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TrendSights Analysis: Authenticity & Heritage - Meeting local needs through product positioning, production methods, and formulation

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Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
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  • Details
  • Table Of Content
  • Licence Rights
  • Section Purchase
  • Products and Companies

Details

TrendSights Analysis: Authenticity & Heritage-Meeting local needs through product positioning, production methods, and formulation

Summary

"TrendSights Analysis: Authenticity & Heritage", explores what the trend is, why it is important, who is most influenced by it, and how brands and manufacturers can capitalize on it. The research concludes by identifying where the trend is heading next and how long it will last.

Authenticity & Heritage refers to the story and genuineness of brands or products, which are based on formulations, production methods, and brand history. As such, consumers are interested in brands with a compelling backstory. The Authenticity & Heritage trend is growing in importance as consumers increasingly seek more genuine experiences and interactions with brands. This interest in Authenticity & Heritage appears to extend across a wide range of consumer groups and sectors, particularly within the food, beverage, and personal care sectors, presenting significant opportunities for producers.

Scope

- 52% of consumers completely or somewhat agree that the older the brand, the better the quality.

- 36% of consumers globally say authenticity would encourage them to pay a premium for high-end products.

- 52% of consumers globally agree that products from the past are better than the ones available now.

Reasons to buy

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

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Table Of Content

Scope

Table of Contents

Executive Summary

1. Introduction

2. What?

3. Why?

4. Who?

5. How?

6. What next?

7. Appendix

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

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Products and Companies


Companies

Yoki

Acho

Annie's Homegrown

Wellbeing Brewing Co.

Wyborowa Vodka

Sulva

Copenhagen Sparkling Tea Company

Brooklyn Crafted

Bundaberg

dpHUE

Origanum

Tongrentang

Glade

Boulder Clean

Miyoshi

Nature's Table

Vita Bone

Huanghelou

RIPE Craft Juice