Cigarettes in Brazil, 2017
"Cigarettes in Brazil, 2017", is an analytical report by Globaldata that provides extensive and highly detailed current and future market trends in the market. The report offers Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise.
Brazil has traditionally been one of the largest cigarette markets in the world although recent price rises have reduced volumes to 54.9 billion pieces in 2016. Brazil ranked fifth in terms of global cigarette consumption at the beginning of the 1990s, but domestic market volume suffered badly from the effects of Brazil's severe economic problems during the early part of that decade and also from the impact of smuggling, with the contraband trade accounting for around a third of total consumption at the start of the decade. Including contraband, counterfeit and other illegal trade, consumption is estimated at 109.8 billion pieces in 2016 with the non-duty paid sector currently expanding once again to account for 50.0% of total sales.
Production of cigarettes follows a similar pattern to domestic sales with export production no longer a major component of the local industry.
Output reached a new low of 53.2 billion pieces in 2016, which is 69.3% below 1900 levels. Based on legitimate sales, per capita consumption levels are comparatively low, averaging 267 pieces/year in 2016. GlobalData expects sales of 64 billion pieces by 2024 compared with 54.9 billion pieces in 2016-an increase of 16.6%.
Growth could be higher although here increased regulatory actions against smoking are likely to depress sales.
Per capita consumption of duty paid cigarettes is forecast at 292 pieces in 2026.
Reasons to buy
Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
Identify the areas of growth and opportunities, which will aid effective marketing planning.
The differing growth rates in regional product sales drive fundamental shifts in the market.
This report provides detailed, authoritative data on these changes-prime intelligence for marketers.
Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.
Table of Contents
1. Overview 5
2. Market Size 7
3. Market Structure 14
4. Manufacturers & Brands 19
5. Taxation & Retail 28
5.1. Taxation 28
5.2. Retail Prices 31
6. The Smoking Population 33
7. Production & Trade 37
7.1. Production 37
7.2. Imports 40
7.3. Exports 43
8. Operating constraints 48
8.1. Advertising Restrictions 49
8.2. Health Warnings/Labelling Requirements 50
8.3. Other Restrictions 51
9. Company Profiles 53
10. Prospects & Forecasts 55
11. Appendix 57
11.1. What is this Report About? 57
11.2. Time Frame 58
11.3. Product Category Coverage 59
11.4. Methodology 60
11.5. About GlobalData 62
11.6. Disclaimer 63
11.7. Contact Us 64
List of Figures
Figure 1: Methodology 60
Figure 2: GlobalData at a glance 62
List of Tables
Table 1: Cigarette Consumption, 1990-2016 9
Table 2: Cigarette Consumption Including Non-Duty Paid Sales, 1992-2016 11
Table 3: Per Capita Consumption, 1990-2016 13
Table 4: Overall Market Structure, 2005-2014, Billion Pieces 14
Table 5: Overall Market Structure, 2005-2014, % Total Consumption 15
Table 6: Market Breakdown by Pack Type, 1992-2007, % of Total Market Volume 17
Table 7: Market Breakdown by Price Sector, 2010 & 2013, % 17
Table 8: Legitimate Market: Manufacturer Sales, 2000-2016, Billion Pieces 20
Table 9: Legitimate Market: Manufacturer Market Shares, 2000-2016, % Volume 21
Table 10: Manufacturer Sales, Total Market, 2004-2016, Billion Pieces 22
Table 11: Manufacturer Market Shares, Total Market, 2004-2016 23
Table 12: PMI: Market Share by Price Segment, 2001 & 2013 24
Table 13: Other Cigarette Suppliers/Brands, 2016 24
Table 14: Brand Family Shares, 2003-2015 26
Table 15: Cigarette Imports by Manufacturer and Brand, 2015 27
Table 16: Added to this are a number of other internal taxes. 28
Table 17: Industrialized Product Tax, 1999-2011, IPI R$ per 20 29
Table 18: Industrialised Product Tax, 2011-2015, Ad Valorem & Specific Rate 30
Table 19: Tax Incidence, 2012, % 30
Table 20: Minimum Prices, 2012-2015 32
Table 21: Smoking Population, 1990-2016 34
Table 22: Current Smokers Aged 18 Years & Over, by Gender & Region, 2013, % 35
Table 23: Cigarette Production, 1990-2016 38
Table 24: Cigarette Production by Fiscal Class, 2004-2011 39
Table 25: Imports by Country of Origin, 2000-2016, Million Pieces 4041
Table 26: Imports by Country of Origin, 2000-2016, % Breakdown 41
Table 27: Exports of Cigarettes, 1990-2016 44
Table 28: Exports by Country of Destination, 2005-2016, Million Pieces 46
Table 29: Exports by Country of Destination, 2005-2016, % 47
Table 30: Souza Cruz S/A 53
Table 31: Philip Morris Brazil S/A 54
Table 32: Consumption Forecasts, 2016-2026 56
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