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Hot Drinks: Identifying the latest trends for beverage manufacturers in the hot drinks industry

Hot Drinks: Identifying the latest trends for beverage manufacturers in the hot drinks industry


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Executive Summary

Summary

Hot drinks are a regular part of consumers diets, however, generally the category risks being considered old-fashioned and boring, or appealing only to connoisseurs. Other opportunities exist to launch premium products in the market. Genuinely innovative products, such as those featuring more extreme ingredients, providing consumers with an opportunity to create latte art at home, or targeting brain health will create the buzz and re-invigorate brands image.

Key Findings

In traditionally tea countries, such as Russia and China, the coffee category will grow faster than hot tea

In traditionally coffee countries, such as Italy and Brazil, the hot tea category will grow faster than coffee

The desire for relaxation and indulgence are key motivators when it comes to hot drinks consumption. Brands can target this by highlighting the superior taste sensations of the product, as well as positioning it as accompanying moments of me-time

Hot drinks that cater to consumers busy lifestyles, such as those that create breakfast or snacking occasions will become more popular

The market will see more hot drinks aimed to provide busy consumers with an additional energy boost, such as featuring guarana, matcha, or even nuts and seeds

Cross-promotions of hot drinks with foods and snacks will help to maximize taste sensations derived from Hot Drinks consumption

In the long term, natural sweeteners will see more convenient packaging designed for hot drinks consumption

Synopsis

Hot Drinks: Identifying the latest trends for beverage manufacturers in the hot drinks industry maps opportunities according to whether they meet niche or mass-market needs, and whether they will come to fruition in the short or long-term. This will help manufacturers and retailers to identify the needs worth targeting and to time new launches correctly. What else does this report offer?

Identifies key consumption motivators behind consumers desire for hot drinks

Identifies key target groups and categories

Explains how to effectively target the desire for relaxation and superior taste sensations

Over 70product innovation examples targeting consumers niche and mass-market needs let the reader take inspiration from the most innovative launches

Reasons To Buy

Find out what innovations will shape the Hot Drinks market. This report maps 21 new innovation opportunities according to whether they meet niche or mass-market needs, and shows whether they will come to fruition in the short or long-term

Find out how to target new opportunities in the market. Product examples and key recommendations will help you derive key strategies in areas such as formulation and packaging.

Find out how to create an emotive connection with consumers to differentiate yourself among competition

Know which countries are worth targeting for which categories worldwide

Product analysis highlights innovative product strategies you can adapt to your category before your competitors do so

Identifying the target audience

Global hot drinks market is growing, driven by consumers desire for relaxation and recuperation

Mass Market, Long Term Opportunities

Edible cups and accessorises will ensure fun and indulgent experiences

Natural sweeteners will provide quilt-free taste enhancement

Single-serve coffee brewing gadgets will allow consumers to enjoy quality drinks on-the-go

Soup-style Drinks will cater to snacking occasions during busy days

Mass Market, Short-Term Opportunities

New convenient packaging format will become more popular

Caffeine-free hot drinks will target consumers desire for variety

Energizing hot drinks will provide busy consumers with a boost Creating new categories, such as breakfast snacking drinks, will cater to consumers functional and nutritional needs more precisely

Cross-promotions will ensure indulgence and better value for money

Niche, Long-Term Opportunities

Digestive health hot drinks will be popular among busy consumers Slimming

Stress management drinks should be developed to appeal to busy consumers

Skincare inspired drinks will appeal to beauty-conscious consumers

Mixed drinks will provide consumers with new experiences

Bone health claims will become more common in hot drinks

Drinks for kids should be marketed more explicitly in order to appeal to families

Brain health drinks will target Early Young Adults and the older generation

Extreme flavors should be used to provide experiential consumers with novel experiences

Niche, Short-Term Opportunities

Foam art provides consumers with novel and fun experiences, creating an emotive connection

Gendered hot drinks will target consumers taste and nutritional needs better

Slimming drinks will target a niche but robust target group

Exotic milk drinks will target consumers desire for new functional benefits and variety

Appendix

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AG Company OOO

Ahmad Tea

Ajinomoto General Foods

Altiparmak Gida San ve Tic. Koll Sti.

AVA Coffee Group

Avalanche Coffee Ltd

Biogena CB Spol. s.r.o.

Biomedica

spol. s.r.o.

Changzhou Super Foods

Coffeebrewer Nordic

Coswell S.p.A

Counting Sheep Coffee Inc

Dash Co.Ltd.

Dervolit Ltd.

Dr One International

DS Healthcare Ltd

Edmark Industries

Essential Living Foods

Expoindigenas Ltda

Fond Podderzhki Stroitelstva Khrama AKOOKh-I

Fond Podderzhki Stroitelstva Khrama AKOOKh-I

General Mills

GlaxoSmithKline

Glorious Industrial & Development Corporation

Gold Flower Ltda

GoNutrition,Gorodeyskiy Sakhar

Goryacheklyuchevskaya Pchelovodnaya Kompaniya OOO

Grupo El Corte Ingles

Guangxi Guiren Tang Golden Camellia Tea Industry Group

GVM I.E.

Healthy Herbal Brews LLC

Hong Fu Hang Health Food (Shenzhen) Co. Ltd.

Ito En Inc

Jeronimo Martins Dystrybucja S.A.

JFC International Inc

JFC International Inc

JFC International Inc

KFC,Kraft Canada Inc,Mantinga

Maspex Wadowice

Mokate S.A

Namyang Dairy Products

Nestle

Niche Drinks Co. Ltd

Nuzee Inc

OHM Mandala S.A. de C.V.

Pacific Foods of Oregon

Phong Chitt Co Ltd

Productos Naturela SAS

PT. Netania Kasih Karunia

Rishi Tea

Sappe Co. Ltd

Seven Seas Ltd

Shanghai Baiyi Food

Shenzhen Affcet Food Co.Ltd.

Takara Tomy Arts Co

Tchibo GmbH

Teekanne

Tetley GB Ltd

The Korn Thai Co

The Typhoo Tea Company

Tipton Mills

Twinings

Vispak Prehrambena Industrija

Whittard of Chelsea

Woongjin Food Co. Ltd.

Wuhan Tiantianhao Biology Products


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