Cigarettes in Brazil, 2017

Cigarettes in Brazil, 2017

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Executive Summary

Cigarettes in Brazil, 2017


"Cigarettes in Brazil, 2017", is an analytical report by Globaldata that provides extensive and highly detailed current and future market trends in the market. The report offers Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise.

Brazil has traditionally been one of the largest cigarette markets in the world although recent price rises have reduced volumes to 54.9 billion pieces in 2016. Brazil ranked fifth in terms of global cigarette consumption at the beginning of the 1990s, but domestic market volume suffered badly from the effects of Brazil's severe economic problems during the early part of that decade and also from the impact of smuggling, with the contraband trade accounting for around a third of total consumption at the start of the decade. Including contraband, counterfeit and other illegal trade, consumption is estimated at 109.8 billion pieces in 2016 with the non-duty paid sector currently expanding once again to account for 50.0% of total sales.


Production of cigarettes follows a similar pattern to domestic sales with export production no longer a major component of the local industry.

Output reached a new low of 53.2 billion pieces in 2016, which is 69.3% below 1900 levels. Based on legitimate sales, per capita consumption levels are comparatively low, averaging 267 pieces/year in 2016. GlobalData expects sales of 64 billion pieces by 2024 compared with 54.9 billion pieces in 2016-an increase of 16.6%.

Growth could be higher although here increased regulatory actions against smoking are likely to depress sales.

Per capita consumption of duty paid cigarettes is forecast at 292 pieces in 2026.

Reasons to buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.

Identify the areas of growth and opportunities, which will aid effective marketing planning.

The differing growth rates in regional product sales drive fundamental shifts in the market.

This report provides detailed, authoritative data on these changes-prime intelligence for marketers.

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

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Ankur Gupta, Head Marketing & Communications


Table of Contents

1. Overview 5

2. Market Size 7

3. Market Structure 14

4. Manufacturers & Brands 19

5. Taxation & Retail 28

5.1. Taxation 28

5.2. Retail Prices 31

6. The Smoking Population 33

7. Production & Trade 37

7.1. Production 37

7.2. Imports 40

7.3. Exports 43

8. Operating constraints 48

8.1. Advertising Restrictions 49

8.2. Health Warnings/Labelling Requirements 50

8.3. Other Restrictions 51

9. Company Profiles 53

10. Prospects & Forecasts 55

11. Appendix 57

11.1. What is this Report About? 57

11.2. Time Frame 58

11.3. Product Category Coverage 59

11.4. Methodology 60

11.5. About GlobalData 62

11.6. Disclaimer 63

11.7. Contact Us 64

List of Figures

Figure 1: Methodology 60

Figure 2: GlobalData at a glance 62

List of Tables

Table 1: Cigarette Consumption, 1990-2016 9

Table 2: Cigarette Consumption Including Non-Duty Paid Sales, 1992-2016 11

Table 3: Per Capita Consumption, 1990-2016 13

Table 4: Overall Market Structure, 2005-2014, Billion Pieces 14

Table 5: Overall Market Structure, 2005-2014, % Total Consumption 15

Table 6: Market Breakdown by Pack Type, 1992-2007, % of Total Market Volume 17

Table 7: Market Breakdown by Price Sector, 2010 & 2013, % 17

Table 8: Legitimate Market: Manufacturer Sales, 2000-2016, Billion Pieces 20

Table 9: Legitimate Market: Manufacturer Market Shares, 2000-2016, % Volume 21

Table 10: Manufacturer Sales, Total Market, 2004-2016, Billion Pieces 22

Table 11: Manufacturer Market Shares, Total Market, 2004-2016 23

Table 12: PMI: Market Share by Price Segment, 2001 & 2013 24

Table 13: Other Cigarette Suppliers/Brands, 2016 24

Table 14: Brand Family Shares, 2003-2015 26

Table 15: Cigarette Imports by Manufacturer and Brand, 2015 27

Table 16: Added to this are a number of other internal taxes. 28

Table 17: Industrialized Product Tax, 1999-2011, IPI R$ per 20 29

Table 18: Industrialised Product Tax, 2011-2015, Ad Valorem & Specific Rate 30

Table 19: Tax Incidence, 2012, % 30

Table 20: Minimum Prices, 2012-2015 32

Table 21: Smoking Population, 1990-2016 34

Table 22: Current Smokers Aged 18 Years & Over, by Gender & Region, 2013, % 35

Table 23: Cigarette Production, 1990-2016 38

Table 24: Cigarette Production by Fiscal Class, 2004-2011 39

Table 25: Imports by Country of Origin, 2000-2016, Million Pieces 4041

Table 26: Imports by Country of Origin, 2000-2016, % Breakdown 41

Table 27: Exports of Cigarettes, 1990-2016 44

Table 28: Exports by Country of Destination, 2005-2016, Million Pieces 46

Table 29: Exports by Country of Destination, 2005-2016, % 47

Table 30: Souza Cruz S/A 53

Table 31: Philip Morris Brazil S/A 54

Table 32: Consumption Forecasts, 2016-2026 56

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Philip Morris International (PMI), British American Tobacco (BAT), Souza Cruz, Imperial Tobacco (IT),Altadis, American Virginia, Sudamax, Alfredo Fantini, Phoenix, Cibrasa

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