TrendSights Analysis: Sharing; Addressing the consumer need to share products, services, and experiences

TrendSights Analysis: Sharing; Addressing the consumer need to share products, services, and experiences

  • Products Id :- CS0009TS
  • |
  • Pages: 36
  • |
  • |
  • |
  Request for Sample Report
  Request A Quote

Executive Summary

The desire to share experiences, products, and services with others reflects the "feel-good" factor associated with communal interactions. Sharing can also help to alleviate the financial burdens of "big ticket" products and services. The proliferation of the internet in daily life has taken sharing to the virtual world. It has also reinvented traditional consumer behavior, making access, instead of ownership, attractive.

Key Findings

Building personal interconnections is central to food and drink sharing. A third of consumers consider the greatest benefit of sharing food/drinks with people they do not know well to be building a social community.

Virtual sharing is largely driven by younger demographics, particularly digitally native Millennial. For example, over a third claim to share an update on an activity/experience once a week or more on social media platforms, while senior consumers are least likely to do so

While Millennial are driving the sharing economy, consumers aged 35-54 aren't far behind, with a similar proportion willing to share food, accommodation, transportation, and household appliances with people they don't know well.


"TrendSights Analysis: Sharing" looks at responding to the need to share products, services, and experiences online and offline.

Your key questions answered:

How relevant is sharing to my market?

What does sharing mean to my category?

What are the different facets of sharing?

How can I capitalize on consumer desire to share products, services, and experiences? What are the innovation implications?

Reasons To Buy

Understand the different facets of sharing and the key consumer drivers that underpin this.

Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.

See the actions that major brands are taking to capitalize on sharing.

Read More

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications


1. Trend Snapshot

2. Real World Sharing

3. Virtual Sharing

4. Sharing Economy

5. Key Take Outs

6. What's Next?

7. Appendix

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to sales [@]





Tic Tac



La Fontaine


Hopt Soda





Estee Lauder

Marc Jacobs




Sharing, virtual, digital, sharing economy, TrendSights, consumer behavior, trends, socializing, food, drink, personal care, household care, cleaning, laundry, pet care, alcohol

select a license
Single User License
USD 3450 INR 247814
Site License
USD 6900 INR 495627
Corporate User License
USD 10350 INR 743441



An excellent provider. Thorough, precise and outstanding insight. They drill down to what we need and their reports are effective at integrating text with supporting graphics and charts. Their reports are a great resource to go back too. ...

Coherent, high-quality, thoroughly-researched reports. We received a very quick response to all our queries which eventually expedited the entire process....

Well structured, the insights they shared with us were very helpful and reliable. Their timely assistance make their services invaluable to us. I would highly recommend them and would definitely use them again in the future if needed...

The report sent to us was on the point, and its information was quite extensive, well structured, and well researched. More importantly what we valued was your response time and professionalism. As a leading global consulting firm, our clients expect high quality deliverables in short periods of time, so a reliable research partner is essential. For the price that you have charged the quality of your services were exceptional. We look forward to continue our relationship with your team on future engagements....

This is with regards to your report on India PVC pipes and fitting market outlook industry outlook to 2019. This is a very well written report and accept my compliments on the same.... ...

Ken Research Private Limited, Unit 14, Tower B3, Spaze I Tech Business Park, Sohna Road, sector 49
     Gurgaon, Haryana - 122001, India


Company Brochure

Engage with Us

sales [@]