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Cigarettes in Japan, 2018

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Cigarettes in Japan, 2018


"Cigarettes in Japan, 2018", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Japanese market.

While Japan is one of the largest markets for cigarettes in the world, demand has been in continuous decline since 1998. Per capita consumption levels remain relatively high by global standards but they have fallen consistently from 1999 to 2016.

What else does this report offer?

Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis and our in-house expertise.

Detailed information such as market shares and recent developments of the manufacturers, leading brands along with company profiles.

Regulations, taxation, retail pricing, smoking habit and the growing health concerns affecting overall production.

Prospects and forecasts of overall sales and consumption for 2017 to 2027.


A large tax increase of 40.0%, effective from October 2010, pushed consumption further downwards.

The incidence of smoking among Japanese males is very high relative to comparable economies, but has been steadily declining.

Japan Tobacco retains a legal monopoly over cigarette production in Japan and remains the dominant supplier.

GlobalData thus remains pessimistic about the long-term prospects for the cigarette market. Volumes are set to fall by around a third between 2017 and 2027.

Reasons to buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.

Identify the areas of growth and opportunities, which will aid effective marketing planning.

As consumers' product demands evolve, the dynamics between different countries also change-favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Japanese market is crucial to ensuring maximum future sales.

The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes -prime intelligence for marketers.

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.


Table Of Content


Table of Contents

1. Overview

2. Market Size

3. Market Structure

4. Manufacturers & Brands

5. Taxation & Retail Prices

5.1. Taxation

5.2. Retail Prices

6. The Smoking Population

7. Production and Trade

7.1. Production

7.2. Imports

7.3. Exports

8. Operating Constraints

8.1. Advertising Restrictions

8.2. Health Warnings and Labelling Requirements

8.3. Other Restrictions

9. Company Profiles

10. Prospects & Forecasts

11. Appendix

11.1. What is this Report About?

11.2. Time Frame

11.3. Product Category Coverage

11.4. Methodology

11.5. About GlobalData

11.6. Disclaimer

11.7. Contact Us

List Of Figure

List of Figures

Figure 1: Methodology

Figure 2: Global Data at a glance

List Of Table

List of Tables

Table 1: Cigarette Consumption, Million Pieces, 1990-2017

Table 2: Per Capita Consumption, Pieces per Day/Week/Year, 1990-2017

Table 3: Retail Sales of Cigarettes, Billion Yen, 1990-2015

Table 4: Market Breakdown, National v International Brands, Billion Pieces, 2000-2015

Table 5: Market Breakdown, National v International Brands, %, 2000-2015

Table 6: Segmentation by Marketed Strength, %, 2002-2014

Table 7: Average Marketed Strength Trends, Mg, 1990 & 2001-2013

Table 8: Menthol Cigarettes: Sales Trends, Billion Pieces & % Volume, 2000& 2002-2016

Table 9: D-Spec Products, Sales Trends, Billion Pieces & % Volume, 2003-2013

Table 10: Premium Cigarettes: Sales Trends, Billion Pieces & % Volume, 2008-2016

Table 11: Number of Cigarette Retailers & Vending Machines, 1997-2016

Table 12: Manufacturer Sales, Million Pieces, 2002-2016

Table 13: Manufacturers Market Share, % Volume, 2002-2016

Table 14: Japan Tobacco: Shares by Marketed Strength, % Volume, 2000-2012

Table 15: Manufacturer Positioning by Sector, % Volume, 2000-2009

Table 16: Market Shares, Leading Brand Families, % Volume, 2004-2016

Table 17: Market Shares, Leading Brand Variants, %, 2004-2016

Table 18: Japan Tobacco: New Product Launches by Category, 2004-2016

Table 19: Japan Tobacco: New Product Launches, Fiscal 2004-2016

Table 20: Cigarette Tax Rates: 1985-2014

Table 21: JT-Approved Cigarette Price Increases, Yen/Pack (20), 2014

Table 22: Impact on Monthly Cigarette Sales of October 2010 Tax Increase, 2009-2011

Table 23: Tax Incidence & Margin Development per Pack, 2005-2014

Table 24: Cigarette Tax Collection, Million Yen, 2003-2012

Table 25: Breakdown of JT Brands by Price, % Volume, 2000-2016

Table 26: Average Retail Prices, Yen Per Pack (20), 2000-2009

Table 27: JT: Cigarette Brand Pricing, Price Yen, 2007-2014

Table 28: Smoking Population, 1990-2016

Table 29: Adult Males Smoking Prevalence by Age Group, %, 1999-2015

Table 30: Female Smoking Prevalence by Age Group, %, 1999-2015

Table 31: Japanese Smoking Rate, May 2017, Percentage Share (%)

Table 32: Japanese Smoking Rate, May 2017, Millions

Table 33: Smoking Prevalence by Gender & Region, %, 2015

Table 34: Average Number of Cigarettes Smoked by Gender & Age, %, 2011 & 2015

Table 35: Cigarette Production, Billion Pieces, 1990-2016

Table 36: Cigarette Imports, Million Pieces and %, 1990-2016

Table 37: Imports by Country of Origin, Million Pieces, 2006-2016

Table 38: Imports by Country of Origin, %, 2006-2016

Table 39: Cigarette Exports, Million Pieces and %, 1990-2016

Table 40: Exports by Country of Destination, Million Pieces, 2006-2016

Table 41: Exports by Country of Destination, %, 2006-2016

Table 42: Company profile: Japan Tobacco Inc.

Table 43: Company profile: Philip Morris KK

Table 44: Consumption Forecasts, Million Pieces and %, 2017-2027

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Products and Companies


Japan Tobacco Inc.

Philip Morris KK

JTI/RJR Brands