TrendSights Analysis: Authenticity & Heritage - Meeting local needs through product positioning, production methods, and formulation

TrendSights Analysis: Authenticity & Heritage - Meeting local needs through product positioning, production methods, and formulation

  • Products Id :- CS1806TS
  • |
  • Pages: 36
  • |
  • |
  • |
  Request for Sample Report
  Request A Quote

Executive Summary

TrendSights Analysis: Authenticity & Heritage-Meeting local needs through product positioning, production methods, and formulation


"TrendSights Analysis: Authenticity & Heritage", explores what the trend is, why it is important, who is most influenced by it, and how brands and manufacturers can capitalize on it. The research concludes by identifying where the trend is heading next and how long it will last.

Authenticity & Heritage refers to the story and genuineness of brands or products, which are based on formulations, production methods, and brand history. As such, consumers are interested in brands with a compelling backstory. The Authenticity & Heritage trend is growing in importance as consumers increasingly seek more genuine experiences and interactions with brands. This interest in Authenticity & Heritage appears to extend across a wide range of consumer groups and sectors, particularly within the food, beverage, and personal care sectors, presenting significant opportunities for producers.


- 52% of consumers completely or somewhat agree that the older the brand, the better the quality.

- 36% of consumers globally say authenticity would encourage them to pay a premium for high-end products.

- 52% of consumers globally agree that products from the past are better than the ones available now.

Reasons to buy

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Read More

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications


Table of Contents

Executive Summary

1. Introduction

2. What?

3. Why?

4. Who?

5. How?

6. What next?

7. Appendix

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to sales [@]



Annie's Homegrown

Wellbeing Brewing Co.

Wyborowa Vodka


Copenhagen Sparkling Tea Company

Brooklyn Crafted






Boulder Clean


Nature's Table

Vita Bone


RIPE Craft Juice

select a license
Single User License
USD 3450 INR 245778
Site License
USD 6900 INR 491556
Corporate User License
USD 10350 INR 737334



The report was very informative and gives me an interesting view on the Indian market....

We would like to thank the entire team of Ken Research in showcasing professionalism in research and quick turnaround time. We have had multiple research reports from Ken Research. The deadline communicated for research was duly met. The research reports were covering many aspects in detail. This showcases their endeavor and care for client satisfaction and a strong understanding of the clients’ requirements. Thank you again for your help...

I appreciate their diligence and determination in customizing the research project. The data proves to be valuable and accurate. I would, in future, definitely use their services again...

I would like to thank Ken research team for meeting our report deliverables. The report is very good and we appreciate your well cooperation. ...

The research you conducted was very helpful for us and the integrity of your research approach gave us great confidence in the data. Look forward to collaborating again in future...

Ken Research Private Limited, Unit 14, Tower B3, Spaze I Tech Business Park, Sohna Road, sector 49
     Gurgaon, Haryana - 122001, India


Company Brochure

Engage with Us

sales [@]