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Smoking Tobacco in Germany, 2015

Smoking Tobacco in Germany, 2015

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Executive Summary

Germany is one of the leading markets for smoking tobacco products, both in Europe and the world. In addition to the traditional fine cut and pipe tobacco sectors, Germany witnessed the rapid emergence of a new pre-portioned fine cut segment with demand for these leading to a strong upturn in the overall market for smoking tobacco, and fine cut tobacco in particular. Smoking tobacco forms the second largest sector of the German tobacco products market. Despite this, the overall market for tobacco products is estimated to have declined to more than 116,000 tons in 2014.

Key Findings

The German smoking tobacco market is dominated by FCT, which accounted for almost 93% of total consumption in tonnage terms in 2014, with pipe tobacco accounting for around 7%

Although imports grew in 2011 to just above 27,000 tons, volumes fell in 2012 and 2013 and were at approximately 23,500 tons in 2014. Import value has risen significantly over the same period. The Netherlands, Luxembourg, Poland, and Belgium are the leading sources

There are a comparatively large number of suppliers active in the German smoking tobacco market, although many are small producers or importer/distributors. In the classic fine cut sector the leading suppliers are: Reemtsma (Imperial Tobacco), PMI, BAT, and Poschl

Following recent tax changes on FCT, the outlook is for more subdued growth. MYO will continue to find favor with smokers seeking value, with overall volumes forecast up at 27,850 tons in 2024 or 6.1% up on 2014 levels. This is equivalent to 34.8 billion MYO/RYO cigarettes


Smoking Tobacco in Germany is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the German market.

What else does this report offer?

Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

Detailed information such as market shares and recent developments of the manufacturers and leading brands, along with company profiles

Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

Prospects and forecasts of overall sales and consumption for 2014 to 2024

Reasons To Buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

Identify the areas of growth and opportunities, which will aid effective marketing planning

As consumersproduct demands evolve, the dynamics between different countries also change-favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the German market is key to ensuring maximum future sales

The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers

Understand the market dynamics and essential data to benchmark your position and identify where to compete in the future


Executive summary


Market context

Tobacco products market, Volume, %, 2004 & 2014

Tobacco products market, Volume, Tons, 2004-2014

Market size and structure

Consumption of smoking tobacco, 2004-2015

Per capita consumption, grams, 2004-2015

Smoking Tobacco: market segmentation, 2004-2015

Total & per capita consumption of FCT, 2004-2015

Cigarettes: manufactured vs. FCT, 2004-2015

FCT: segmentation by blend, 2000-2013

FCT: segmentation by price, 2000-2013

FCT: segmentation by pack Size, 2007-2013

FCT: segmentation by type, 2004-2015

Other tobacco products: sector segmentation, 2006 & 2008-2013

Production and trade

Production, tons, 2004-2014

Production by type, 2005-2013

Imports, tons, 2004-2014

Imports by country of origin, %, 2014

Exports, tons, 2004-2014

Exports by country of destination, %, 2014

Taxation and retail price

Taxation rates on smoking tobacco, 2015

EU: FCT, tax incidence comparison, 2015

Smoking tobacco: average retail prices by type, /Kg, 2004-2013

Manufacturers and brands

FCT: Brand family shares, 2007-2013

FCT: 20 leading variants, % volume, 2010-2013

Company profiles

The smoking population

Adult Smoking Prevalence by Gender, %, 2003-2013


Additional data tables

Summary methodology

About Canadean

Smoking Prevalence by Gender & Age groups (Regular smokers), 2009 & 2013

Operating constraints

Operating constraints

Advertising restrictions

Heath warnings and labelling requirements

Other restrictions Distribution

Retail sales of cigarettes by outlet, 2000 & 2005-2012

Prospects and forecasts

Fine cut tobacco consumption, pieces million, 2014-2024

Per capita consumption, grams per year, 2014-2024

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British-American Tobacco (Germany) GmbH

Heintz van Landewyck GmbH Tabak und Cigarettenfabrik

Japan Tobacco International Germany GmbH

PoschlTabak GmbH & Co KG

Philip Morris GmbH

ReemtsmaCigarettenfabriken GmbH (Imperial Tobacco Group)

Smoking Tobacco, Germany, Consumption, Tons, Production, Market Volume, Imports, Exports, Per Capita, Forecast, Retail Distribution, Taxation, Smoking Population.

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