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Sports nutrition is moving further into the mainstream in Italy, with demand expanding beyond the traditional niche of bodybuilders and athletes. This was due to Italian consumers becoming increasingly proactive with regard to their long-term health. Many are thus seeking to increase their activity levels, with this trend being particularly strong among men aged 40-years-old and over. Consumers are also increasingly sophisticated in their understanding of the benefits of sports nutrition, with t
Euromonitor International's Sports Nutrition in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Sports Non-Protein Products, Sports Protein Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
SPORTS NUTRITION IN ITALY
LIST OF CONTENTS AND TABLES
Table 1 Sales of Sports Nutrition by Category: Value 2011-2016
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Sports Nutrition: % Value 2012-2016
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2013-2016
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2016-2021
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Slight Rise in Economic Confidence Benefits 2016 Sales
Consumers Seeking Natural Health Improvements
Many Leading Players Lose Share As Competition Intensifies
Chemists/pharmacies Continue To Dominate and Enjoy Strong Trust
Focus on Natural Options and Long-term Benefits Set To Continue in Forecast Period
Key Trends and Developments
Slight Rise in Economic Confidence in 2016
Ageing Population Increasingly Willing To Invest in Health
Increasingly Sophisticated Consumers Seeking More Natural Products
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 8 Life Expectancy at Birth 2011-2016
Table 9 Sales of Consumer Health by Category: Value 2011-2016
Table 10 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 12 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
Table 14 Distribution of Consumer Health by Format: % Value 2011-2016
Table 15 Distribution of Consumer Health by Format and Category: % Value 2016
Table 16 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Summary 1 OTC: Switches 2014-2016
Summary 2 Research Sources