Cigarettes in Italy, 2016

Cigarettes in Italy, 2016

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  • Pages: 66
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Executive Summary

Cigarettes in Italy, 2016


"Cigarettes in Italy, 2016" is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Italian market. The report offers market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise.

Italy is one of the largest duty paid cigarette markets in Western Europe, however, since 2006, cigarette consumption in the country is declining. The market almost entirely comprises filter cigarettes of blond American or European blended varieties; dark blends now accounting for no more than 1.2% of sales. As in many western markets, a strong trend towards lower tar products has developed, partly in response to EU regulatory changes. As a result, light cigarettes now account for over 61% of sales.


Rising prices have resulted in down trading with the super-low value segment now accounting for one in 10 sales.

Full flavor products account for the majority of sales and filter cigarettes accounted for over 99.9% of sales in 2015.

PMI leads the overall market, holding over a half of the market share, and Marlboro is the leading brand family in Italy.

Export activity has emerged as a major feature of the Italian market, with 1,428 million pieces exported in 2014.

Reasons to buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.

Identify the areas of growth and opportunities, which will aid effective marketing planning.

The differing growth rates in regional product sales drive fundamental shifts in the market.

This report provides detailed, authoritative data on these changes-prime intelligence for marketers.

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

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Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications


Table of Contents

1. Overview 5

2. Market Size 7

3. Market Structure 16

4. Manufacturers & Brands 20

5. Taxation & Retail 31

5.1. Taxation 31

5.2. Retail Prices 35

6. The Smoking Population 47

7. Production & Trade 51

7.1. Production 51

7.2. Imports 52

7.3. Exports 55

8. Operating Constraints 57

8.1. Advertising Restrictions 57

8.2. Health Warnings/Labelling Requirements 57

8.3. Other Restrictions 58

9. Company Profiles 60

8.4. BAT Italia SpA 60

10. Prospects & Forecasts 61

11. Appendix 63

11.1. What is this Report About? 63

11.2. Time Frame 63

11.3. Product Category Coverage 63

11.4. Methodology 63

11.5. About GlobalData 65

11.6. Disclaimer 66

List of Tables

Table 1: Cigarette Consumption, 1990-2015 9

Table 2: Cigarette & RYO Sales, 2000-2015, Billion Pieces 10

Table 3: Per Capita Consumption, 1990-2015 11

Table 4: Consumption including non-duty paid supplies 1990-2014 13

Table 5: Retail Sales Value, 1990-2015 14

Table 6: Imports by Country of Origin, Volume, 2000-2014, Million Pieces 16

Table 7: Imports by Country of Origin, Volume, 2000-2014, % 16

Table 8: Cigarette Sales by Price Sector, 2009-2011% 17

Table 9: Cigarettes Sales by Price Sector, 2013-2014, % 17

Table 10: Manufacturer Sales, Million Pieces, 2000-2015 21

Table 11: Manufacturer Sales Shares, %, 2000-2015 23

Table 12: Brand Family Shares, % Volume, 2000-2015, 24

Table 13: Cigarette Brand Numbers, 2002-2011 25

Table 14: Cigarette Brand Numbers, Index, 2002-2011 26

Table 15: The Structure of Taxation, 2000-2015 32

Table 16: EU Countries, Retail Price & Tax Incidence Comparison, 2016 33

Table 17: Retail Price Trends, Most Popular Price Category, 1990-2016 35

Table 18: Retail Prices: Leading Brand Families, EUR, 2004-2015 36

Table 19: Retail Prices: Selected Brands, EUR, 2005-2015 37

Table 20: Retail Prices, April 2016 39

Table 21:Smoking population,1990-2014 47

Table 22: Smoking Population by Age & Gender, 2001, 2003, 2008 & 2013, % Breakdown 48

Table 23: Prevalence of Cigarette Smoking by Age & Gender, 2011, % of Smokers 48

Table 24: Prevalence of Cigarette Smoking by Region & Gender, %, 2009 49

Table 25: Smoking Prevalence by Region, %, 2001-2005 49

Table 26: Daily Cigarette Consumption, %, 1998-2003 50

Table 27: Production of Cigarettes, 1990-2014 51

Table 28: Imports of Cigarettes, 1990-2014 52

Table 29: Imports of Cigarettes by Country of Origin, Volume, 2000-2014, Million Pieces 53

Table 30: Imports of Cigarettes by Country of Origin, Volume, 2000-2014, % 54

Table 31: Exports of Cigarettes, 1990-2014 55

Table 32: Company profile: BAT Italia SPA 60

Table 33: Consumption Forecasts to 2025 62

List of Figures

Figure 1: Methodology 63

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