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Consumer and Market Insights: Hot Drinks Market in Greece

Consumer and Market Insights: Hot Drinks Market in Greece


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Executive Summary

The Hot Drinks market in Greece has moderate growth prospects in the forecast period. It is slated to grow at a CAGR of 2.5% during 2014-2019. Hot Coffee, being a part of the Greek food habits enjoys the lion share of the market.

Key Findings

The Hot Drinks market in Greece grew at a CAGR of 2.4% during 2009-2014 in local currency terms.

Of the three Hot Drinks categories analyzed, Hot Coffee will remain the largest value category.

The Greek Hot Drinks market is highly competitive and is led by international brands like Nescafe, Lipton and Nesquik which enjoys a majority share in their respective categories.

Private Label penetration is quite low in the market but their growth rate is higher than that of the branded products which gives enough space for them to compete with the international brands.

Hypermarkets & Supermarkets enjoy the highest share in the Greek Hot Drinks market

Synopsis

The report on the Hot Drinks market in Greece provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Fresh Meat (Counter), Chilled Raw Packaged Meat-Whole Cuts, Chilled Raw Packaged Meat-Processed, Frozen Meat, Cooked Meats-Packaged, Cooked Meats-Counter and Ambient Meat, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Greece Hot Drinks market

Historical and projected consumption in the Greece Hot Drinks market

Degree of trade up/down-trade in the Greece Hot Drinks market

Market volume of Greece Hot Drinks by category

Historical and project market value of Greece Hot Drinks by category

Winners and losers in the Greece Hot Drinks market

Average category level pricing in the Greece Hot Drinks market

Segment share of the category and change in market share in the Greece Hot Drinks market

Retail Landscape and Key Distribution Channels

Leading retailers in the Greece food market

Leading distribution channels in the Greece Hot Drinks market

Leading distribution channels by category in the Greece Hot Drinks market

Packaging

Greece Hot Drinks market by type of packaging

Greece Hot Drinks market by type of packaging closure/outer

Greece Hot Drinks market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Greece Hot Drinks market

Private label performance compare to national brands in the Greece Hot Drinks market

Leading brands in the Greece Hot Drinks market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

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ALFA-BETA VASSILOPOULOS S.A

Carrefour Marinopoulos

Veropoulos

Lidl

Metro

Bravo Coffee Group

DE Master Blenders 1753 NV

Keurig Green Mountain

Luigi Lavazza

Massimo Zanetti Beverage Group

Melitta Group

Greece, Hot Drinks, Hot Coffee, Other Hot Drinks, Hot Tea, Instant Coffee, Roast and Ground Coffee, Coffee Beans, Black Specialty Tea, Fruit and Herbal Tea, Tea Pods, Instant Tea, Black Standard Tea, distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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