Energy Drinks in Mexico

Energy Drinks in Mexico


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Executive Summary

Energy Drinks in Mexico

Summary

Energy Drinks in Mexico industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Mexico energy drinks market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

The energy drinks market consists of the retail sale of various energy drinks. Energy drinks are defined as soft drinks with energy-enhancing properties; mainly carbonated and containing stimulants such as caffeine, taurine, guarana, glucuronolactone, yerba mate, along with glucose syrup (corn syrup) and maltodextrin. Energy drinks may also contain B complex group vitamin combinations. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the compilation of this report have been calculated using 2015 annual average exchange rates.

The Mexican energy drinks market generated total revenues of $400.9m in 2015, representing a compound annual growth rate (CAGR) of 17.8% between 2011 and 2015.

Market consumption volume increased with a CAGR of 10.5% between 2011 and 2015, to reach a total of 55.9 million liters in 2015.

Demand for energy drinks continues to soar in the Mexican market. However, with the country being one of the most obese countries in the world, the Mexican government introduced a sugary drinks tax in 2014. According to the Mexican National Institute of Public Health, the tax regime is likely to affect the sales figures of energy drink players in the long run.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the energy drinks market in Mexico

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the energy drinks market in Mexico

Leading company profiles reveal details of key energy drinks market players' global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Mexico energy drinks market with five year forecasts by both value and volume

Reasons to Buy

What was the size of the Mexico energy drinks market by value in 2015?

What will be the size of the Mexico energy drinks market in 2020?

What factors are affecting the strength of competition in the Mexico energy drinks market?

How has the market performed over the last five years?

Who are the top competitiors in Mexico's energy drinks market?



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Table of Contents

Executive Summary

Market value

Market value forecast

Market volume

Market volume forecast

Geography segmentation

Market share

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market volume

Market Segmentation

Geography segmentation

Market share

Market distribution

Market Outlook

Market value forecast

Market volume forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

Anheuser-Busch InBev SA/NV

The Coca-Cola Company

Monster Beverage Corporation

Red Bull GmbH

Macroeconomic Indicators

Country data

Methodology

Industry associations

Related MarketLine research

Appendix

About MarketLine

List of Figures

Figure 1: Mexico energy drinks market value: $ million, 2011-15

Figure 2: Mexico energy drinks market volume: million liters, 2011-15

Figure 3: Mexico energy drinks market geography segmentation: % share, by value, 2015

Figure 4: Mexico energy drinks market share: % share, by value, 2015

Figure 5: Mexico energy drinks market distribution: % share, by value, 2015

Figure 6: Mexico energy drinks market value forecast: $ million, 2015-20

Figure 7: Mexico energy drinks market volume forecast: million liters, 2015-20

Figure 8: Forces driving competition in the energy drinks market in Mexico, 2015

Figure 9: Drivers of buyer power in the energy drinks market in Mexico, 2015

Figure 10: Drivers of supplier power in the energy drinks market in Mexico, 2015

Figure 11: Factors influencing the likelihood of new entrants in the energy drinks market in Mexico, 2015

Figure 12: Factors influencing the threat of substitutes in the energy drinks market in Mexico, 2015

Figure 13: Drivers of degree of rivalry in the energy drinks market in Mexico, 2015

Figure 14: Anheuser-Busch InBev SA/NV: revenues & profitability

Figure 15: Anheuser-Busch InBev SA/NV: assets & liabilities

Figure 16: The Coca-Cola Company: revenues & profitability

Figure 17: The Coca-Cola Company: assets & liabilities

Figure 18: Monster Beverage Corporation: revenues & profitability

Figure 19: Monster Beverage Corporation: assets & liabilities

List of Tables

Table 1: Mexico energy drinks market value: $ million, 2011-15

Table 2: Mexico energy drinks market volume: million liters, 2011-15

Table 3: Mexico energy drinks market geography segmentation: $ million, 2015

Table 4: Mexico energy drinks market share: % share, by value, 2015

Table 5: Mexico energy drinks market distribution: % share, by value, 2015

Table 6: Mexico energy drinks market value forecast: $ million, 2015-20

Table 7: Mexico energy drinks market volume forecast: million liters, 2015-20

Table 8: Anheuser-Busch InBev SA/NV: key facts

Table 9: Anheuser-Busch InBev SA/NV: key financials ($)

Table 10: Anheuser-Busch InBev SA/NV: key financial ratios

Table 11: The Coca-Cola Company: key facts

Table 12: The Coca-Cola Company: key financials ($)

Table 13: The Coca-Cola Company: key financial ratios

Table 14: Monster Beverage Corporation: key facts

Table 15: Monster Beverage Corporation: key financials ($)

Table 16: Monster Beverage Corporation: key financial ratios

Table 17: Red Bull GmbH: key facts

Table 18: Mexico size of population (million), 2011-15

Table 19: Mexico gdp (constant 2005 prices, $ billion), 2011-15

Table 20: Mexico gdp (current prices, $ billion), 2011-15

Table 21: Mexico inflation, 2011-15

Table 22: Mexico consumer price index (absolute), 2011-15

Table 23: Mexico exchange rate, 2011-15

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Anheuser-Busch InBev SA/NV The Coca-Cola Company Monster Beverage Corporation Red Bull GmbH

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