Smokeless Tobacco in Denmark, 2015

Smokeless Tobacco in Denmark, 2015

  • Products Id :- SL0027MR
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  • Pages: 64
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Executive Summary

The Danish market for tobacco products contrasts sharply with that of its Scandinavian neighbours (Finland, Norway, and Sweden) in that smokeless tobacco accounts for only a minor share of overall tobacco sales. Portion snus is banned in Denmark but loose snus is permitted, in contrast to elsewhere in the EU, although it will soon be removed from the market. Smokeless volumes amounted to more than 60 tons in 2014, equivalent to 1% of total tobacco sales.

Key Findings

In 2015, Smokeless tobacco products are believed to have increased to 1% of the total market in comparison with the previous year

Per capita sales were more than 11g per person in 2014, down from almost 19g per person in 1990. A rise was forecasted for 2015

The latest data for 2014 puts volumes at almost 45 tons, valued at more than EURO2 million. Unit imports are currently the highest ever recorded

Smokeless Tobacco consumption is forecast to fall in 2016 due to a ban on Looses snus sales


"Smokeless Tobacco in Denmark", is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Danish market.

What else does this report offer?

Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

Detailed information such as market shares and recent developments of the manufacturers and leading brands, along with company profiles

Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

Prospects and forecasts of overall sales and consumption for 2014 to 2024

Reasons To Buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

Identify the areas of growth and opportunities, which will aid effective marketing planning

As consumers' product demands evolve, the dynamics between different countries also change-favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Danish market is key to ensuring maximum future sales

The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes-prime intelligence for marketers

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future

Read More

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Ken Research
Ankur Gupta, Head Marketing & Communications



Executive summary


Market context

Tobacco products market, tons, %, 2004 & 2014

Tobacco products market, tons, 2004-2015

Market size and structure

Smoking Tobacco consumption, tons, 2004-2015

Per capita consumption grams per year, 2004-2015

Smokeless Tobacco: Market segmentation, 2004-2015

Sales of Snuff/Loose Snus, 2004-2015

Sales of Chewing Tobacco, 2004-2015

Sales of Kardus, 1990-2001

Production and trade

Production of Smokeless Tobacco, 2000-2010

Production of Smokeless Tobacco Products by Type, Tons, 1990-2002

Imports, tons, 2004-2014

Imports by country of origin, top countries, volume%, 2014

Imports by Country of Origin, top countries, Value %, 2014

Exports, Tons, 2004-2014

Exports by Country of Destination, top countries, Volume %, 2014

Exports by Country of Destination, top countries, Value %, 2014

Taxation and retail price

Smokeless Tobacco: Retail Prices, 2015

Chewing Tobacco: Retail Prices, 2015

Manufacturers and brands

Swedish Match as the leading manufacturer


Tobacco Usership by Gender, Incidence, %, 2011

Operating constraints

Operating constraints

Advertising restrictions

Heath warnings and labelling requirements

Other restrictions


Retail Distribution by Outlet Type, 2007

Prospects and Forecast

Smokeless Tobacco consumption, 2014-2024


Additional data tables

Summary methodology

About Canadean

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BAT, Scandinavian Tobacco Group (STG), Swedish Match

Smoking Tobacco, Denmark, consumption, tons, production, market volume, imports, exports, per capita, forecast, retail distribution, taxation, smoking population.

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