Cigarettes in Kenya

Cigarettes in Kenya

  • Products Id :- CG0342MR
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  • Pages: 47
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Executive Summary

The Kenyan cigarette market is relatively small, even by Sub-Saharan African standards, due to the high price of cigarettes, which deters many consumers from regularly consuming them. Consequently, consumers perceive cigarettes as a luxury item with smokers purchasing a 20-piece pack on pay day then purchasing single sticks at kiosks throughout the rest of the month, which explains why per capita consumption is 144 pieces per year. The market volume was 6.5 billion pieces as if 2015, which is only a 4.7% increase on 1990 levels and highlights the low smoking prevalence in the country.

Key Findings

- Per capita consumption is 144 pieces a year; which a 46% below 1990 levels

- The industry estimates that the non-duty paid market accounts for 11% of the total market, as of 2012

- Only 15.1% of men and 0.8% of women over 15 years are smokers

- American blends of cigarettes are unpopular in the country with many smokers opting for Virginian blends


"Cigarettes in Kenya" is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Kenyan market.

What else does this report offer?

- Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

- Detailed information such as market shares and the recent developments of manufacturers and leading brands, along with company profiles

- Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

- Prospects and forecasts of overall sales and consumption for 2015 to 2025

Reasons To Buy

- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

- Identify the areas of growth and opportunities, which will aid effective marketing planning

- As consumers' product demands evolve, the dynamics between different countries also change - favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Kenyan market is crucial to ensuring maximum future sales

- The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers

- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future

Read More

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications


1. Overview

2. Market Size

3. Market Structure

4. Manufacturers & Brands

5. Taxation & Retail

5.1. Taxation

5.2. Retail Prices

6. The Smoking Population

7. Production & Trade

7.1. Production

7.2. Imports

7.3. Exports

8. Operating Constraints

8.1. Advertising Restrictions

8.2. Health Warnings

8.3. Other Restrictions

9. Company Profiles

10. Prospects & Forecasts

11. Appendix

11.1. What is this Report About?

11.2. Time Frame

11.3. Product Category Coverage

11.4. Methodology

11.5. About Canadean

11.6. Disclaimer

Figure 1: Methodology

Table 1: Cigarette Consumption, 1990-2015

Table 2: Per Capita Consumption, 1990-2015

Table 3: Market Breakdown by Blend, 2000-2005 & 2010, Percentage Share (%)

Table 4: Manufacturer Sales & Shares, 2000-2015, Million Pieces

Table 5: Manufacturer Sales & Shares, 2000-2015, Percentage Share (%)

Table 6: Sportsman: Market Share, 2008-2012

Table 7: Old Excise Duties, 2007-2010

Table 8: BAT Kenya: Retail Prices, 2010-2014

Table 9: Smoking Population, 1990-2014

Table 10: Cigarette Smoking Prevalence, Overall & Tobacco Use by Gender, (GATS 2014), Percentage Share (%)

Table 11: Current Tobacco use by Age and Gender, (GATS 2014), Percentage Share (%)

Table 12: Male Smoking Prevalence by Age, Region, Education & Income, 2003 & 2009, Percentage Share (%)

Table 13: Male Smoking Prevalence by Age, Region, Education & Income, 2003 & 2009, Percentage Share (%), Continued

Table 14: Men: Average Daily Cigarette Smoking by Age, Region, Education & Wealth, 2009

Table 15: Men: Average Daily Cigarette Smoking by Age, Region, Education & Wealth, 2009, Continued

Table 16: Cigarette Production, 1990-2014

Table 17: Cigarette Imports, 1990-2014

Table 18: Imports by Country of Origin, Million Pieces, 2000-2014

Table 19: Cigarette Exports, 1990-2014

Table 20: Exports by Country of Destination, 2010 & 2013-2014

Table 21: Company profile: British American Tobacco Kenya Ltd

Table 22: Consumption Forecasts to 2025

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BAT Kenya Ltd



JTI J Reynolds

Tanzanian Cigarette Company

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