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Smokeless Tobacco in Italy, 2017

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Smokeless Tobacco in Italy, 2017

Summary

"Smokeless Tobacco in Italy, 2017" is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Italian market. The report offers Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise.

There is no tradition in Italy of using smokeless tobacco products, although a mini resurgence in sales has occurred in recent years with volumes doubling between 2007 and 2016 as demand for chewing tobacco has expanded. Smokeless tobacco use is reported to be very low at less than 1%, but the prospects for the Italian market are for growth over the coming decade.

Scope

A number of companies active globally in the smokeless tobacco market compete in Italy.

Poschl is especially important with its range of snuff products.

Smokeless tobacco use is reported to be very low at less than 1%.

Trade reports suggest that usership has stabilized in recent years, although there has been a fall in use among males and a rise in use among females.

Reasons to Buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.

Identify the areas of growth and opportunities, which will aid effective marketing planning.

The differing growth rates in regional product sales drive fundamental shifts in the market.

This report provides detailed, authoritative data on these changes-prime intelligence for marketers.

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

READ MORE

Table Of Content

Scope

Table of Contents

1. Introduction 6

1.1. Executive Summary 6

1.2. Definitions 8

2. Market Context 9

2.1. Market context: Smokeless tobacco accounts for only 0.03% of Italy's Tobacco market 9

2.2. Market context: Smoking tobacco grows as rising prices impact upon cigarette sales 10

3. Market Size and Structure 11

3.1. Market Volume: Smokeless Tobacco sales have more than doubled in the past decade and stood at 24 tons in 2016 11

3.2. Per capita Consumption: Per capita consumption doubled during the 2005-2016 period 12

3.3. Market Segmentation: Chewing tobacco grew its share of the market to account for 63.3% of sales in 2016 13

4. Production and Trade 14

4.1. Production & Exports: Italy does not currently produce Smokeless Tobacco or any related products 14

4.2. Imports: Imports stood at 21.8 tons in 2015, down on 2014, but ahead on earlieryears 15

4.3. Imports: Belgium has recently overtaken Germany to become the most important supplier of smokeless tobacco 16

4.4. Imports: Belgium has been the most important supplier of Smokeless Tobacco to the Italian market since 2012 in volume terms 17

4.5. Imports: Germany imported 51.9% of Smokeless Tobacco by value in 2015 18

4.6. Imports: Germany is responsible for over half of Smokeless Tobacco imports by value 19

5. Taxation & Retail Prices 20

5.1. Taxation: Snuff and chewing tobacco attract a comparatively moderate level of tax, at 42.8% 20

5.2. Retail Prices: The Italian market is dominated by chewing tobacco brands 21

6. Manufacturers and Brands 22

6.1. Manufacturers: Poschl holds nearly 100% of the Italian Snuff market 22

7. Usership 23

7.1. Usership: Smokeless tobacco use is very low 23

8. Operating Constraints 24

8.1. Operating Constraints: Sales of snus are illegal in Italy 24

8.2. Health warnings and labelling requirements: Since 2016, Smokeless Tobacco products are subject to new warning regulations 25

9. Prospects & Forecasts 26

9.1. Prospects and Forecasts: Smokeless tobacco volumes are set for overall increase in the coming decade, boosted by chewing tobacco sales 26

9.2. Prospects and Forecasts: Over 2015-2025 per capita consumption will remain largely stable and end 2025 at 0.38g per person 27

10. Appendix 28

10.1. Additional data tables 28

10.2. Methodology 39

10.3. About GlobalData 41

10.4. Disclaimer 42

10.5. Contact Us 43


List Of Figure

List of Figures

Figure 1: Executive summary (1) 6

Figure 2: Executive summary (2) 7

Figure 3: Tobacco Products Market, 2005 & 2015 9

Figure 4: Smokeless Tobacco Consumption, Tons, 2005-2016 11

Figure 5: Production and Exports: Italy produce Smokeless Tobacco 14

Figure 6: Imports of Smokeless Tobacco, Tons, 2005-2015 15

Figure 7: Imports by Country of Origin, % Tons, 2015 16

Figure 8: Imports by Country of Origin, % Value, 2015 18

Figure 9: Market Forecasts, Tons, 2015-2025 26

Figure 10: Methodology 39

Figure 11: Global Data at a glance 41


List Of Table

List of Tables

Table 1: Tobacco Products Market, Tons, 2005-2016 10

Table 2: Smokeless Tobacco: Market Segmentation, Tons, 2005-2016 12

Table 3: Smokeless Sales by Segment, Tons, 2007-2016 13

Table 4: Smokeless Tobacco: Imports by Country of Origin, Volume, 2007-2015 17

Table 5: Smokeless Tobacco: Imports by Country of Origin, Value, 000, 2007-2015 19

Table 6: Tax Incidence by Product, July 2016 20

Table 7: Smokeless Tobacco: Retail Prices, November 2016 21

Table 8: Smoking v Smokeless Tobacco Usership Comparison by Gender, %, 2014 23

Table 9: Operating Constraints 24

Table 10: Health warnings and labeling requirements 25

Table 11: Per Capita Consumption, Grams Per Person, 2015-2025 27

Table 12: Smokeless Tobacco Products Market, Tons, 1990-2016 28

Table 13: Smokeless Tobacco Products Market, Tons, 1990-2016, Index 1990=100. 29

Table 14: Smokeless Tobacco Products Market, Tons, 1990-2016, % Breakdown 30

Table 15: Consumption of Smokeless Tobacco, Tons, 1990-2016 31

Table 16: Per Capita Consumption of Smokeless Tobacco, Tons, 1990-2016 32

Table 17: Imports of Smokeless Tobacco, Tons, 2003-2015 33

Table 18: Imports of Smokeless Tobacco by Country of Origin, Volume, Tons, 2004-2015, % Breakdown 34

Table 19: Imports of Smokeless Tobacco by Country of Origin, Volume, Tons, 2004-2015 35

Table 20: Imports of Smokeless Tobacco by Country of Origin, Value, 000, 2004-2015, % Breakdown 36

Table 21: Imports of Smokeless Tobacco by Country of Origin, Value, 000, 2004-2015 37

Table 22: Smokeless Tobacco Consumption Forecast, 2015-2025 38

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Products and Companies


Companies

Poschl Swedish Match McCrystals Sifaco V2 Richmark Philip Morris Altria Okono Pan Parag Ltd Ansul

Smokeless Tobacco in Italy, 2017

Summary

"Smokeless Tobacco in Italy, 2017" is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Italian market. The report offers Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise.

There is no tradition in Italy of using smokeless tobacco products, although a mini resurgence in sales has occurred in recent years with volumes doubling between 2007 and 2016 as demand for chewing tobacco has expanded. Smokeless tobacco use is reported to be very low at less than 1%, but the prospects for the Italian market are for growth over the coming decade.

Scope

A number of companies active globally in the smokeless tobacco market compete in Italy.

Poschl is especially important with its range of snuff products.

Smokeless tobacco use is reported to be very low at less than 1%.

Trade reports suggest that usership has stabilized in recent years, although there has been a fall in use among males and a rise in use among females.

Reasons to Buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.

Identify the areas of growth and opportunities, which will aid effective marketing planning.

The differing growth rates in regional product sales drive fundamental shifts in the market.

This report provides detailed, authoritative data on these changes-prime intelligence for marketers.

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

READ MORE

Scope

Table of Contents

1. Introduction 6

1.1. Executive Summary 6

1.2. Definitions 8

2. Market Context 9

2.1. Market context: Smokeless tobacco accounts for only 0.03% of Italy's Tobacco market 9

2.2. Market context: Smoking tobacco grows as rising prices impact upon cigarette sales 10

3. Market Size and Structure 11

3.1. Market Volume: Smokeless Tobacco sales have more than doubled in the past decade and stood at 24 tons in 2016 11

3.2. Per capita Consumption: Per capita consumption doubled during the 2005-2016 period 12

3.3. Market Segmentation: Chewing tobacco grew its share of the market to account for 63.3% of sales in 2016 13

4. Production and Trade 14

4.1. Production & Exports: Italy does not currently produce Smokeless Tobacco or any related products 14

4.2. Imports: Imports stood at 21.8 tons in 2015, down on 2014, but ahead on earlieryears 15

4.3. Imports: Belgium has recently overtaken Germany to become the most important supplier of smokeless tobacco 16

4.4. Imports: Belgium has been the most important supplier of Smokeless Tobacco to the Italian market since 2012 in volume terms 17

4.5. Imports: Germany imported 51.9% of Smokeless Tobacco by value in 2015 18

4.6. Imports: Germany is responsible for over half of Smokeless Tobacco imports by value 19

5. Taxation & Retail Prices 20

5.1. Taxation: Snuff and chewing tobacco attract a comparatively moderate level of tax, at 42.8% 20

5.2. Retail Prices: The Italian market is dominated by chewing tobacco brands 21

6. Manufacturers and Brands 22

6.1. Manufacturers: Poschl holds nearly 100% of the Italian Snuff market 22

7. Usership 23

7.1. Usership: Smokeless tobacco use is very low 23

8. Operating Constraints 24

8.1. Operating Constraints: Sales of snus are illegal in Italy 24

8.2. Health warnings and labelling requirements: Since 2016, Smokeless Tobacco products are subject to new warning regulations 25

9. Prospects & Forecasts 26

9.1. Prospects and Forecasts: Smokeless tobacco volumes are set for overall increase in the coming decade, boosted by chewing tobacco sales 26

9.2. Prospects and Forecasts: Over 2015-2025 per capita consumption will remain largely stable and end 2025 at 0.38g per person 27

10. Appendix 28

10.1. Additional data tables 28

10.2. Methodology 39

10.3. About GlobalData 41

10.4. Disclaimer 42

10.5. Contact Us 43


List Of Figure

List of Figures

Figure 1: Executive summary (1) 6

Figure 2: Executive summary (2) 7

Figure 3: Tobacco Products Market, 2005 & 2015 9

Figure 4: Smokeless Tobacco Consumption, Tons, 2005-2016 11

Figure 5: Production and Exports: Italy produce Smokeless Tobacco 14

Figure 6: Imports of Smokeless Tobacco, Tons, 2005-2015 15

Figure 7: Imports by Country of Origin, % Tons, 2015 16

Figure 8: Imports by Country of Origin, % Value, 2015 18

Figure 9: Market Forecasts, Tons, 2015-2025 26

Figure 10: Methodology 39

Figure 11: Global Data at a glance 41


List Of Table

List of Tables

Table 1: Tobacco Products Market, Tons, 2005-2016 10

Table 2: Smokeless Tobacco: Market Segmentation, Tons, 2005-2016 12

Table 3: Smokeless Sales by Segment, Tons, 2007-2016 13

Table 4: Smokeless Tobacco: Imports by Country of Origin, Volume, 2007-2015 17

Table 5: Smokeless Tobacco: Imports by Country of Origin, Value, 000, 2007-2015 19

Table 6: Tax Incidence by Product, July 2016 20

Table 7: Smokeless Tobacco: Retail Prices, November 2016 21

Table 8: Smoking v Smokeless Tobacco Usership Comparison by Gender, %, 2014 23

Table 9: Operating Constraints 24

Table 10: Health warnings and labeling requirements 25

Table 11: Per Capita Consumption, Grams Per Person, 2015-2025 27

Table 12: Smokeless Tobacco Products Market, Tons, 1990-2016 28

Table 13: Smokeless Tobacco Products Market, Tons, 1990-2016, Index 1990=100. 29

Table 14: Smokeless Tobacco Products Market, Tons, 1990-2016, % Breakdown 30

Table 15: Consumption of Smokeless Tobacco, Tons, 1990-2016 31

Table 16: Per Capita Consumption of Smokeless Tobacco, Tons, 1990-2016 32

Table 17: Imports of Smokeless Tobacco, Tons, 2003-2015 33

Table 18: Imports of Smokeless Tobacco by Country of Origin, Volume, Tons, 2004-2015, % Breakdown 34

Table 19: Imports of Smokeless Tobacco by Country of Origin, Volume, Tons, 2004-2015 35

Table 20: Imports of Smokeless Tobacco by Country of Origin, Value, 000, 2004-2015, % Breakdown 36

Table 21: Imports of Smokeless Tobacco by Country of Origin, Value, 000, 2004-2015 37

Table 22: Smokeless Tobacco Consumption Forecast, 2015-2025 38

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Companies

Poschl Swedish Match McCrystals Sifaco V2 Richmark Philip Morris Altria Okono Pan Parag Ltd Ansul