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Consumer and Market Insights: Hot Drinks Market in Romania

Consumer and Market Insights: Hot Drinks Market in Romania


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Executive Summary

The Consumer and Market Insights: Hot Drinks Market in Romania report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings

The Hot Drinks market in Romania is forecast to register marginally higher growth at a CAGR of 1.8% during 2014-2019 compared to a CAGR of 1.7% registered during 2009-2014

Hot Coffee is the leading category in off-trade and on-trade sales both in value and volume terms in 2014 while the Other Hot Drinks category is forecast to register the fastest growth at a CAGR of 3.1% in off-trade sales and at a CAGR of 3.0% in on-trade sales during 2014-2019.

Jacobs, Doncafe, Fares, Aromfruct, and Nescafe are the preferred brands in the Romanian Hot Drinks market.

Flexible Packaging has the largest share of 35.2% in the Romanian Hot Drinks market.

Synopsis

The report on the Hot Drinks Market in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot Drinks, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Romania Hot Drinks market

Historical and projected consumption in the Romania Hot Drinks market

Degree of trade up/down-trade in the Romania Hot Drinks market

Market volume of Romania Hot Drinks by category

Historical and project market value of Romania Hot Drinks by category

Winners and losers in the Romania Hot Drinks market

Average category level pricing in the Romania Hot Drinks market

Segment share of the category and change in market share in the Romania Hot Drinks market

Retail Landscape and Key Distribution Channels

Leading retailers in the Romania food market

Leading distribution channels in the Romania Hot Drinks market

Leading distribution channels by category in the Romania Hot Drinks market

Packaging

Romania Hot Drinks market by type of packaging

Romania Hot Drinks market by type of packaging closure/outer

Romania Hot Drinks market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Romania Hot Drinks market

Private label performance compare to national brands in the Romania Hot Drinks market

Leading brands in the Romania Hot Drinks market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

Single User License:
Report can be used by individual purchaser only

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Report can be shared by unlimited users within one corporate location, e.g. a regional office

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Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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Strauss GroupLtd.

Kraft Foods Group Inc.

Mondel?z International Inc

Nestle S.A.

Tchibo GmbH

Maspex Wadowice Group

Melitta Group

Amaroy

Cafea Fortuna

Luigi Lavazza

Unilever PLC

Romania, Hot Coffee, Hot Tea and Other Hot Drinks , Roast and Ground Coffee, Instant Coffee, Coffee Beans, Chocolate-Based Hot Drinks, Malt-Based Hot Drinks, Black Specialty Tea, Black Standard Tea, Green Tea, Fruit and Herbal Tea, Instant Tea, Tea Pods, distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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