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Top Growth Opportunities: Wine in Singapore

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Top Growth Opportunities: Wine in Singapore


"Top Growth Opportunities: Wine in Singapore", provides recommended actions and detailed analysis of how to target the best growth opportunities for wine producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of wine market in Singapore through GlobalData's detailed and robust data, expert insight, and case studies.

GlobalData's Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for wine producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Singapore's economy grew by 5.2% in Q3 2017, the fastest in almost 4 years. Unemployment rates are low in Singapore, falling to 2.1% in September 2017, down 0.1% from the start of the year. This, combined with a rise in incomes, should filter through to stronger domestic spending looking ahead to 2018. Strong economic growth is leading to considerable affluence among consumers in Singapore, which in turn is driving the demand for wine products, especially premium wine. Moreover, there is a growing trend of collecting vintage wines which is also aiding the growth of the sector. Foreign wine producers should look to capitalize on this premiumization movement by introducing luxury premium wine offerings into the market. International winemakers control a significant share of the market, capitalizing on the lack of domestic winemakers in the nation.


The Singaporean wine market was valued at over USD 1 billion in 2016 and is forecast to grew at a CAGR of 5.4% between 2016-2021.

The market will grow to over USD 1.4 billion by 2021.

Treasury Wine Estates Vintners Limited is the largest wine producer in Singapore with over a 6% share of the market, in volume terms, as of 2016.

Reasons to buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Singapore's wine consumers.

This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the wine sector.

Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.


Table Of Content


Table of Contents

1. Introducing a top growth market for wine

Top 10 global growth opportunities scores

Top global issues

Assessment against global strategic issues

GlobalData's strategic issues map

Predicted future issues for the global sector

Reward and risk assessment

Opportunity score-overview

Political, Economic, Social, and Technological: Analysis

Consumer spending trends-peer group comparisons

Enablers and inhibitors of growth

Rewards and opportunities for growth

Summary of the market

2. Market insight-identifying the opportunities to move into

Market growth by category

Value growth of the market

Volume growth of the market

Level of premiumization by category

Category analysis-key drivers of change

3. Retail and distribution insight-key channels and retailers driving growth

Wine retail channel share

Key Retail Channel trends

Routes to market

Drivers of change in the sector

4. Company and brand insight-the competitive landscape defined

Category fragmentation

Company and brand strength

International and domestic brand analysis

Company and brand strength summary

5. Consumer insight-who, what, when, where and why

Strategic issues map

Key consumers trends

Consumer groups

Key Health & Wellness trends

Consumer trends summary

6. Product and packaging insights

Key Product Insights

Trends and strategic issues-other notable product trends

Key product innovation case studies

Key Packaging Insights

Trends and strategic issues

Product launch key takeouts

7. White spaces and innovation opportunities-space to move into

Growth segments to target

Consumer spaces to target

Segment opportunities

Product launch key takeouts

Key recommendations

8. Appendix and Definitions

List Of Figure

List of Figures

Map of top opportunity markets

Map of top global issues

Global issue web

GlobalData's strategic issues map

Average consumer spend, peer group comparisons, 2011-20

Market value and split, 2011-20

Value growth by category, 2011-2016 and 2016-20

Value market growth by category, 2011-20

Winners and losers by category, volume, 2016-20

Value and volume growth by category, 2011-20

Fragmentation by category, 2011-20

Private label penetration and CAGR, 2011-20

Packaging materials volume share, 2016 & 20

Packaging closure materials volume share, 2016 & 20

Projected CAGR for top five categories by value, 2016-20

List Of Table

List of Tables

Visualization of 10 countries growth opportunities

Visualization of 10 countries growth opportunities (continued)

Singaporean wine reward and risk assessment

Singaporean wine market value and split, 2011-20

Winners and losers by category, value, 2016-20

Volume growth by category, 2011-20

Winners and losers by category, volume, 2016-20

Key consumption volume shares by consumer group, 20

Top categories by volume and CAGR, 2011-20

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