Consumer and Market Insights: Hot Drinks Market in New Zealand

Consumer and Market Insights: Hot Drinks Market in New Zealand


  • Products Id :- CS2148MF
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  • Pages: 51
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Executive Summary

The Consumer and Market Insights: Hot Drinks Market in New Zealand report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings

Out of the three categories analyzed, the Hot Tea will remain the fastest growing category in value terms, registering a CAGR of 4.1% during 2009-2019

Hot Coffee with 62.5% market share by volume was the largely consumed Hot Drinks category in 2014.

Hypermarkets & Supermarkets is the leading distribution channel in New Zealands Hot Drinks market accounted for 59.9% distribution in 2014

The use of Box containers for packaging of Hot Drinks products is forecast to grow at the fastest CAGR of 2.7% during 2014-2019

Milo brand in Nestle S.A. holds a dominant share of 73.2% in the Other Hot Drinks category

Synopsis

The report on the Hot Drinks sector in New Zealand provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot Drinks, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Hot Drinks consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion



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Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the New Zealand Hot Drinks market

Historical and projected consumption in the New Zealand Hot Drinks market

Degree of trade up/down-trade in the New Zealand Hot Drinks market

Market volume of New Zealand Hot Drinks by category

Historical and project market value of New Zealand Hot Drinks by category

Winners and losers in the New Zealand Hot Drinks market

Average category level pricing in the New Zealand Hot Drinks market

Segment share of the category and change in market share in the New Zealand Hot Drinks market

Retail Landscape and Key Distribution Channels

Leading retailers in the New Zealand food market

Leading distribution channels in the New Zealand Hot Drinks market

Leading distribution channels by category in the New Zealand Hot Drinks market

Packaging

New Zealand Hot Drinks market by type of packaging

New Zealand Hot Drinks market by type of packaging closure/outer

New Zealand Hot Drinks market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the New Zealand Hot Drinks market

Private label performance compare to national brands in the New Zealand Hot Drinks market

Leading brands in the New Zealand Hot Drinks market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

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Nestle S.A.

Suntory Holdings Limited

D.E Master Blenders 1753

Cantarella Bros Pty Ltd

MJR Group LLC

Bell Tea Company

Unilever PLC

Healtheries

Associated British Foods Plc

Chanui Ltd

Four Square

Countdown

New World

Pak 'N Save

New Zealand, Hot Drinks, Hot Coffee, Hot Tea, Other Hot Drinks, Instant Coffee, Roast and Ground Coffee, Coffee Beans, Chocolate-Based Hot Drinks, Malt-Based Hot Drinks, Black Speciality Tea, Black Standard Tea, Fruit and Herbal Tea, Green Tea, Instant Tea, Tea Pods, Other Tea, distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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