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Indian eLiquids and eJuice Market (2016-2022)

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Indian eLiquid and eJuice Market-Drivers, Opportunities, Trends, and Forecasts: 2016-2022

Overview: eLiquids can be categorized into eJuice, eCigarettes, eFluids, vaporizer cigarettes, electronic nicotine delivery systems (ENDS), electronic non-nicotine delivery systems (ENNDS), and eCigs. The eCigarettes are considered as an alternative to real cigarettes with no tobacco and is powered by a battery device that emits a flavored fog (nicotine is required if the user prefers it) when inhaled. In India, eCigarette business is in initial stage as consumers are starting to switch from traditional cigarette to eCigarette, which are considered healthier-hence eCigarette is becoming popular among the end-users. Additionally, eLiquids are 95% less harmful than a normal cigarette.

Market Analysis: According to Infoholic Research, the Indian eLiquid and eJuice Market is estimated to witness a CAGR of 54.1% during the forecast period 2016-2022. The increasing young population, changing consumer lifestyle, changing demands, and spending activities have led the demand for eLiquid and eJuice in India. In addition, the development of innovative products with extra features helps to improve the customer satisfaction and increase the customer base as customers are demanding for various flavour products and they are ready to spend money. The Indian eLiquid and eJuice market is analyzed by types-pre-filled eLiquid and bottled eLiquid; distribution channels-online, offline (retail), and others; demography-age group and sex; and location-tier 1 cities, and tier 2 cities.

Product Analysis: Pre-filled eLiquid is expected to reach USD 1,095.3 million by 2022 due to the growing demand for pre-filled eLiquid products in the market. In addition, the users often prefer refillable or replaceable eLiquid. The tier 1 cities segment is expected to play a major role in the market growth. The smokers in the age group of 24-45 years are primarily targeted by the eCigarette players.

Key Players: The eLiquid and eJuice market in India is expected to grow and value chain players are continuing to expand, bringing new innovative products, and rising M&A activities to gain the revenue in this market. Some of the players included in the report are ITC Limited, Japan Tobacco Inc., Altria Group Inc., Godfrey Philips India Ltd., Reynolds American Inc., and Foschia (R.R. Chemicals).

Benefits: The report provides complete details of industry trends about the eLiquid and eJuice market. The report provides business opportunities for various key stakeholders by providing an in-depth analysis of adoption and demand for eLiquid and eJuice. Some of the key points featured in the report aiming to help the industry participants are described below.

The report provides complete details about major trends, drivers, restraints, and opportunities in each industry vertical. This business information helps the key stakeholders to understand the current and future market outlook to focus/expand/invest in various types and distribution channels and can target specific demography to offer the eLiquid and eJuice market. Further, this report provides the complete details about the tier 1 cities and tier 2 cities.

Furthermore, the report aims to provide an opportunity for players to understand the latest trends, current market scenario, government initiatives, and technologies related to the market. In addition, helps the venture capitalist in understanding the companies better and take informed decisions.

The report gives an opportunity to the players to improve their current business approach by providing strategic intelligence about the competition.

The report also provides the competitive landscape of the leading players specific to eLiquid and eJuice market that helps them to understand about their competitor's landscape.

The report can also be tailored as per the specific info required by the users. The customization of the report is available on the basis of distribution channels, vendor profiles, and tier cities.

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Table Of Content

Scope

Table of Contents

1 Industry Outlook

1.1 Industry Overview

1.2 Industry Trends

1.3 PEST Analysis

2 Report Outline

2.1 Report Scope

2.2 Report Summary

2.3 Research Methodology

2.4 Report Assumptions

3 Market Snapshot

3.1 Total Addressable Market (TAM)

3.2 Segmented Addressable Market (SAM)

3.3 Related Market

3.3.1 eHookah Market

4 Market Outlook

4.1 Overview

4.2 Market Definition-Infoholic Research

4.3 Evolution

4.4 eCigarette Operation

4.5 Traditional Cigarettes VS eCigarettes

4.6 Government Rules and Regulations

4.7 Market Segmentation

4.8 Porter 5 (Five) Forces

5 Market Characteristics

5.1 Market Dynamics

5.1.1 Drivers

5.1.1.1 Environment friendly

5.1.1.2 Helps to quit smoking

5.1.1.3 Low cost and affordable price

5.1.1.4 Less harmful than traditional cigarettes

5.1.2 Restraints

5.1.2.1 Battery explosions

5.1.2.2 Government taxation, rules and regulations

5.1.2.3 Increase in poisoning incidents

5.1.3 Opportunities

5.1.3.1 Opportunities for tobacco players

5.1.3.2 Focus on developing states in India

5.1.3.3 Increasing demand for pre-filled eLiquid

5.1.4 DRO-Impact Analysis

6 Types

6.1 Overview

6.2 Pre-filled eLiquid

6.3 Bottled eLiquid

7 Distribution Channels

7.1 Overview

7.2 Online distribution channel

7.2.1 Resellers

7.2.2 Websites

7.3 Offline (Retail)

7.3.1 Vape Shops

7.3.2 Convenience Stores

7.4 Others

8 Location

8.1.1 Tier 1 Cities

8.1.2 Tier 2 Cities

9 Demography

9.1 Overview

9.2 Age Group

9.2.1 18-23 Years Age Group

9.2.2 24-35 Years Age Group

9.2.3 36-45 Years Age Group

9.2.4 46+ Years Age Group

9.3 Sex

9.3.1 Female

9.3.2 Male

10 Vendor Profiles

10.1 ITC Limited

10.1.1 Overview

10.1.2 Business Units

10.1.3 Geographic Revenue

10.1.4 Business Focus

10.1.5 SWOT Analysis

10.1.6 Business Strategies

10.2 Japan Tobacco Inc.

10.2.1 Overview

10.2.2 Business Units

10.2.3 Geographic Revenue

10.2.4 Business Focus

10.2.5 SWOT Analysis

10.2.6 Business Strategies

10.3 Altria Group Inc.

10.3.1 Overview

10.3.2 Business Unit

10.3.3 Geographic Presence

10.3.4 Business Focus

10.3.5 SWOT Analysis

10.3.6 Business Strategies

10.4 Godfrey Philips India Ltd.

10.4.1 Overview

10.4.2 Business Unit

10.4.3 Geographic Presence

10.4.4 Business Focus

10.4.5 SWOT Analysis

10.4.6 Business Strategies

10.5 Philip Morris International Management SA (PMI)

10.5.1 Overview

10.5.2 Geographic Revenue

10.5.3 Business Focus

10.5.4 SWOT Analysis

10.5.5 Business Strategies

10.6 Reynolds American Inc.

10.6.1 Overview

10.6.2 Business Unit

10.6.3 Geographic Presence

10.6.4 Business Focus

10.6.5 SWOT Analysis

10.6.6 Business Strategies

11 Companies to Watch for

11.1 Green Vapo

11.1.1 Overview

11.1.2 Green Vapo Market

11.1.3 Green Vapo in eLiquid and eJuice

11.2 Litejoy International Pvt. Ltd.

11.2.1 Overview

11.2.2 Litejoy International Pvt. Ltd. Market

11.2.3 Litejoy International Pvt. Ltd. in eLiquid and eJuice

11.3 Pure Vapors

11.3.1 Overview

11.3.2 Pure Vapors Market

11.3.3 Pure Vapors in eLiquid and eJuice

11.4 SPK Consumer Solutions Pvt. Ltd.

11.4.1 Overview

11.4.2 SPK Consumer Solutions Pvt. Ltd. Market

11.4.3 SPK Consumer Solution Pvt. Ltd. in eLiquid and eJuice

11.5 Shenzhen Joyetech Co., Ltd.

11.5.1 Overview

11.5.2 Shenzhen Joyetech Co., Ltd. Market

11.5.3 Shenzhen Joyetech Co., Ltd. in eLiquid and eJuice

11.6 Foschia (R.R. Chemicals)

11.6.1 Overview

11.6.2 Foschia Market

11.6.3 Foschia in eLiquid and eJuice

12 Competitive Landscape

12.1 Mergers & Acquisitions (M&A)

12.2 Joint Venture and Collaboration

Annexure

Abbreviations

 

 


List Of Figure

CHART 1 PEST ANALYSIS OF INDIAN ELIQUID AND EJUICE MARKET 11

CHART 2 RESEARCH METHODOLOGY OF INDIAN ELIQUID AND EJUICE MARKET 13

CHART 3 INDIAN ELIQUID AND EJUICE MARKET REVENUE, 2016-2022 (USD MILLION) 14

CHART 4 EVOLUTION OF ECIGARETTE 17

CHART 5 ECIGARETTE 17

CHART 6 TRADITIONAL CIGARETTES VS. ECIGARETTES 18

CHART 7 MARKET SEGMENTATION OF INDIAN ELIQUID AND EJUICE MARKET 18

CHART 8 PORTERS 5 FORCES ON INDIAN ELIQUID AND EJUICE MARKET 19

CHART 9 MARKET DYNAMICS-DRIVERS, RESTRAINTS & OPPORTUNITIES 20

CHART 10 DRO-IMPACT ANALYSIS OF INDIAN ELIQUID AND EJUICE MARKET 22

CHART 11 INDIAN ELIQUID AND EJUICE MARKET SHARE BY TYPE, 2016 AND 2022 24

CHART 12 REFILLABLE CARTRIDGE AND RECHARGEABLE BATTERY ECIGARETTE 25

CHART 13 ATOMIZER TANK 25

CHART 14 PRE-FILLED ELIQUID MARKET REVENUE, 2016-2022 (USD MILLION) 26

CHART 15 DISPOSABLE ECIGARETTE 27

CHART 16 BOTTLED ELIQUID MARKET REVENUE, 2016-2022 (USD MILLION) 27

CHART 17 TYPES OF DISTRIBUTION CHANNELS 28

CHART 18 INDIAN ELIQUID AND EJUICE MARKET SHARE BY DISTRIBUTION CHANNEL, 2016 AND 2022 29

CHART 19 SHIPPING PROCESS OF ELIQUID 29

CHART 20 ONLINE RESELLERS MARKET REVENUE, 2016-2022 (USD MILLION) 29

CHART 21 ONLINE WEBSITES MARKET REVENUE, 2016-2022 (USD MILLION) 29

CHART 22 SERVICE PROVIDED BY VAPE SHOPS TO THE CUSTOMERS 29

CHART 23 VAPE SHOPS MARKET REVENUE, 2016-2022 (USD MILLION) 29

CHART 24 CONVENIENCE STORES MARKET REVENUE, 2016-2022 (USD MILLION) 29

CHART 25 OTHERS MARKET REVENUE, 2016-2022 (USD MILLION) 29

CHART 26 INDIAN ELIQUID AND EJUICE MARKET SHARE BY LOCATION, 2016 AND 2022 29

CHART 27 INDIAN ELIQUID AND EJUICE MARKET SHARE BY AGE GROUP, 2016 AND 2022 (%) 29

CHART 28 18-23 YEARS AGE GROUP MARKET REVENUE, 2016-2022 (USD MILLION) 29

CHART 29 24-35 YEARS AGE GROUP MARKET REVENUE, 2016-2022 (USD MILLION) 29

CHART 30 36-45 YEARS AGE GROUP MARKET REVENUE, 2016-2022 (USD MILLION) 29

CHART 31 46+ YEARS AGE GROUP MARKET REVENUE, 2016-2022, (USD MILLION) 29

CHART 32 INDIAN ELIQUID AND EJUICE MARKET SHARE BY SEX, 2016 AND 2022 (%) 29

CHART 33 FEMALE MARKET REVENUE, 2016-2022 (USD MILLION) 29

CHART 34 MALE MARKET REVENUE, 2016-2022 (USD MILLION) 29

CHART 35 ITC LIMITED: OVERVIEW SNAPSHOT 29

CHART 36 ITC LIMITED: BUSINESS UNITS 29

CHART 37 ITC LIMITED: GEOGRAPHIC REVENUE 29

CHART 38 ITC LIMITED: SWOT ANALYSIS 29

CHART 39 JAPAN TOBACCO INC.: OVERVIEW SNAPSHOT 29

CHART 40 JAPAN TOBACCO INC.: BUSINESS UNITS 29

CHART 41 JAPAN TOBACCO INC.: GEOGRAPHIC REVENUE 29

CHART 42 JAPAN TOBACCO INC.: SWOT ANALYSIS 29

CHART 43 ALTRIA GROUP INC.: OVERVIEW SNAPSHOT 29

CHART 44 ALTRIA GROUP INC.: BUSINESS UNITS 29

CHART 45 ALTRIA GROUP INC.: GEOGRAPHIC PRESENCE 29

CHART 46 ALTRIA GROUP INC.: SWOT ANALYSIS 29

CHART 47 GODFREY PHILIPS INDIA LTD.: OVERVIEW SNAPSHOT 29

CHART 48 GODFREY PHILIPS INDIA LTD.: BUSINESS UNITS 29

CHART 49 GODFREY PHILIPS INDIA LTD.: GEOGRAPHIC PRESENCE 29

CHART 50 GODFREY PHILIPS INDIA LTD.: SWOT ANALYSIS 29

CHART 51 PHILIP MORRIS INTERNATIONAL MANAGEMENT SA (PMI): OVERVIEW SNAPSHOT 29

CHART 52 PHILIP MORRIS INTERNATIONAL MANAGEMENT SA (PMI): GEOGRAPHIC REVENUE 29

CHART 53 PHILIP MORRIS INTERNATIONAL MANAGEMENT SA (PMI): SWOT ANALYSIS 29

CHART 54 REYNOLDS AMERICAN INC.: OVERVIEW SNAPSHOT 29

CHART 55 REYNOLDS AMERICAN INC.: BUSINESS UNITS 29

CHART 56 REYNOLDS AMERICAN INC.: GEOGRAPHIC PRESENCE 29

CHART 57 REYNOLDS AMERICAN INC.: SWOT ANALYSIS 29


List Of Table

TABLE 1 INDIAN ELIQUID AND EJUICE MARKET REVENUE BY TYPE, 2016-2022 (USD MILLION) 23

TABLE 2 INDIAN ELIQUID AND EJUICE MARKET GROWTH BY TYPE, 2016-2022, Y-O-Y (%) 23

TABLE 3 TYPE OF CARTRIDGE WITH BENEFITS AND FEATURES 24

TABLE 4 ADVANTAGES AND DISADVANTAGES OF PRE-FILLED CARTRIDGE ELIQUID 25

TABLE 5 ADVANTAGES AND DISADVANTAGES OF DISPOSABLE ECIGARETTE 26

TABLE 6 INDIAN ELIQUID AND EJUICE MARKET REVENUE BY DISTRIBUTION CHANNEL,

2016-2022 (USD MILLION) 28

TABLE 7 INDIAN ELIQUID AND EJUICE MARKET GROWTH BY DISTRIBUTION CHANNEL,

2016-2022, Y-O-Y (%) 29

TABLE 8 INDIAN ELIQUID AND EJUICE MARKET REVENUE BY LOCATION, 2016-2022 (USD MILLION) 29

TABLE 9 INDIAN ELIQUID AND EJUICE MARKET GROWTH BY LOCATION, 2016-2022, Y-O-Y (%) 29

TABLE 10 TIER 1 CITIES MARKET REVENUE BY TYPES, 2016-2022 (USD MILLION) 29

TABLE 11 TIER 1 CITES MARKET GROWTH BY TYPES, 2016-2022, Y-O-Y (%) 29

TABLE 12 TIER 1 CITIES MARKET REVENUE BY DISTRIBUTION CHANNEL, 2016-2022 (USD MILLION) 29

TABLE 13 TIER 1 CITIES MARKET GROWTH BY DISTRIBUTION CHANNEL, 2016-2022, Y-O-Y (%) 29

TABLE 14 TIER 2 CITIES MARKET REVENUE BY TYPES, 2016-2022 (USD MILLION) 29

TABLE 15 TIER 2 CITES MARKET GROWTH BY TYPES, 2016-2022, Y-O-Y (%) 29

TABLE 16 TIER 2 CITIES MARKET REVENUE BY DISTRIBUTION CHANNEL, 2016-2022 (USD MILLION) 29

TABLE 17 TIER 2 CITIES MARKET GROWTH BY DISTRIBUTION CHANNEL, 2016-2022, Y-O-Y (%) 29

TABLE 18 INDIAN ELIQUID AND EJUICE MARKET REVENUE BY AGE GROUP, 2016-2022 (USD MILLION) 29

TABLE 19 INDIAN ELIQUID AND EJUICE MARKET GROWTH BY AGE GROUP, 2016-2022, Y-O-Y (%) 29

TABLE 20 INDIAN ELIQUID AND EJUICE MARKET REVENUE BY SEX, 2016-2022 (USD MILLION) 29

TABLE 21 INDIAN ELIQUID AND EJUICE MARKET GROWTH BY SEX, 2016-2022, Y-O-Y (%) 29

TABLE 22 MERGER & ACQUISITION, 2015-2016 29

TABLE 23 JOINT VENTURE AND COLLABORATION, 2015-2016 29

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Products and Companies


Companies

ITC Limited,Japan Tobacco Inc,Altria Group Inc,Godfrey Philips India Ltd,Philip Morris International Management SA (PMI)

Reynolds American Inc, Green Vapo,Litejoy International Pvt. Ltd,Pure Vapors,SPK Consumer Solutions Pvt. Ltd,

Shenzhen Joyetech Co., Ltd,Foschia (R.R. Chemicals),Foschia (R.R. Chemicals).