Consumer and Market Insights: Hot Drinks in Bulgaria

Consumer and Market Insights: Hot Drinks in Bulgaria


  • Products Id :- CS3325MF
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  • Pages: 49
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Executive Summary

Rising GDP per capita and domestic consumption is driving the growth of the Bulgarian Hot Drinks market. The market is being led by the Hot Coffee category which is also forecast to register fastest growth in volume terms during 2015-2020. Hypermarkets & Supermarkets and Convenience Stores are the leading distribution channels in the market. Nestle S.A. is the leading player in the Bulgarian Hot Drinks market.

Key Findings

The Hot Drinks market in Bulgaria is forecast to grow at a CAGR of 3.3% in US$ terms during 2015-2020

The Hot Coffee category has the highest volume share in the overall Hot Drinks market.

The Black Specialty Tea segment is expected to gain maximum share growth within the Hot Tea category

Hypermarkets & Supermarkets is the leading distribution channel in the Bulgarian Hot Drinks market

Flexible Packaging is the most commonly used packaging material in the Bulgarian Hot Drinks market

Synopsis

Canadean's Consumer and Market Insights report on the Hot Drinks market in Bulgaria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot Drinks with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands brands 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Rigid Metal, Paper & Board and others; container data for:Jar, Bag/Sachet, Tin, Box and others

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning



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Introduction

Report Scope

Country Context

Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

Value and volume analysis for the Bulgarian Hot Drinks market

Impact of exchange rate fluctuations on the Bulgarian Hot Drinks market

Volume analysis by category (On-trade and Off-trade analysis)

Market value and growth rates, by category (On-trade and Off-trade analysis)

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share (Off-trade / On-trade) in a category (value terms) and change in market share

Average category level pricing

Retail Landscape and Key Distribution Channels

Leading retailers in the Bulgarian Food market

Leading distribution channels (value terms) in the Bulgarian Hot Drinks market

Leading distribution channels (value terms) by category

Competitive Landscape

Market share of leading brands (in value and volume terms) by category

Packaging

Hot Drinks market by type of packaging material/container (in volume terms)

Hot Drinks market by type of packaging closure/outer (in volume terms)

Hot Drinks market by type of packaging, forecast (in volume terms)

Appendix

Country context

Category value and volume data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

Disclaimer

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Market volume share analysis by category, 2015

Figure 4: Market value growth analysis by category (Off-trade), 2010-2020

Figure 5: Market value growth analysis by category (On-trade), 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, overall Hot Drinks market, 2015

Figure 9: Leading distribution channels by category, 2015

Figure 10: Brand share analysis by category (by value), 2015

Figure 11: Packaging analysis-key packaging material, container, closure and outer type, 2015

Figure 12:Growth in key packaging material, container, closure and outer type, 2015-2020

Table 1: Market value analysis in US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to BGN

Table 4: Market volume growth, by category, 2015-2020

Table 5: Market volume growth, by category (Off-trade), 2015-2020

Table 6: Market volume growth, by category (On-trade), 2015-2020

Table 7: Segment level analysis by category, 2015

Table 8: Average prices (BGN and US$) by category, 2015

Table 9: Leading retailers

Table 10: Leading brands by category, 2015

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CBA, Billa, Lidl, Penny Market, Kaufland, D.E Master Blenders 1753, Gimoka S.r.l., Kraft Foods Group Inc., Luigi Lavazza, Maspex Wadowice Group, Massimo Zanetti Beverage Group, Mondelez International Inc, Sara Lee Corporation, Strauss Group Ltd., Zino Davidoff SA, illycaffe spa, Associated British Foods Plc, Bioset Ltd

Bulgaria, Hot Drinks, Hot Coffee, Hot Tea, Other Hot Drinks, Instant Coffee, Roast and Ground Coffee, Coffee Beans, Chocolate-Based Hot Drinks, Black Speciality Tea, Black Standard Tea, Fruit and Herbal Tea, Green Tea, distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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