Success Case Study: Juul-Efficient and stylish e-cigarette fascinates US Millennials
April 2017
18
About the Report
About the Report
Success Case Study: Juul-Efficient and stylish e-cigarette fascinates US Millennials
Summary
"Success Case Study: Juul-Efficient and stylish e-cigarette fascinates US Millennials", is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of the Juul e-cigarette, which in 2015 refreshed the market with a novel technology and presentation. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.
Among smokers who have tried e-cigarettes, many return to traditional cigarettes, with one of the most important reasons being that e-cigarettes fail to provide the same sensation as lighting up a cigarette. E-cigarettes delivering a quality substitute for conventional cigarettes have a good chance to stay popular. The main e-cigarette users in the US are young adults, and specifically marketing such products to this consumer group increases the chances of success.
Scope
E-cigarette brands can take inspiration from the wider tech space to inspire unique and exciting innovations that resonate with digitally savvy consumers and bring the "next-generation" element of e-cigarettes to life.
Although flavor choice need not be overwhelmingly large, lines can be gradually extended with attractive new additions. This will guarantee ongoing interest from the more experientially minded consumers.
To effectively substitute for cigarette smoking, an e-cigarette's use should be as straightforward as lighting a tobacco cigarette. Simplicity in use and design is often seen as hip by Millennials and is, therefore, a great feature to target them with.
Reasons to buy
Use GlobalData's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Products
Products
Success, failure, CPG, FMCG, innovation, Juul, Vype, e-cigarette, flavor, tobacco, simplicity, design, Millennials, advertising, nicotine salt, e-liquid, formulation, Juulpods, USB
Companies
Pax Labs, British American Tobacco
Table of Contents
Table of Contents
Table of Contents
About Successes & Failures Case Studies
Summary
What?
Why?
Take-out
Appendix
List of Figure
List of Table
Why Buy From US?
What makes us stand out is that our consultants follows Robust, Refine and Result (RRR) methodology. i.e. Robust for clear definitions, approaches and sanity checking, Refine for differentiating respondents facts and opinions and Result for presenting data with story
We have set a benchmark in the industry by offering our clients with syndicated and customized market research reports featuring coverage of entire market as well as meticulous research and analyst insights.
While we don't replace traditional research, we flip the method upside down. Our dual approach of Top Bottom & Bottom Top ensures quality deliverable by not just verifying company fundamentals but also looking at the sector and macroeconomic factors.
With one step in the future, our research team constantly tries to show you the bigger picture. We help with some of the tough questions you may encounter along the way: How is the industry positioned? Best marketing channel? KPI's of competitors? By aligning every element, we help maximize success.
Our report gives you instant access to the answers and sources that other companies might choose to hide. We elaborate each steps of research methodology we have used and showcase you the sample size to earn your trust.
If you need any support, we are here! We pride ourselves on universe strength, data quality, and quick, friendly, and professional service.