Company Insights-Reynolds American

Company Insights-Reynolds American

  • Products Id :- CI0085MR
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  • Pages: 38
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Executive Summary

Reynolds American is the second largest cigarette manufacturer in the US. The company focusses exclusively on this country and almost exclusively on cigarettes, although diversification is occurring into other sectors such as smokeless tobacco, e-cigarettes and nicotine replacement products. It has expanded via mergers and acquisitions in the last couple of decades to combat falling consumption, but via a proposed buyout from BAT it may be about to lose it's own independence in a what is becoming a global oligopoly of a market.

Key Findings

Reynolds American's net annual sales in 2015 were $10.68 billion

Sales outside America make up a negligible amount of 2015 sales

The company controls 32.7% of the American cigarette market as of 2016 predictions

It controls three of America's top four cigarette brand families


Tobacco Company Profile-Reynolds American is an analytical company report by Canadean that provides extensive and highly detailed current and future market trends in the cigarette market. It covers company size and structure along with brand data, retail pricing, prospects, and forecasts for sales and consumption.

Reasons to Buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes-prime intelligence for marketers. Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

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Ankur Gupta, Head Marketing & Communications


1 Introduction

2 Key Company Facts

3 Corporate Structure

3.1 Reynolds American Inc

3.2 Lorillard

4 Financial Highlights

4.1 Reynolds American

5 MSA & Litigation Issues

5.1 MSA-Reynolds American

5.2 Litigation-Reynolds American

6 Cigarette Business Review

6.1 Global Overview

6.2 US

6.3 International Markets

7 Other Tobacco Business

7.1 Smokeless Tobacco

7.2 Nicotine Replacement Products

7.3 Electronic Cigarettes

7.4 Smoking Tobacco & Cigars

8 Company Strengths, Strategies & Performance

9 Appendix

9.1 What is this Report About?

9.2 Product Category Coverage

9.3 Methodology

9.4 About Us

9.5 Disclaimer

Figure 1: Methodology

Table 1: Key Company Facts

Table 2: Reynolds American Inc.: List of Subsidiaries

Table 3: Reynolds American: Consolidated Income Statement

Table 4: Reynolds American: Consolidated Balance Sheet, 2004-2015

Table 5: Reynolds American: Settlement Payments

Table 6: Reynolds American: Major Tobacco Cases Pending, 2015

Table 7: Reynolds American: Global Cigarette Sales & Share Development

Table 8: RAI & Lorillard: US Cigarette Volumes by Category

Table 9: USA Market Size, Company Share & Sales Volume

Table 10: USA: Leading Manufacturer Shares by Price Segment

Table 11: Market Shares of Leading Brand Families

Table 12: Santa Fe: Sales in Germany

Table 13: Lorillard: Sales to Puerto Rico & US Possessions

Table 14: Reynolds American: US Smokeless Volumes

Table 15: RAI & Lorillard,Geographic Spread

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Reynolds American , PMI, BAT, Lorillard, Brown & Williamson, ITG Brands, JTI

Reynolds, tobacco, Cigarettes, smoking, production, imports, exports, companies, international brands, costs

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