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Vitamins and Dietary Supplements in Costa Rica

Vitamins and Dietary Supplements in Costa Rica


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Executive Summary

As more consumers became interested in adopting healthier lifestyles and improving their daily eating habits, the demand for vitamins and dietary supplements grew. This was especially the case amongst middle-income consumers, for whom multivitamins provide an entry into the category. In this context, segmentation played a key role in targeting specific groups of buyers, based on gender, age and level of physical activity.

Euromonitor International's Vitamins and Dietary Supplements in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Vitamins and Dietary Supplements market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market's major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



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Ken Research
Ankur Gupta, Head Marketing & Communications
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VITAMINS AND DIETARY SUPPLEMENTS IN COSTA RICA

Euromonitor International

September 2016

LIST OF CONTENTS AND TABLES

Headlines

Trends

Dietary Supplements

Vitamins

Competitive Landscape

Prospects

Category Data

Summary 1 Dietary Supplements: Brand Ranking by Positioning 2016

Summary 2 Multivitamins: Brand Ranking by Positioning 2016

Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016

Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016

Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016

Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016

Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016

Table 6 Sales of Multivitamins by Positioning: % Value 2011-2016

Table 7 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016

Table 8 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016

Table 9 LBN Brand Shares of Vitamins: % Value 2013-2016

Table 10 LBN Brand Shares of Dietary Supplements: % Value 2013-2016

Table 11 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021

Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021

Bayer Centroamerica Y El Caribe in Consumer Health (costa Rica)

Strategic Direction

Key Facts

Summary 3 Bayer Centroamerica y El Caribe: Key Facts

Competitive Positioning

Summary 4 Bayer Centroamerica y El Caribe: Competitive Position 2016

Gnc Costa Rica SA in Consumer Health (costa Rica)

Strategic Direction

Key Facts

Table 13 GNC Costa Rica SA: Key Facts

Competitive Positioning

Summary 5 GNC Costa Rica SA: Competitive Position 2016

Laboratorios Stein in Consumer Health (costa Rica)

Strategic Direction

Key Facts

Summary 6 Laboratorios Stein: Key Facts

Competitive Positioning

Summary 7 Laboratorios Stein: Competitive Position 2016

Total Natural SA in Consumer Health (costa Rica)

Strategic Direction

Key Facts

Summary 8 Total Natural SA: Key Facts

Competitive Positioning

Summary 9 Total Natural SA: Competitive Position 2016

Executive Summary

Retail Volume and Value Growth in 2016

Leading Players Focus on Brand Extensions and Segmentation

Brand Positioning and Value Proposals Set Competition Dynamics

Modern Grocery Retailers Grow Value Sales in 2016

Specialisation and Value-added Formulations To Gain Importance by 2021

Key Trends and Developments

Segmentation and Brand Extensions Remain the Main Consumer Health Trends

Digestive Health Gains Awareness Amongst Local Healthcare Practitioners

Market Indicators

Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016

Table 15 Life Expectancy at Birth 2011-2016

Market Data

Table 16 Sales of Consumer Health by Category: Value 2011-2016

Table 17 Sales of Consumer Health by Category: % Value Growth 2011-2016

Table 18 NBO Company Shares of Consumer Health: % Value 2012-2016

Table 19 LBN Brand Shares of Consumer Health: % Value 2013-2016

Table 20 Penetration of Private Label by Category: % Value 2011-2016

Table 21 Distribution of Consumer Health by Format: % Value 2011-2016

Table 22 Distribution of Consumer Health by Format and Category: % Value 2016

Table 23 Forecast Sales of Consumer Health by Category: Value 2016-2021

Table 24 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Definitions

Sources

Summary 10 Research Sources

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