Smoking Tobacco in Australia, 2015

Smoking Tobacco in Australia, 2015

  • Products Id :- ST0002MF
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  • Pages: 70
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Executive Summary


The Australian market for smoking tobacco products has declined in recent years. In 2014 smoking tobacco accounted for around one-tenth of overall tobacco consumption, with forecasts of a further increase of one percentage point in 2015. FCT dominates sales of the wider smoking tobacco market, accounting for almost 100% of the sector sales in 2014, with demand for pipe tobacco place in a second position.

Key Findings

The Australian Government has been using tax policies to reduce tobacco use, although the effect has been to move cigarette smokers towards FCT and the non-duty paid sector

By value, Imperial Tobacco has long led the Australian market. The company is the leader in the FCT segment with almost of the half of the total share in 2014. It ranks second in the pipe tobacco market. Its main brands in pipe tobacco are Amphora with 20% and Dr Pat Irish Mixture with a quarter of the total share (12 months to February 2015)

Per capita consumption of smoking tobacco stood at approximately 81g in 2011. Its popularity has risen slightly since then and the latest data for 2014 shows per capita consumption has increased by five grams, with further growth forecast for 2015

Including occasional smokers, almost two out of 10 adult males in Australia and around one in 10 adult females were smokers in 2013, indicating a total of 1.6 million men and 1.2 million women aged 18 plus were tobacco smokers in 2013


"Smoking Tobacco in Australia", is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Australian market.

What else does this report offer?

Market size and structure of overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

Detailed information such as market shares and recent developments of the manufacturers, leading brands, along with company profiles

Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

Prospects and forecasts of overall sales and consumption for 2014 to 2024


Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

Identify the areas of growth and opportunities that will aid effective marketing planning

As consumers' product demands evolve, the dynamics between different countries also change - favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Australian market is key to ensuring maximum future sales

The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes -prime intelligence for marketers

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future

Read More

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Ken Research
Ankur Gupta, Head Marketing & Communications



Executive summary

Definitions Market context

Tobacco products market, %, 2004 & 2014

Tobacco products market, tons, 2004-2014 Market size and structure

Consumption of smoking tobacco, tons, 2004-2015

Per capita consumption of smoking tobacco, grams per year, 2004-2015

Market segmentation by FCT and pipe tobacco, 2004-2015

Cigarette consumption, manufactured v FCT, 2004-2015 Production and trade

Imports, tons, 2004-2014

Imports by country of origin, %, 2014

Imports in packs ?500g, volume, 2007-2014

Imports in packs ?500g, value, 2007-2014

Exports, tons, 2004-2014

Exports by country of destination, %, 2014 Taxation and retail prices

Smoking Tobacco: duty/excise rates 2006-2015

Retail prices

Retail price list, A$ per pack, 2010-2014

Table of Contents

Manufacturers and brands

Manufacturer shares, volume, %, 2008-2013

Manufacturer shares, value, %, 2011-2014

Brand family shares, volume, %, 2009-2014

Company profiles The smoking population

Adult smoking prevalence, total and by gender, 2004-2014

Smoking prevalence among regular smokers, by age, 2013 Operating constraints

Advertising restrictions

Heath warnings and labelling requirements

Other restrictions Distribution

Retail structure Prospects and forecasts

Fine cut tobacco consumption, tons, 2014-2024

Per capita consumption, grams per year, 2014-2024 Appendix

Additional data tables

Summary methodology

About Canadean

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BAT Australia

Imperial Tobacco

Philip Morris

Richland Express

Scandinavian Tobacco

Stuart Alexander

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