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Vitamins and Dietary Supplements in Ecuador

Vitamins and Dietary Supplements in Ecuador


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Executive Summary

There is a high consumer preference for vitamins in liquid format, especially with minerals and other healthy ingredients such as magnesium chloride, due to the strong promotions made through one of the most important chains of parapharmacies in the country, Fybeca, highlighting the multiple benefits especially for the elderly preventing flu, physical exhaustion, and even cancer among other properties. Products in the effervescent format are also highly demanded, especially due to their fast abs

Euromonitor International's Vitamins and Dietary Supplements in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Vitamins and Dietary Supplements market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market's major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



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Ankur Gupta, Head Marketing & Communications
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VITAMINS AND DIETARY SUPPLEMENTS IN ECUADOR

Euromonitor International

September 2016

LIST OF CONTENTS AND TABLES

Headlines

Trends

Vitamins

Dietary Supplements

Competitive Landscape

Prospects

Category Data

Summary 1 Dietary Supplements: Brand Ranking by Positioning 2016

Summary 2 Multivitamins: Brand Ranking by Positioning 2016

Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016

Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016

Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016

Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016

Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016

Table 6 Sales of Tonics by Positioning: % Value 2013-2016

Table 7 Sales of Multivitamins by Positioning: % Value 2011-2016

Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016

Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016

Table 10 LBN Brand Shares of Vitamins: % Value 2013-2016

Table 11 LBN Brand Shares of Dietary Supplements: % Value 2013-2016

Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021

Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021

Bayer SA in Consumer Health (ecuador)

Strategic Direction

Key Facts

Summary 3 Bayer SA: Key Facts

Summary 4 Bayer SA: Operational Indicators

Competitive Positioning

Summary 5 Bayer SA: Competitive Position 2016

Boehringer Ingelheim Del Ecuador Cia Ltda in Consumer Health (ecuador)

Strategic Direction

Key Facts

Summary 6 Boehringer Ingelheim del Ecuador Cia Ltda: Key Facts

Summary 7 Boehringer Ingelheim del Ecuador Cia Ltda: Operational Indicators

Competitive Positioning

Summary 8 Boehringer Ingelheim del Ecuador Cia Ltda: Competitive Position 2016

Laboratorios Carvagu SA in Consumer Health (ecuador)

Strategic Direction

Key Facts

Summary 9 Laboratorios Carvagu SA: Key Facts

Summary 10 Laboratorios Carvagu SA: Operational Indicators

Competitive Positioning

Summary 11 Laboratorios Carvagu SA: Competitive Position 2016

Quifatex SA in Consumer Health (ecuador)

Strategic Direction

Key Facts

Summary 12 Quifatex SA: Key Facts

Summary 13 Quifatex SA: Operational Indicators

Competitive Positioning

Summary 14 Quifatex SA: Competitive Position 2016

Executive Summary

Government Supports Domestic Production on Imports Substitution Strategy

Import Barriers Significantly Affect Prices Maintaining Slow Growth

Natural Ingredients Form Part of the Most Dynamic Offers in Ecuadorian Consumer Health

Marketing Campaigns Reduced To A Lower Level of Penetration

Prohibition for Selling Flu Medicines Also Affects Sales of Specific Products

Key Trends and Developments

Continuous Quality Regulations and Technical Standards Are Established by Government in Order To Improve Domestic Production Quality

Price Regulation As Public Health Integral Policy

Public Awareness of Diseases Related To Poor Eating Habits

Market Indicators

Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016

Table 15 Life Expectancy at Birth 2011-2016

Market Data

Table 16 Sales of Consumer Health by Category: Value 2011-2016

Table 17 Sales of Consumer Health by Category: % Value Growth 2011-2016

Table 18 NBO Company Shares of Consumer Health: % Value 2012-2016

Table 19 LBN Brand Shares of Consumer Health: % Value 2013-2016

Table 20 Distribution of Consumer Health by Format: % Value 2011-2016

Table 21 Distribution of Consumer Health by Format and Category: % Value 2016

Table 22 Forecast Sales of Consumer Health by Category: Value 2016-2021

Table 23 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 15 OTC: Switches 2013-2016

Sources

Summary 16 Research Sources

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