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Cigars and Cigarillos in Australia, 2015

Cigars and Cigarillos in Australia, 2015

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Executive Summary

The Australian Cigars & Cigarillos market expanded as the ripples of the cigar boom of the mid-1990s encouraged a growing number of Australians to switch to this product. Cigarillos, in particular, became a popular entry level product with the result that volumes jumped to 82.9 million pieces or 227 tons in 2005. Since then the market has been in decline due to the impact of rising levels of tax on retail prices, growing health awareness, and restrictions on smoking reducing levels of consumption.

Key Findings

Cigars/cigarillos are not a major feature of Australian society and volumes are in decline, at almost 120 tons in 2015. Tobacco products including chewing tobacco and snuff are believed to have sales of less than one ton per annum

The long-term future for cigar and cigarillo sales remains disappointing given the recent and expected future pressures on this sector as well as on the wider tobacco market

Rising prices are set to depress demand in the cigarillo, medium cigar, and large cigar markets, although the large cigar segment is likely to suffer most

Growth in the number of cigarette smokers switching to cigars is having a major impact on the style of products in demand. Cigarillos and small cigars have been the main beneficiaries on account of their similarity to cigarettes both in terms of size and smoking occasions


Cigars & Cigarillos in Australia is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Australian market.

What else does this report offer?

Market size and structure and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

Detailed information such as market shares and recent developments of the manufacturers and leading brands, along with company profiles

Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

Prospects and forecasts of overall sales and consumption for 2014 to 2024

Reasons To Buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

Identify the areas of growth and opportunities, which will aid effective marketing planning

As consumers product demands evolve, the dynamics between different countries also change-favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Australian market is key to ensuring maximum future sales

The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes-prime intelligence for marketers

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future


Executive summary


Market context

Tobacco products market, tonnes, %, 2004 & 2014

Tobacco products market, tonnes, 2004-2014

Market size and structure

Cigars & Cigarillos Consumption, tonnes, 2005-2015

Per Capita Consumption, Pieces Per Year, 2005-2015

Cigars & Cigarillos: Market Segmentation, 2005-2015

Cigars & Cigarillos: Market Segmentation, 2010-2014

Cuban v Non-Cuban (Hand-Made), 2010-2014

Cigars & Cigarillos: Market Segmentation (Grocery Sector), 2009-2012

Total & Per Capita Consumption of Cigarillos & Medium Cigars, 2005-2015

Total & Per Capita Consumption of Large Cigars, 2005-2015

Cigarillos: Market Segmentation, 2002, 2004 & 2010

Cigars & Cigarillos: Market Segmentation, Mass Market v Premium, 2002-2014

Sales by Pack Size, 2010-2014

Sales by Pack Size (Grocery Sector), 2008-2011

Production and trade

Imports of Cigars & Cigarillos, Volume, Tonnes, 2004-2014

Imports by Country of Origin, Top Countries, Volume, %, 2014

Imports of Cigars & Cigarillos by Country of Origin, Volume, 2004-2014

Production and trade (cont)

Imports of Cigars & Cigarillos by Country of Origin, Value, 2004-2014

Re-exports, of Cigars & Cigarillos, Volume, Tonnes, 2004-2014

Taxation and retail price

Cigars, Cheroots, Cigarillos: Excise Duty Rates, 2004-2015

Cigars: Retail Prices, 2015

Mass Market Cigars (Selected): Retail Prices, 2015

Manufacturers and brands

Cigars & Cigarillos: Manufacturer Shares, 2003-2015

Cigars & Cigarillos: Brand Family Shares, 2003, 2004 & 2009-2015

Cigars & Cigarillos: Distributor Shares, 2003-2014

Cigars & Cigarillos: Distributor Shares (Convenience Sector), 2004-2014

Mass Market Cigars & Cigarillos: Distributor Shares, 2004-2009

Cigars & Cigarillos: Manufacturers/Distributors by Brand, 2014

Company profiles

The smoking population

Adult Smoking Prevalence, Total and by Gender, %, 2004-2012

Analysis of Tobacco Use by Age & Gender, 2010

Use of Tobacco by Gender & State, 2010

Operating constraints

Operating constraints

Advertising restrictions

Labelling requirements

Other restrictions


Retail Structure

Prospects and forecasts

Cigars & Cigarillos Consumption, Million Pieces, 2014-2024

Per Capita Consumption, Pieces Per Year, 2014-2024

Market Forecasts, 2014-2024


Additional data tables

Summary methodology

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Swisher International




Swedish Match


Stuart Alexander

Philip Morris

Cigars Cigarillos, Australia, Consumption, Tonnes, Production, Market Volume, Imports, Exports, Per Capita, Forecast, Retail Distribution, Taxation, Smoking Population.

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