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Smokeless Tobacco in Netherlands, 2015

Smokeless Tobacco in Netherlands, 2015

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Executive Summary

Despite the importance of tobacco, and tobacco exports in particular, to the Dutch economy, interest in individual tobacco products varies considerably. Cigarettes and smoking tobacco are by far the most popular products for Dutch smokers and interest in smokeless tobacco is marginal and declining. The Dutch smokeless tobacco market has witnessed a considerable contraction in demand since 1990.

Key Findings

Smokeless tobacco is not popular in the Netherlands: its use is very marginal and it is estimated that it is used by less than 0.5% of the adult population

Major changes were made to the system of taxation applicable to snuff and chewing tobacco at the beginning of 2013 with the abolition of excise duty

The Dutch smokeless tobacco market is not expected to see growth over the coming decade despite the decision to remove excise tax from these products at the beginning of 2013


"Smokeless Tobacco in the Netherlands" is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Dutch market.

What else does this report offer?

Market size and structure and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

Detailed information such as market shares and recent developments of the manufacturers and leading brands, along with company profiles

Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

Prospects and forecasts of overall sales and consumption for 2014 to 2024

Reasons To Buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

Identify the areas of growth and opportunities, which will aid effective marketing planning

As consumers' product demands evolve, the dynamics between different countries also change-favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Dutch market is key to ensuring maximum future sales

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future


Executive summary


Market context

Tobacco Products Market, Tonnes, %, 2005 & 2015

Tobacco Products Market, Tonnes, 2005-2015

Market size and structure

Smokeless Tobacco Consumption, Tonnes, 2004-2015

Per Capita Consumption, Grams Per Year, 2004-2015

Smokeless Tobacco: Market Segmentation ,Tonnes, 2010-2015

Sales of Chewing Tobacco, 2004-2015

Retail Sales of Smokeless Tobacco, 2003-2014

Production and trade


Imports of Smokeless Tobacco, Tonnes, 2004-2014

Imports by Country of Origin, Top Countries, %, 2014

Imports by Country of Origin, Top Countries, Value %, 2014

Exports/ Re-exports of Smokeless Tobacco, Tonnes, 2004-2014

Taxation and retail price

Smokeless Tobacco: Retail Prices, 2015

Manufacturers and brands

Manufacturers shares



Operating constraints

Operating constraints

Other restrictions

Prospects and forecasts

Smokeless tobacco and per capita consumption, 2014-2024


Additional data tables

Summary methodology

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Imperial Tobacco

De Kralingse

Poschl Tobacco/Landewyck Tabak

Smokeless Tobacco, Netherlands, consumption, tonnes, production, market volume, imports, exports, forecast, retail prices, taxation, usership.

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