Consumer and Market Insights: Hot Drinks Market in Venezuela

Consumer and Market Insights: Hot Drinks Market in Venezuela

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Executive Summary

The Consumer and Market Insights: Hot Drinks Market in Venezuela report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings

The Hot Drinks market in Venezuela will register similar value and volume growth during 2014-2019 compared to 2009-2014

Hot Coffee will remain the largest category and also is forecast to register the fastest growth in both value and volume terms, during 2014-2019

On-trade and Off-trade sales will witness similar growth in both value and volume terms in 2014

Venezuelas Hot Drinks market is highly competitive and is led by international players such as Associated British Foods Plc, Nestle S.A., Unilever PLC and PepsiCo, Inc.

The Flexible Packaging and Glass packaging material is commonly used for packaging of Hot drinks accounting for 44.2% and 41.9% market share respectively

Hypermarkets & Supermarkets was the leading distribution channel for Hot Drinks product and accounted for 48.0% distribution share in 2014


The report on the Hot Drinks sector in Venezuela provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot Drinks, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Hot Drinks consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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Ken Research
Ankur Gupta, Head Marketing & Communications



Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Venezuela Hot Drinks market

Historical and projected consumption in the Venezuela Hot Drinks market

Degree of trade up/down-trade in the Venezuela Hot Drinks market

Market volume of Venezuela Hot Drinks by category

Historical and project market value of Venezuela Hot Drinks by category

Winners and losers in the Venezuela Hot Drinks market

Average category level pricing in the Venezuela Hot Drinks market

Segment share of the category and change in market share in the Venezuela Hot Drinks market

Retail Landscape and Key Distribution Channels

Leading retailers in the Venezuela food market

Leading distribution channels in the Venezuela Hot Drinks market

Leading distribution channels by category in the Venezuela Hot Drinks market


Venezuela Hot Drinks market by type of packaging

Venezuela Hot Drinks market by type of packaging closure/outer

Venezuela Hot Drinks market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Venezuela Hot Drinks market

Private label performance compare to national brands in the Venezuela Hot Drinks market

Leading brands in the Venezuela Hot Drinks market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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Central Madeirense



Excelsior Gama

Corporacion Fama de America S.A.

Marcelo & Rivero

Italtorrefaccion C.A.

Flor de Patria Geronimo Briceo & CIA

Cafe San Antonio C.A.

Cafe Imperial SA


Associated British Foods Plc

PepsiCo Inc.

Nestle S.A.

Alfonzo Rivas & Cia C.A.

3P Inversiones C.A.

Al-Hamwi International Co. Ltd

McCormick & Company.

Unilever PLC

Industrias Iberia CA

Venezuela, Hot Drinks, Hot Coffee, Hot Tea, Other Hot Drinks, Instant Coffee, Roast and Ground Coffee, Coffee Beans, Chocolate-Based Hot Drinks, Malt-Based Hot Drinks, Black Speciality Tea, Black Standard Tea, Fruit and Herbal Tea, Green Tea, Instant Tea, Tea Pods, Other Tea, distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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