KENCB10 - Avail a discount of 10% and cash back of 10% on all publications. Applicable on all licenses. Not Applicable on Ken Research Publications Limited Time Period Offer T&C apply
• Promo code can be used 1 time per user
The desire to share experiences, products, and services with others reflects the "feel-good" factor associated with communal interactions. Sharing can also help to alleviate the financial burdens of "big ticket" products and services. The proliferation of the internet in daily life has taken sharing to the virtual world. It has also reinvented traditional consumer behavior, making access, instead of ownership, attractive.
Building personal interconnections is central to food and drink sharing. A third of consumers consider the greatest benefit of sharing food/drinks with people they do not know well to be building a social community.
Virtual sharing is largely driven by younger demographics, particularly digitally native Millennial. For example, over a third claim to share an update on an activity/experience once a week or more on social media platforms, while senior consumers are least likely to do so
While Millennial are driving the sharing economy, consumers aged 35-54 aren't far behind, with a similar proportion willing to share food, accommodation, transportation, and household appliances with people they don't know well.
"TrendSights Analysis: Sharing" looks at responding to the need to share products, services, and experiences online and offline.
Your key questions answered:
How relevant is sharing to my market?
What does sharing mean to my category?
What are the different facets of sharing?
How can I capitalize on consumer desire to share products, services, and experiences? What are the innovation implications?
Reasons To Buy
Understand the different facets of sharing and the key consumer drivers that underpin this.
Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.
See the actions that major brands are taking to capitalize on sharing.
1. Trend Snapshot
2. Real World Sharing
3. Virtual Sharing
4. Sharing Economy
5. Key Take Outs
6. What's Next?
Single User License:
Corporate User License:
Sharing, virtual, digital, sharing economy, TrendSights, consumer behavior, trends, socializing, food, drink, personal care, household care, cleaning, laundry, pet care, alcohol
select a license
NEWSLETTER BY CATEGORY
The report sent to us was on the point, and its information was quite extensive, well structured, and well researched. More importantly what we valued was your response time and professionalism. As a leading global consulting firm, our clients expect high quality deliverables in short periods of time, so a reliable research partner is essential. For the price that you have charged the quality of your services were exceptional. We look forward to continue our relationship with your team on future engagements.... "Senior Associate, Booz Allen Hamilton"
This is with regards to your report on India PVC pipes and fitting market outlook industry outlook to 2019. This is a very well written report and accept my compliments on the same.... ... "Mohit Mittal, Consultant, KPMG Advisory Services"
I am pleased to see the very useful and productive information in the report..Very well structured great presentation reflect professionalism in your research studies.... "Mustafa Masood, Financial Analyst , Coldwell Banker Riyadh"
While we still are studying and analysing your reports about Vietnam & Thailand, we would like to convey to your research team that they have done a very good job in compiling so much of information together. We hope to see more of such well researched reports. All the best & keep it up. ... "Prashant Bhagwat,General Manager, Mahindra"
We would like to appreciate Ken Research for their great efforts and wonderful support in providing the Market Intelligence Report for ITPC. The information, statistics and research are well understandable and very clear to the point. We are happy with Ken research for their good client service, on-time delivery of the report and as said the report itself. Thank you Ken research for bringing the valuable output for us. We would be looking forward to have more research with you in the near future. Wish you a success in your business!... "Jestin Mathew, Indonesian Trade Promotion Center"