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Vitamins and Dietary Supplements in Denmark

Vitamins and Dietary Supplements in Denmark


  • Products Id :- CHDKds
  • |
  • Pages: 39
  • |
  • September 2016
  • |
  • |
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Executive Summary

Backed by a strong health and wellness trend and an overall improvement in the Danish economy, vitamins and dietary supplements recorded current value growth of 2% in 2016 to approach sales of DKK1.1 billion.

Euromonitor International's Vitamins and Dietary Supplements in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Vitamins and Dietary Supplements market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market's major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
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VITAMINS AND DIETARY SUPPLEMENTS IN DENMARK

Euromonitor International

September 2016

LIST OF CONTENTS AND TABLES

Headlines

Trends

Vitamins

Dietary Supplements

Competitive Landscape

Prospects

Category Data

Summary 1 Dietary Supplements: Brand Ranking by Positioning 2016

Summary 2 Multivitamins: Brand Ranking by Positioning 2016

Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016

Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016

Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016

Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016

Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016

Table 6 Sales of Tonics by Positioning: % Value 2013-2016

Table 7 Sales of Multivitamins by Positioning: % Value 2011-2016

Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016

Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016

Table 10 LBN Brand Shares of Vitamins: % Value 2013-2016

Table 11 LBN Brand Shares of Dietary Supplements: % Value 2013-2016

Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021

Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021

Matas A/S in Consumer Health (denmark)

Strategic Direction

Key Facts

Summary 3 Matas A/S: Key Facts

Summary 4 Matas A/S: Operational Indicators

Competitive Positioning

Summary 5 Matas A/S: Competitive Position 2016

Mezina A/S in Consumer Health (denmark)

Strategic Direction

Key Facts

Summary 6 Mezina A/S: Key Facts

Summary 7 Mezina A/S: Operational Indicators

Competitive Positioning

Summary 8 Mezina A/S: Competitive Position 2016

Orifarm Generics A/S in Consumer Health (denmark)

Strategic Direction

Key Facts

Summary 9 Orifarm Generics A/S: Key Facts

Summary 10 Orifarm Generics A/S: Operational Indicators

Competitive Positioning

Summary 11 Orifarm Generics A/S: Competitive Position 2016

Orkla Care A/S in Consumer Health (denmark)

Strategic Direction

Key Facts

Summary 12 Orkla Care A/S: Key Facts

Summary 13 Orkla Care A/S: Operational Indicators

Competitive Positioning

Summary 14 Orkla Care A/S: Competitive Position 2016

Executive Summary

Consumer Health in Denmark Records Positive Growth in 2016

Growth in Internet Retailing Affects Market Trends

Market Remains Consolidated Although Some Improvement Seen for Small Players

Internet Retailing and Modern Grocery Retailers Gain Ground But Chemists/pharmacies Continues To Lead Retail Distribution

Improvement in Market Conditions To Lead To Positive Growth Over the Forecast Period

Key Trends and Developments

Growth in Internet Usage Affects Market Trends

Strong Health and Wellness Trend Boosts Consumer Health Sales

Demographic Changes Stimulate Sales in Consumer Health

Market Indicators

Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016

Table 15 Life Expectancy at Birth 2011-2016

Market Data

Table 16 Sales of Consumer Health by Category: Value 2011-2016

Table 17 Sales of Consumer Health by Category: % Value Growth 2011-2016

Table 18 NBO Company Shares of Consumer Health: % Value 2012-2016

Table 19 LBN Brand Shares of Consumer Health: % Value 2013-2016

Table 20 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016

Table 21 Distribution of Consumer Health by Format: % Value 2011-2016

Table 22 Distribution of Consumer Health by Format and Category: % Value 2016

Table 23 Forecast Sales of Consumer Health by Category: Value 2016-2021

Table 24 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 15 OTC: Switches 2015/2016

Sources

Summary 16 Research Sources

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