Top Trends: Organic and Natural, Capitalizing on consumer preferences for natural and organic products: Ken Research
Top Trends: Organic and Natural-Capitalizing on consumer preferences for natural and organic products

Top Trends: Organic and Natural-Capitalizing on consumer preferences for natural and organic products


  • Products Id :- GDCS0013CS
  • |
  • Pages: 43
  • |
  • |
  • |
  Request for Sample Report
  Request A Quote

Executive Summary

Top Trends: Organic and Natural-Capitalizing on consumer preferences for natural and organic products

Summary

Organic and natural trends involve individuals who seek a mixture of high quality, simplified, healthy and ethical products that are often part of wider environmental and social responsibility. In food and drink, "quality" often refers to pleasantness in taste and aroma, which allows self-indulgence. Natural or organic claims suggest that the ingredients are responsibly sourced and in line with higher environmental responsibility and animal welfare. Knowing a product abides by organic standards means that it is unadulterated by preservatives and artificial additives, so consumers consider it safer, healthier and more ethical.

This report examines what organic and natural mean as consumer trends and why they are important, who is likely to be the target audience, how FMCG brands can best capitalize on the trends, and what will be the future outlook for the trends.

Scope

Once a small selection of niche products, organic and natural ingredients can now be found in a wide variety of food and non-food categories.

Discounters are moving more into low-cost organic produce to appeal to new target groups.

Younger consumers and parents are interested in organic and natural ingredients.

Health perceptions drive a lot of organic and natural product consumption.

Moral perceptions drive a lot of organic product consumption.

Organic alcohol and personal care products are growing categories.

Reasons to Buy

Understand which audiences are most affected by organic and natural trends.

Compare the presence of these trends in each industry across the FMCG space, and learn what the key opportunities are.

See the actions that major brands are taking to get ahead of the greater interest in organic and natural.



Read More



Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications

+91-9015378249

Table of Contents

1. Introduction

2. History

3. Trend Snapshot

4. Basics

5. Younger Generations

6. Anti-Artificiality

7. Health

8. Morals

9. Alcohol

10. Conclusions: Packaging

11. Conclusions: Appeal

12. Appendix

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to sales [@] kenresearch.com
 

Aldi, Naty, Similac, Imse Vimse, Ella's Kitchen, ILIA Beauty, John Masters, Guayaki, Organic Colour Systems, Delixia, Kineta, Clarks, Beloved, SweetLeaf Organics, Organic Valley, Nutriseed, Organic India, Rapanui, Papagayo, Alternativa, Lavera, Vincent Gaudry, Peak Brewing, Blind Tiger Gin, Brew Organic, Better Than Food

select a license

Single User License
USD 3450 INR 232703
Site License
USD 6900 INR 465405
Corporate User License
USD 10350 INR 698108

NEWSLETTER BY CATEGORY




Testimonials

An excellent provider. Thorough, precise and outstanding insight. They drill down to what we need and their reports are effective at integrating text with supporting graphics and charts. Their reports are a great resource to go back too. ...

Coherent, high-quality, thoroughly-researched reports. We received a very quick response to all our queries which eventually expedited the entire process....

Well structured, the insights they shared with us were very helpful and reliable. Their timely assistance make their services invaluable to us. I would highly recommend them and would definitely use them again in the future if needed...

The report sent to us was on the point, and its information was quite extensive, well structured, and well researched. More importantly what we valued was your response time and professionalism. As a leading global consulting firm, our clients expect high quality deliverables in short periods of time, so a reliable research partner is essential. For the price that you have charged the quality of your services were exceptional. We look forward to continue our relationship with your team on future engagements....

This is with regards to your report on India PVC pipes and fitting market outlook industry outlook to 2019. This is a very well written report and accept my compliments on the same.... ...



Ken Research, Unit 14, Tower B3, Spaze I Tech Business Park, Sohna Road, sector 49
     Gurgaon, Haryana - 122001, India

download

Company Brochure

Engage with Us

sales [@] kenresearch.com