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Smoking Tobacco in Canada, 2015

Smoking Tobacco in Canada, 2015

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Executive Summary

The total market for tobacco products in Canada comprises of four main sectors: manufactured cigarettes, cigars/cigarillos, smoking tobacco and smokeless tobacco. Each sector has suffered a decline over the period under review, particularly in the last few years, with both federal and provincial governments influencing market trends with taxation policies that remain complex and applied at different levels according to province despite some degree of increasing standardization.

Key Findings

There has been a steady decline in smoking tobacco sales in recent years, more than 80% below 1990 levels with further forecasts expected for 2015. Manufactured cigarettes are also declining at a similar rate as overall smoking prevalence decreases across Canada

Since 2003 consumption has fallen away quite dramatically. Tax rises, growing illicit consumption and increased competition from value cigarettes are the main factors behind a collapse in official sales

Within the overall market for smoking tobacco, FCT has clear dominance. This has largely remained unchanged over the review period, although it did reach a record high of over 98% in 2014, with a further increase forecast for 2015


Smoking Tobacco in the Canada, is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Canadian market.

What else does this report offer?

Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis and our in-house expertise

Detailed information such as market shares and recent developments of the manufacturers, leading brands along with company profiles

Regulations, taxation, retail pricing, smoking habit and the growing health concerns affecting overall production

Prospects and forecasts of overall sales and consumption for 2014 to 2024

Reasons To Buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

Identify the areas of growth and opportunities, which will aid effective marketing planning

As consumersproduct demands evolve, the dynamics between different countries also change-favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Canadian marker is key to ensuring maximum future sales

The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes -prime intelligence for marketers

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future


Executive summary


Market context

Tobacco products market, tonnes, %, 2004 & 2014

Tobacco products market, tonnes, 2004-2014

Market size and structure

Consumption of smoking tobacco, tonnes, 2004-2015

Per capita consumption of smoking tobacco, grams per year, 2004-2015

Smoking Tobacco: Market segmentation, 2011-2015

Cigarette consumption, manufactured v hand rolled, 2004-2015

Production and trade

Production of Smoking Tobacco, tonnes, 2004-2014

Imports of Smoking Tobacco, tonnes, 2004-2014

Import of Smoking Tobacco, volume and value CAD 000 2004-2014

Imports by Country of Origin, top countries, %, 2014

Exports of Smoking Tobacco, tonnes, 2004-2014

Exports of Smoking Tobacco, tonnes, volume and value CAD 000 2004-2014

Exports by Country of Destination top countries, %, 2014

Taxation and retail price

Taxation overview

Federal Excise Duties, 2015

Provincial & Federal Tax on Cigarettes & Roll-Your-Own Tobacco, as of 22nd June 2012

Provincial Sales Tax, May 2014

Retail Prices overview

Manufacturers and brands

FCT: Manufacturer Shares, 2000-2014

Cigarette Tobacco: Brand Family Shares, 2000-2005

Cigarette Tobacco: Leading Brand Variant Shares, 2004-2006

Company profiles The Smoking Population

Adult smoking prevalence, total and by gender, 2004-2014

Smoking incidence by gender & age, males and females, 2008-2012

The Prevalence of smoking by Age Group and Gender, Aged 15 year and over, 2013

Current Smokers by Age Group, 2004-2012

Adult Smoking Prevalence Trends by Province, 2004-2013

Operating constraints

Operating constraints

Advertising restrictions

Labelling requirements

Other restrictions


Retail structure

Prospects and forecasts

Prospects and Forecasts summary

Fine cut tobacco consumption, tons, 2014-2024

Per capita consumption, grams per year, 2014-2024


Additional data tables

Summary methodology

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Imperial Tobacco Canada


Smoking Tobacco, Canada, Consumption, Tonnes, Production, Market Volume, Imports, Exports, Per Capita, Forecast, Retail Distribution, Taxation, Smoking Population.

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