Consumer and Market Insights: Hot Drinks in Brazil

Consumer and Market Insights: Hot Drinks in Brazil


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Executive Summary

The Brazilian Hot Drinks market is being led by the Hot Coffee category and is forecast to register the fastest growth in On-trade value sales during 2015-2020. The Hot tea category is expected to gain maximum share growth during 2015-2020. Private label products in the Other Hot Drinks category which includes hot chocolate and malt-based drinks registered the fastest growth during 2012-2015. 3Coracoes and Nestle S.A. are the leading players in the market.

Key Findings

Of the three categories analyzed, Other Hot Drinks which includes hot chocolate and malt-based drinks is forecast to register the fastest value growth at a CAGR of 2.8% during 2015-2020

Hypermarkets & Supermarkets account for more than half share of the overall Hot Drinks distribution in Brazil, in 2015

The Hot Coffee category accounts for the highest Off-trade and On-trade volume consumption in Brazil

The Hot Tea category has the highest private label penetration in the Brazilian Hot Drinks market

Shrink Wrap is the only outer type used for packaging of products in the Brazilian Hot Drinks market

Synopsis

Canadean's Consumer and Market Insights report on the Hot Drinks market in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot Drinks with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands brands 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Rigid Metal, Paper & Board and others; container data for:Jar, Bag/Sachet, Tin, Box and others

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning



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Introduction

Report Scope

Country Context

Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

Value and volume analysis for the Brazilian Hot Drinks market

Impact of exchange rate fluctuations on the Brazilian Hot Drinks market

Degree of trade up/down in the Brazilian Hot Drinks market (On-trade and Off-trade)

Volume analysis by category (On-trade and Off-trade analysis)

Market value and growth rates, by category (On-trade and Off-trade analysis)

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share (Off-trade / On-trade) in a category (value terms) and change in market share

Average category level pricing

Retail Landscape and Key Distribution Channels

Leading retailers in the Brazilian Food market

Leading distribution channels (value terms) in the Brazilian Hot Drinks market

Leading distribution channels (value terms) by category

Competitive Landscape

Market share of leading brands (in value terms) by category

Penetration of private label by category in the Brazilian Hot Drinks market

Private label growth (in value terms) compared to brands Packaging

Hot Drinks market by type of packaging material/container (in volume terms)

Hot Drinks market by type of packaging closure/outer (in volume terms)

Hot Drinks market by type of packaging, forecast (in volume terms) Appendix

Country context

Category value and volume data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

Disclaimer

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior-Trading up/down (Off-trade), 2015

Figure 4: Consumers purchase behavior-Trading up/down (On-trade), 2015

Figure 5: Market volume share analysis by category, 2015

Figure 6: Market value growth analysis by category (Off-trade), 2010-2020

Figure 7: Market value growth analysis by category (On-trade), 2010-2020

Figure 8: Historic and forecast value analysis by category, 2010-2020

Figure 9: Change in market share by category, 2015-2020

Figure 10: Leading distribution channels, Hot Drinks market (2012 vs 2015)

Figure 11: Leading distribution channels, Hot Drinks market, 2015

Figure 12: Leading distribution channels by category, 2015

Figure 13: Brand share analysis by category (by value), 2015

Figure 14: Private label penetration by category, 2015

Figure 15: Private label and brand share growth, 2012-2015

Figure 16: Packaging analysis-key packaging material, container, closure and outer type, 2015

Figure 17: Growth in key packaging material, container, closure and outer type, 2015-2020

Table 1: Market value analysis in US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to BRL

Table 4: Market volume growth, by category, 2015-2020

Table 5: Market volume growth, by category (Off-trade), 2015-2020

Table 6: Market volume growth, by category (On-trade), 2015-2020

Table 7: Segment level analysis by category, 2015

Table 8: Average prices (BRL and US$) by category, 2015

Table 9: Leading retailers

Table 10: Leading brands by category, 2015

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3Coracoes, Astro Cafe, Cacique De Cafe Soluvel Cia, Cafe Fino Grao, Cia Iguacu De Cafe Soluvel, D.E Master Blenders 1753, Floresta, Industrias Alimenticias Marata Ltda, Industria Alimenticia Superbom, Melitta Group, Mitsui & Co. Ltd., Nestle S.A., Regioes Brasileiras, Santa Clara, Sara Lee Corporation, Utam, illycaffe spa, Ahmad Tea, Associated British Foods Plc, Barao, Canarias S.A., Casa Santa Luzia Imp. Ltda, Castellari S.R.L., Chimarrao Erva-Mate Barbo de Cotegipe, Dr. August Oetker KG, Grupo PAo de Acucar, Hain Celestial Group Inc., Lagap Boss Pharmacauticals AG, Madrugada, Mae Terra, Multiervas The Coca-Cola Company, Yamamotoyama Inc., PepsiCo Inc.,

Brazil, Hot Drinks, Hot Coffee, Hot Tea, Other Hot Drinks, Instant Coffee, Roast and Ground Coffee, Coffee Beans, Chocolate-Based Hot Drinks, Black Speciality Tea, Black Standard Tea, Fruit and Herbal Tea, Green Tea, distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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