Consumer and Market Insights: Hot Drinks in Germany

Consumer and Market Insights: Hot Drinks in Germany

  • Products Id :- CS3335MF
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  • Pages: 51
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Executive Summary

The German Hot Drinks market is forecast to register significant growth during 2015-2020 supported by improving GDP per capita and low inflation in the country. The Hot Coffee category is forecast to register fastest growth in both Off-trade and On-trade volume consumption. The penetration of private label products stood high in the German Hot Drinks market. Mondelez International, Inc, and Nestle S.A. are among the leading players in the market.

Key Findings

The Hot Drinks market in Germany is forecast to grow at a CAGR of 3.4% in US$ terms during 2015-2020

The Hot Coffee category accounts for the highest Off-trade & On-trade volume consumption in Germany

The Roast and Ground Coffee segment is expected to gain maximum share growth within the Hot Coffee category

Hypermarkets & Supermarkets is the leading distribution channel in the German Hot Drinks market

Teekanne is the leading brand in the Hot Tea category.

Paper & Board is the most commonly used packaging material in the German Hot Drinks market


Canadean's Consumer and Market Insights report on the Hot Drinks market in Germany provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot Drinks with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, private label growth analysis during 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Rigid Metal, Paper & Board and others; container data for:Jar, Bag/Sachet, Tin, Box and others

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Read More

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Ken Research
Ankur Gupta, Head Marketing & Communications



Report Scope

Country Context

Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

Value and volume analysis for the German Hot Drinks market

Impact of exchange rate fluctuations on the German Hot Drinks market

Volume analysis by category (On-trade and Off-trade analysis)

Market value and growth rates, by category (On-trade and Off-trade analysis)

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share (Off-trade / On-trade) in a category (value terms) and change in market share

Average category level pricing

Retail Landscape and Key Distribution Channels

Leading retailers in the German Food market

Leading distribution channels (value terms) in the German Hot Drinks market

Leading distribution channels (value terms) by category

Competitive Landscape

Market share of leading brands (in value terms) by category

Penetration of private label by category in the German Hot Drinks market

Private label growth (in value terms) compared to brands


Hot Drinks market by type of packaging material/container (in volume terms)

Hot Drinks market by type of packaging closure/outer (in volume terms)

Hot Drinks market by type of packaging, forecast (in volume terms)


Country context

Category value and volume data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean


Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Market volume share analysis by category, 2015

Figure 4: Market value growth analysis by category (Off-trade), 2010-2020

Figure 5: Market value growth analysis by category (On-trade), 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, Hot Drinks market (2012 vs 2015)

Figure 9: Leading distribution channels, Hot Drinks market, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by value), 2015

Figure 12: Private label penetration by category, 2015

Figure 13: Private label and brand share growth, 2012-2015

Figure 14: Packaging analysis-key packaging material, container, closure and outer type, 2015

Figure 15:Growth in key packaging material, container, closure and outer type, 2015-2020

Table 1: Market value analysis in US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to EUR

Table 4: Market volume growth, by category, 2015-2020

Table 5: Market volume growth, by category (Off-trade), 2015-2020

Table 6: Market volume growth, by category (On-trade), 2015-2020

Table 7: Segment level analysis by category, 2015

Table 8: Average prices (EUR and US$) by category, 2015

Table 9: Leading retailers

Table 10: Leading brands by category, 2015

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Alnatura Produktions, Alois Dallmayr, D.E Master Blenders 1753, J.J. Darboven GmbH & Co. KG, Kraft Foods Group Inc., Kruger GmbH & Co, Luigi Lavazza, Melitta Group, Mondelez International Inc, Nero Commerce UG, Nestle S.A., Sara Lee Corporation, Tchibo GmbH, Associated British Foods Plc, Bad Heilbrunner, Bunting Teehandelshaus GmbH, Castle Tea Co GmbH, Greenfield Tea Ltd, H&S Tee-Gesellschaft, Herbalife International Inc., Laurens Spethmann Holding AG & Co, Ostfriesische Tee Gesellschaft GmbH & Co. KG, Sanofi-Aventis Germany GmbH, Siegfried Holding AG, Teekanne GmbH & Co. KG, Thiele & Freese GmbH, Unilever PLC, Kawai Kaba, Wilhelm Reuss GmbH & Co. KG.

Germany, Hot Drinks, Hot Coffee, Hot Tea, Other Hot Drinks, Instant Coffee, Roast and Ground Coffee, Coffee Beans, Chocolate-Based Hot Drinks, Black Speciality Tea, Black Standard Tea, Fruit and Herbal Tea, Green Tea, distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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