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Consumer and Market Insights: Hot Drinks Market in Turkey

Consumer and Market Insights: Hot Drinks Market in Turkey


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Executive Summary

The Consumer and Market Insights: Hot Drinks Market in Turkey report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings

The Hot Drinks market in Turkey will register moderate growth at a CAGR of 2.0% during 2014-2019

Of the three Hot Drinks categories analyzed, the Hot Tea category is will remain the largest by volume consumption

Hot Coffee will be the fastest growth category in On-trade sales while Hot Tea will be the fastest growth category in Off-trade sales

Turkeys Hot Drinks market is led by players such as Nescafe, Lipton and Nestle

Private Label has considerable market penetration of 7.8% in 2014

The use of Jar containers for packaging Hot Drinks is forecast to grow at a CAGR of 2.1% during 2014-2019

Synopsis

The report on the Hot Drinks sector in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot Drinks, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Turkey Hot Drinks market

Historical and projected consumption in the Turkey Hot Drinks market

Degree of trade up/down-trade in the Turkey Hot Drinks market

Market volume of Turkey Hot Drinks by category

Historical and project market value of Turkey Hot Drinks by category

Winners and losers in the Turkey Hot Drinks market

Average category level pricing in the Turkey Hot Drinks market

Segment share of the category and change in market share in the Turkey Hot Drinks market

Retail Landscape and Key Distribution Channels

Leading retailers in the Turkey food market

Leading distribution channels in the Turkey Hot Drinks market

Leading distribution channels by category in the Turkey Hot Drinks market

Packaging

Turkey Hot Drinks market by type of packaging

Turkey Hot Drinks market by type of packaging closure/outer

Turkey Hot Drinks market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Turkey Hot Drinks market

Private label performance compare to national brands in the Turkey Hot Drinks market

Leading brands in the Turkey Hot Drinks market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

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Report can be shared by unlimited users within one corporate location, e.g. a regional office

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Cay Isletmeleri Genel Mudurlugu

Unilever PLC

Dogus Grup

Nestle S.A.

KurUKahveci Mehmet

Dr. August Oetker KG

Yildiz Holding A.S

Mondel?z International Inc

illycaff spa

Karali Tea Co.

Dogadan Gida Urunleri San ve Paz AS

Beta As

Turkey, Hot Coffee, Hot Tea and Other Hot Drinks, Instant Coffee, Roast and Ground Coffee, Coffee Beans, Chocolate-Based Hot Drinks, Malt-Based Hot Drinks, Black Specialty Tea, Black Standard Tea, Fruit and Herbal Tea, Green Tea, Instant Tea, Tea Pods, distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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