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Juice Market in India 2013

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Netscribes' latest market research report titled Juice Market in India 2013 depicts the current status of the juice market in India. Fruit beverages can be categorized into juices, drinks and nectars based on the pulp content. In recent years, Indians have displayed a marked preference for juices over carbonated drinks. This can be partly attributed to a negative publicity campaign against soft drink manufacturers regarding the ingredients found in their products. While non-packaged fruit juices are already popular in India, it is the packaged fruit juice segment that has witnessed tremendous growth of late. People consider packaged fruit juices to be more hygienic than non-packaged ones as the former are available in sealed packs. While it is a fact that packaged fruit juices are costlier than non-packaged ones, this is unlikely to pose a major challenge for the juice manufacturers, given that the disposable income in the hands of Indian consumers has almost doubled since 1985. Some of the major challenges faced by juice manufacturers in India include the reluctant attitude displayed by local farmers towards fruit farming, current volatility in prices of fruits and the lack of storage facilities for fruit based products.

The emerging concept of juice bars and the recent trend of health awareness among the population have together contributed towards making the consumption of juices much more popular than before in India. Every company is trying to introduce new and unique flavors in the market and they are also working on different strategies to make their products more popular. A number of companies are trying to capture the untapped segment of the market aimed at children. The rural market in India has huge growth potential in this regard. With the availability of a wide range of options, Indian consumers have become much more brand conscious these days. Consequently, the domestic juice market has also witnessed the emergence of a number of branded players. Private label juice brands are also expected to grab a larger share of the market, with the government announcing FDI in multi-brand retail. Current trends suggest that the domestic players are competing well with the multinational companies. Entry of smaller brands is also a very good sign for the overall juice market in India.


Table Of Content


Slide 1: Executive Summary

Macro Economic Indicators

Slide 2: GDP at Factor Cost: Quarterly (2009-10, 2010-11, 2011-12, 2012-13), Inflation Rate: Monthly (Nov-Dec 2012-Mar-Apr 2013)

Slide 3: Gross Fiscal Deficit: Monthly (Sep 2012-Feb 2013), Exchange Rate: Monthly (Dec 2012- May 2013)

Slide 4: Lending Rate: Annual (2009-10, 2010-11, 2011-12, 2012-13), Trade Balance: Annual (2009-10, 2010-11, 2011-12, 2012-13), FDI Annual (2009-10, 2010-11, 2011-12, 2012-13)


Slide 5: Fruit beverages segment-Overview of segments

Market Overview

Slide 6: Juice Market-Overview (2012, 2013, 2014e, 2015e, 2016e,), Segments (2012e)

Manufacturing Process

Slide 7: Procurement and Processing activities

Slide 8-9: Procurement and Processing Activities-Description

Export & Import

Slide 10-24: Export and Import data of various juice products (2010, 2011, 2012, 2013)

Slide 25: Major importing and exporting countries

Slide 26-28: Analyst's take on import and export

Drivers & Challenges

Slide 29: Drivers & Challenges-Summary

Slide 30-32: Drivers

Slide 33: Challenges

Government Rules & Regulations

Slide 34: Government regulation and control, Fiscal Policy and Taxation, Export Promotion


Slide 35: Summary

Slide 36-39: Trends

Competitive Landscape

Slide 40: Porter's Five Forces Analysis

Slide 41: Industry Players-Operational Segments

Slide 42-45: Competitive Benchmarking

Slide 46-70: Major Public Players

Slide 71-112: Major Private Players

Consumer Insights

Slide 113-118: Public opinion

Strategic Recommendations

Slide 119: Strategic Recommendations


Slide 120: Appendix

Slide 121: Sources of Information

List Of Figure

Macro Economic Indicators

1. GDP at Factor Cost: Quarterly (2009-10, 2010-11, 2011-12, 2012-13)

2. Inflation Rate: Monthly (Nov-Dec 2012-Mar-Apr 2013)

3. Gross Fiscal Deficit: Monthly (Sep 2012-Feb 2013)

4. Exchange Rate: Monthly (Dec 2012- May 2013)

5. Lending Rate: Annual (2009-10, 2010-11, 2011-12, 2012-13)

6. Trade Balance: Annual (2009-10, 2010-11, 2011-12, 2012-13)

7. FDI Annual (2009-10, 2010-11, 2011-12, 2012-13)

Market Overview

1. Juice Market Size (2012, 2013, 2014e, 2015e, 2016e)

2. Market Segments Share (2012)

Import & Export

1. Import & Export (2009-10, 2010-11, 2011-12, 2012-13)

2. Top importing and exporting nations (2009-10, 2010-2011, 2011-12, 2012-13)

Drivers & Challenges

1. Total number of households (2005, 2015e, 2025e)

2. Aggregate annual disposable income (2005, 2015e, 2025e)

3. Unorganized nature of the market

Competitive Landscape

1. Competitive Benchmarking-Key Ratios of 5 Major Public Companies-Operational Basis (FY 2012-2013)

2. Company profiles (All Companies)

a. Ownership Structure (Private Companies)

b. Financial Snapshot

c. Key Business segments (Public Companies)

d. Key Geographic segments (Public Companies)

List Of Table

Import & Export

1. Analyst's take on import and export

Competitive Landscape

1. Industry Players-Operational Segments

2. Company profiles (All Companies)

a. Company Information (All Companies)

b. Products and Services (All Companies)

c. Key People (All Companies)

d. Shareholders of the Company (Private Companies)

e. Key Financial Performance Indicators (Public Companies)

f. Key Ratios (All Companies)

g. Business Highlights (All Companies)


1. Appendix

2. Sources of Information

Licence Rights

Section Purchase

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Products and Companies


Public Companies

1. Dabur India Ltd.

2. Tai Industries Ltd.

3. Godrej Industries Ltd.

4. Foods and Inns Ltd.

5. Amrutanjan Health Care Ltd.

Private Companies

1. Hershey India Pvt. Ltd.

2. Parle Agro Pvt. Ltd.

3. Keventer Agro Ltd.

4. Coca-Cola India Pvt. Ltd.

5. Bajaj Foods Ltd.

6. Manpasand Beverages Pvt. Ltd.

7. Cavin Kare Pvt. Ltd.

8. Mother Dairy Fruit and Vegetable Pvt. Ltd.

9. PepsiCo India Holdings Pvt. Ltd.