stable economic conditions and high living standards, which have fueled a sharp rise in per capita spending on meat products

Hong Kong's Meat market showed strong growth between 2011-2016 and is forecast to maintain a healthy growth, albeit at a slower pace during 2016-2021

Food scandals over the past 5-10 years have raised concerns over Meat quality, and recent bans on imports of poultry Meat due to an outbreak of avian flu have resulted in lower supply levels and consequentially price increases.

Chilled Raw Packaged Meat-Whole Cuts and Frozen Meat are the largest categories by far in value terms in 2016. Fresh Meat (Counter), is forecast to maintain the fastest value growth during 2016-2021.

Men and Children are the demographic groups that dominate consumption in the Hong Kong Meat market

Reasons to buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Hong Kong's Meat consumers.

This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Meat sector.

Category, brand, and packaging dynamics are also examined.

This allows product and marketing strategies to be better aligned with the leading trends in the market.

READ MORE

Scope

Table of Contents

1. Introducing a top growth market for Meat

Top 10 global opportunities

Key trends in Meat

Risks and rewards

Strategic issues

2. Market insight-identifying the opportunities to move into

Growth and segmentation-defining the opportunities

Drivers of change

3. Retail and distribution insight-key channels and retailers driving growth

Routes to market

Retailer insight

Foodservice insight

4. Company and brand insight-the competitive landscape defined

Category brand fragmentation

Company and brand strength

Private and international label penetration

5. Consumer insight-who, what, when, where and why

Consumption profiles and consumer targets

Insights and implications

6. Product and packaging insights

Key product innovations

Packaging trends-new formats and material switching

7. White spaces and innovation opportunities-space to move into

Segment spaces

Consumer spaces

Innovation spaces

NPD recommendations

8. Appendix


List Of Figure


List Of Table

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products

Meat, Hong Kong, Premiumization, General Wellbeing, Indulgence, Value, Trust and Transaparency, Time Scarcity, Product Specificity, Connoisseurship, Situational Complexity, Easy & Affordable, Anchoring


Companies

Putian Food, Hong Kong Food, Maid, Valley Chef, Sajo, Sara Lee, CP Meat, Birds Eye, Danish Crown, Tulip