Success Case Study: Juul-Efficient and stylish e-cigarette fascinates US Millennials

Success Case Study: Juul-Efficient and stylish e-cigarette fascinates US Millennials

  • Products Id :- CS1716SF
  • |
  • Pages: 18
  • |
  • |
  • |
  Request for Sample Report
  Request A Quote

Executive Summary

Success Case Study: Juul-Efficient and stylish e-cigarette fascinates US Millennials


"Success Case Study: Juul-Efficient and stylish e-cigarette fascinates US Millennials", is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of the Juul e-cigarette, which in 2015 refreshed the market with a novel technology and presentation. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.

Among smokers who have tried e-cigarettes, many return to traditional cigarettes, with one of the most important reasons being that e-cigarettes fail to provide the same sensation as lighting up a cigarette. E-cigarettes delivering a quality substitute for conventional cigarettes have a good chance to stay popular. The main e-cigarette users in the US are young adults, and specifically marketing such products to this consumer group increases the chances of success.


E-cigarette brands can take inspiration from the wider tech space to inspire unique and exciting innovations that resonate with digitally savvy consumers and bring the "next-generation" element of e-cigarettes to life.

Although flavor choice need not be overwhelmingly large, lines can be gradually extended with attractive new additions. This will guarantee ongoing interest from the more experientially minded consumers.

To effectively substitute for cigarette smoking, an e-cigarette's use should be as straightforward as lighting a tobacco cigarette. Simplicity in use and design is often seen as hip by Millennials and is, therefore, a great feature to target them with.

Reasons to buy

Use GlobalData's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Read More

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications


Table of Contents

About Successes & Failures Case Studies






Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to sales [@]

Pax Labs, British American Tobacco

Success, failure, CPG, FMCG, innovation, Juul, Vype, e-cigarette, flavor, tobacco, simplicity, design, Millennials, advertising, nicotine salt, e-liquid, formulation, Juulpods, USB

select a license
Single User License
USD 995 INR 69650
Site License
USD 1990 INR 139300
Corporate User License
USD 2985 INR 208950



The report was very informative and gives me an interesting view on the Indian market....

We would like to thank the entire team of Ken Research in showcasing professionalism in research and quick turnaround time. We have had multiple research reports from Ken Research. The deadline communicated for research was duly met. The research reports were covering many aspects in detail. This showcases their endeavor and care for client satisfaction and a strong understanding of the clients’ requirements. Thank you again for your help...

I appreciate their diligence and determination in customizing the research project. The data proves to be valuable and accurate. I would, in future, definitely use their services again...

I would like to thank Ken research team for meeting our report deliverables. The report is very good and we appreciate your well cooperation. ...

The research you conducted was very helpful for us and the integrity of your research approach gave us great confidence in the data. Look forward to collaborating again in future...

Ken Research Private Limited, Unit 14, Tower B3, Spaze I Tech Business Park, Sohna Road, sector 49
     Gurgaon, Haryana - 122001, India


Company Brochure

Engage with Us

sales [@]