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Cigarettes in Switzerland, 2016

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Cigarettes in Switzerland, 2016


The Swiss cigarette market is mature and demand has been in decline for most of the period since 1990, although some short term recovery was experienced in 2006, 2008 and 2009, before the downward trend resumed. Per capita consumption levels remain moderately high, with Overall smoking prevalence has been falling gradually over the long term, with this decline largely attributable to fewer male smokers. The three leading multinational tobacco companies all have factories in Switzerland, which all produce for export in addition to supplying the home market, with exports accounting for the majority of production.

Cigarettes in Switzerland, 2016 is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Swiss market. The report offers Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise.


Japan and the Middle East are the principal destinations for export.

The market is largely supplied by the three leading multinational tobacco companies-Philip Morris, BAT and JT International.

As elsewhere in Europe the level of consumption in Switzerland is being affected by the availability of non-domestic duty paid supplies. In per capita terms, the Swiss rank as relatively heavy smokers by European standards, although consumption rates have declined considerably during the past twenty five years.

Reasons to Buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.

Identify the areas of growth and opportunities, which will aid effective marketing planning.

The differing growth rates in regional product sales drive fundamental shifts in the market.

This report provides detailed, authoritative data on these changes-prime intelligence for marketers.

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.


Table Of Content


Table of Contents

1 Overview

2 Market Size

3 Market Structure

4 Manufacturers & Brands

5 Taxation & Retail

Taxation 19

Retail Prices 24

6 The Smoking Population

7 Production & Trade

Production 30

Imports 32

Exports 36

8 Operating Constraints

Advertising Restrictions 41

Health Warnings 41

Public Smoking 42

Other Restrictions 42

9 Company Profile

10 Prospects & Forecasts

11 Appendix

What is this Report About? 48

Time Frame 48

Product Category Coverage 48

About GlobalData 50

Disclaimer 51

Contact Us 51

List Of Figure

List of Figures

Figure 1: Methodology

Figure 2: GlobalData at a glance

List Of Table

List of Tables

Table 1: Cigarette Consumption, Million Pieces, 1990-2016

Table 2: Swiss Customs & Excise Clearances, 1990-2015

Table 3: Duty Paid v Illegal Sales, 2013-2015, Million Pieces

Table 4: Per Capita Consumption, 1990-2016

Table 5: Retail Sales, Cigarettes, 1995-2015

Table 6: Market Breakdown by Blend, 1999-2010, % Volume

Table 7: Market Breakdown, Hard Pack vs. Soft Pack, 2000-2006, % Volume

Table 8: Cigarette Sales by Outlet, 2008

Table 9: Manufacturer Sales & Market Shares, Million Pieces, 2000-2015

Table 10: Manufacturer Sales & Market Shares, % of Total, 2000-2015

Table 11: Brand Family Shares, % Volume, 2000-2011

Table 12: Development of Cigarette Tax, 1990-2016

Table 13: Tax Breakdown per Packet, 2009, 2012, 2014 & 2016

Table 14: Tax Burden on Cigarettes, 1990-2015

Table 15: Revenue from Tobacco Taxation, 1990-2015

Table 16: Cigarette Retail Price Trends, 1990-2015

Table 17: Smoking Population, 1990-2015

Table 18: Smoking by Age & Gender, 2001-2015, % of All Adults

Table 19: Smoking by Age & Gender, 2001-2015, % of Males Smoking

Table 20: Smoking by Age & Gender, 2001-2015, % of Females Smoking

Table 21: Smoking by Linguistic Group, 2001-2015

Table 22: Cigarette Production, Million Pieces, 1990-2015

Table 23: Cigarette Output by Tobacco Type, 2009-2011, % Volume

Table 24: Cigarette Imports, 1990-2015

Table 25: Imports by Country of Origin, Million Pieces, 2000-2014

Table 26: Imports by Country of Origin, % of Total, 2000-2014

Table 27: Cigarette Exports, Million Pieces, 1990-2015

Table 28: Exports by Country of Destination, Million Pieces, 2000-2014

Table 29: Exports by Country of Destination, % Breakdown, 2000-2014

Table 30: Philip Morris SA

Table 31: British American Tobacco Switzerland SA

Table 32: JT International AG

Table 33: Consumption Forecasts to 2025

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Products and Companies


JT International, PMI, BAT