Service Tax Additional
select a format
Recent Viewed Reports
Why Ken Reasearch?
While we still are studying and analysing your reports about Vietnam & Thailand, we would like to convey to your research team that they have done a very good job in compiling so much of information together. We hope to see more of such well researched reports. All the best & keep it up. ... "Prashant Bhagwat,General Manager, Mahindra"
We would like to appreciate Ken Research for their great efforts and wonderful support in providing the Market Intelligence Report for ITPC. The information, statistics and research are well understandable and very clear to the point. We are happy with Ken research for their good client service, on-time delivery of the report and as said the report itself. Thank you Ken research for bringing the valuable output for us. We would be looking forward to have more research with you in the near future. Wish you a success in your business!... "Jestin Mathew, Indonesian Trade Promotion Center"
The Report was very interesting and useful for me... "Marketing Manager, Western Union Business Solutions"
Ken Research completed the report successfully with tough deadline and large requirement. Really appreciate it... "Sales Manager, Largest India Aesthetic Laser Manufacturer"
We found the report really useful in understanding the complex Indian market and it provided lots of high quality insights. On the basis of this we commissioned Ken to produce a bespoke follow up to answer some specific questions about our market. This is now being used to help develop our marketing and sales strategy. We were very pleased with the comprehensive coverage, detail provided and actionable insights.... "Owner, Therefore Consulting UK"
This report provides an understanding of the most appealing flavor types within the tea category and outlines consumer preferences for individual flavors in this market.
- Consumer experimentation is fairly high in tea, with almost two thirds of consumers saying they opt for new flavors sometimes or often. This audience is most likely to be encouraged to trial new flavors through their own curiosity or through a positive sampling experience.
- Given the traditional nature of tea consumption, widely-known herbal variants like mint, chamomile, peppermint, and bergamot account for a large proportion of flavor preferences. Within this segment however, the roles of each tea flavor can be thought to be different, with herbal tea functionality ranging from refresher to relaxer.
Flavor Appeal in Tea provides an understanding of the most appealing flavor types within the tea category and outlines consumer preferences for individual flavors in this market. It highlights key opportunities for flavor innovation within the category by offering a "deep dive" into regional and demographic-specific nuances using insight from Canadean's 2015 Q2 global survey.
It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.
Your key questions answered:
- Which flavor type in tea is the most appealing to consumers?
- Which countries and demographics present opportunities for flavor innovation in tea products?
- What factors encourage trial of new tea flavor variants? Does this vary by age?
- How does the appeal of individual flavors stack up against each other within a flavor type?
Reasons To Buy
- Includes proprietary data from Canadean's 2015 Q2 global survey.
- Offers a "deep dive" into demographic and regional nuances in flavor preferences for tea products.
- Provides inspiration from product examples that showcase best-in-class flavor innovations in tea.
- Delivers insight into the appeal of individual flavors within popular flavor groups in the tea category.
Attitudes and approaches to flavor selection
Tea flavor preferences at a glance
Tea flavor preferences by consumption frequency
Tea flavor preferences by region
Tea flavor preferences by gender and age
Opportunities by flavor type: herbal
Opportunities by flavor type: sweet
Opportunities by flavor type: fruity
Opportunities by flavor type: floral
Opportunities by flavor type: spicy
On-trend innovation: Health & Wellness
On-trend innovation: Comfort & Uncertainty
On-trend innovation: Evolving Landscapes
Single User License:
Corporate User License:
The Republic of Tea
Tea, RTD tea, hot drinks, flavor trends, herbal, sweet, fruity, floral, spicy, flavor, mint, chamomile, honey, lemon, jasmine, ginger, chai