Top Growth Opportunities: Savory Snacks in Poland

Top Growth Opportunities: Savory Snacks in Poland

  • Products Id :- CS0110TG
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  • Pages: 89
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Executive Summary

Top Growth Opportunities: Savory Snacks in Poland


"Top Growth Opportunities: Savory Snacks in Poland", provides an overview of the savory snacks sector, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData's proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for savory snack producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

This report provides recommended actions and detailed analysis of how to target the best growth opportunities for savory snacks producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of savory snacks sector in Poalnd through GlobalData's detailed and robust data, expert insight, and case studies.

GlobalData's Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for savory snack producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to-

- Key consumer demographic groups driving consumption within the Polish sector. Improve your consumer targeting by understanding who's driving the market, what they want, and why

- A study of market value and volumes over 2012-2017 for Poland supplemented with category, brand and packaging analysis that shows the current state of the sector and how it will evolve over the 2017-2022 period

- White space analysis, to pinpoint attractive spaces in the market and the key actions to take

- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future

- Examples of international and regional product innovation targeting key consumer needs.


- After a period decline at a CAGR of -0.7% in USD terms between 2012 and 2017, the Polish savory snacks sector will grow at a slower rate in the next five years to 2022, at a CAGR of 5.6%

- With increasing health-consciousness among consumers, the demand for premium snacks with reduced salt and cholesterol will also gain momentum

- Over 2017-2022, nuts and seeds will remain the highest value category followed by ethnic snacks.

Reasons to buy

- This report brings together consumer analysis and market data to provide actionable insight into the behavior of Poland's consumers. This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the sector.

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Ken Research
Ankur Gupta, Head Marketing & Communications


Table of Contents

1. Introducing a top growth market for savory snacks

Top 10 global growth opportunities scores

Top global issues

Assessment against global strategic issues

GlobalData's strategic issues map

Predicted future issues for the global sector

Reward and risk assessment

Opportunity score-overview

Consumer spending trends-peer group comparisons

Political, Economic, Social, and Technological: Analysis

Enablers and inhibitors of growth

Rewards and opportunities for growth

Summary of the market

2. Market insight-identifying the opportunities to move into

Market growth by category

Value growth of the market

Volume growth of the market

Level of premiumization by category

Category analysis-key drivers of change

3. Retail and distribution insight-key channels and retailers driving growth

Meat retail channel share

Key Retail Channel trends

Routes to market

Drivers of change in the sector

4. Company and brand insight-the competitive landscape defined

Category fragmentation

Company and brand strength

Private label penetration

Brand share by leading trademark owner

International and domestic brand analysis

Company and brand strength summary

5. Consumer insight-who, what, when, where and why

Strategic issues map

Key consumer driver implications

Key consumers trends

Consumer groups

Key Health & Wellness trends

Penetration of Health and Wellness claims by category

Consumer trends summary

6. Product and packaging insights

Key Product Insights

Trends and strategic issues

Product & Packaging insights

Key product innovation case study

Key Packaging Insights

Trends and strategic issues-pack material trends

Product launch key takeouts

7. White spaces and innovation opportunities-space to move into

Growth segments to target

Segment opportunities

Consumer spaces to target

Key recommendations

8. Definitions

List of Figures

Map of top opportunity markets

Map of top global issues

Global issue web

GlobalData's strategic issues map

Average consumer spend, peer group comparisons, 2012-2022

Market value and split, 2012-2022

Value growth by category, 2012-2017 and 2017-2022

Value market growth by category, 2012-2022

Winners and losers by category, volume, 2017-2022

Value and volume growth by category, 2012-2022

Fragmentation by category, 2012-2017

Private label penetration and CAGR, 2012-2017

Cumulative value share by trademark owner, 2017

Penetration of Health and Wellness claims by category, 2017

Packaging materials volume share, 2017 & 2022

Packaging closure materials volume share, 2017 & 2022

Projected CAGR for top five categories by value, 2017-2022

List of Tables

Visualization of 10 countries growth opportunities

Visualization of 10 countries growth opportunities (continued)

Reward and risk assessment

Sector value and split, 2012-2022

Winners and losers by category, value, 2017-2022

Volume growth by category, 2012-2022

Winners and losers by category, volume, 2017-2022

Key consumption volume shares by consumer group, 2017

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Novel & Experiential, Premiumization, Busy Lifestyles, Health and Wellbeing, Sensory Fusion, Personalization

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