# India Kiwi Fruit Market (2023-2029) --- ## Report Summary Explore the India Kiwi Fruit Market, covering demand, consumption trends, competitive landscape, and future growth opportunities across 2021-2031. --- ## India Kiwi Fruit Market Table of Contents Table of Contents - 1. India Kiwi Fruit Market Overview - 1.1. India Kiwi Fruit Market Highlights - 1.2. India Kiwi Fruit Market Taxonomy - 2. India Kiwi Fruit Market Ecosystem - 3. India Kiwi Fruit Market Value Chain Analysis - 4. India Kiwi Fruit Market Size (in INR Bn), 2019-2023 - 5. India Kiwi Fruit Market Segmentation (in INR Bn & %), 2023 - 5.1. India Kiwi Fruit Market Segmentation by Sourcing - 5.2. India Kiwi Fruit Market Segmentation by Distribution Channel - 6. India Kiwi Fruit Market Competitor Analysis - 6.1. India Kiwi Fruit Market Competition Overview - 6.2. India Kiwi Fruit Market Players Cross-Comparison - 6.3. India Kiwi Fruit Market Company Profile - 7. India Kiwi Fruit Market Industry Analysis - 7.1. India Kiwi Fruit Market Growth Drivers - 7.2. India Kiwi Fruit Market Challenges - 7.3. India Kiwi Fruit Market Recent Developments - 8. India Kiwi Fruit Future Market Outlook (in INR Bn), 2023-2029 - 8.1. India Kiwi Fruit Future Market Size (in INR Bn & %), 2023-2029 - 8.2. India Kiwi Fruit Future Market Segmentation, 2029 - 9. India Kiwi Fruits Market Future Trends - 10. India Kiwi Fruit Pricing Analysis - 11. India Kiwi Fruit Market Trade Dynamics - 12. Macro-Economic Factors Influencing India Kiwi Fruit Market - 13. Research Methodology - 13.1. India Kiwi Fruit Market Definitions - 13.2. India Kiwi Fruit Market Consolidated Research Approach --- ## India Kiwi Fruit Market Overview India Kiwi Fruit Market Highlights India’s Kiwi Fruit Market was valued at INR 41.2 Bn in 2023 and is expected to reach INR 95.4 Bn by 2029, growing at a CAGR of 15.01% during the forecast period. This growth is being driven by rising health awareness, increasing demand for nutrient-rich fruits, greater availability of kiwi in supermarkets and grocery stores, and its expanding culinary use and versatility. Kiwifruit is widely recognized as a nutrient-dense fruit, offering a strong combination of vitamin C, dietary fiber, actinidin, potassium, and folate, with a single serving providing 117% of the daily value for vitamin C and 21% for dietary fiber. It also contains more than double the vitamin C found in oranges, further strengthening its appeal among health-conscious consumers. Although India’s annual kiwi production is around 13,000 metric tonnes, more than 75% of domestic demand is still met through imports. *India’s Kiwi fruit market was valued at INR 41.2 Bn in 2023 and is expected to reach INR 95.4 Bn by 2029* --- ## Taxonomy | ID | Parent ID | Label | | --- | --- | --- | | 1 | | India Kiwi Fruit Market | | 2 | 1 | Fresh Fruits | | 3 | 1 | Value Add Products | | 4 | 2 | Brands | | 5 | 2 | Sourcing | | 6 | 2 | Distribution Channel | | 7 | 2 | End User | | 8 | 4 | Zespri | | 9 | 4 | Fresho | | 10 | 5 | Imports | | 11 | 5 | Locally Produced | | 12 | 6 | Offline | | 13 | 6 | Online | | 14 | 12 | Supermarkets | | 15 | 12 | Hypermarkets | | 16 | 12 | Grocery Stores | | 17 | 13 | Scheduled Delivery | | 18 | 13 | Express Delivery | | 19 | 13 | On Demand Delivery | | 20 | 7 | B2B | | 21 | 7 | B2C | | 22 | 20 | HoReCa | | 23 | 20 | Event Management | | 24 | 3 | Jams | | 25 | 3 | Sauce | | 26 | 3 | Ice-Creams | | 27 | 3 | Juice | | 28 | 3 | Others (Concentrates etc.) | --- ## India Kiwi Fruit Market Ecosystem ### Market Ecosystem **Ecosystem of India Kiwi Fruit Market** India’s kiwi fruit market remains largely unorganized, with both imported and domestically produced kiwi often sold directly to vendors without strong branding presence. Despite this, Zespri International (India) Ltd. is the leading marketer of kiwi fruits in the country, with imports from New Zealand being sold under the Zespri brand. Globally, Zespri International Ltd. holds the largest market share, accounting for approximately 30%, reinforcing its strong position in the market. In the online retail segment, kiwi fruits are also sold under BigBasket’s exclusive private label brand, Fresho, on its platform. --- ## India Kiwi Fruit Market Size (in INR Bn), 2018-2023 The India Kiwi Fruit Market was valued at INR 23 Bn in 2018 and reached INR 41.2 Bn in 2023, growing at a CAGR of 12.4% during the period. Market growth has been supported by rising health consciousness among consumers, particularly higher-income groups, who are increasingly spending on premium fruits to improve immunity, digestive health, and heart health. During the second wave of COVID-19, kiwi fruit imports rose by around 30% as consumers sought high-quality imported fruits perceived to support immunity-building. Kiwi fruit’s strong nutritional profile, including vitamin C levels that are double those of oranges or lemons, potassium content comparable to bananas, and high mineral richness, has further strengthened demand. In addition, growing awareness of its potential health benefits, including support in addressing conditions such as obesity and colon-related health concerns, has encouraged more consumers to incorporate kiwi fruit into their regular diets, thereby accelerating overall market growth. --- ## India Kiwi Fruit Market Segmentation, 2023 ### India Kiwi Fruit Market Segmentation by Sourcing (in INR Bn & %), 2023 In 2023, imports accounted for a dominant share of about 80% of the India Kiwi Fruit Market, reflecting the country’s heavy reliance on overseas supply to meet domestic demand. India imported around 49,000 metric tonnes of kiwi in 2020–21, while domestic production stood at approximately 13,000 metric tonnes during the same period. The country sources most of its kiwi fruit imports from Chile, Iran, and New Zealand. On the domestic production side, Arunachal Pradesh is the leading kiwi-producing state in India, contributing nearly 44% of total output, followed by Manipur at around 18%, Sikkim at 13%, Nagaland at 11%, Himachal Pradesh at 7%, Mizoram at 6%, and Jammu and Kashmir at 0.2%. To reduce import dependence and strengthen local production, the Indian government is actively supporting farmers through initiatives focused on kiwi cultivation, packaging, and marketing. ### India Kiwi Fruit Market Segmentation by Distribution Channel (in INR Bn), 2023 In 2023, nearly 73% of kiwi fruit sales revenue in India was generated through street vendors and small retailers, making them the dominant distribution channel in the market. This was followed by convenience stores, supermarkets and hypermarkets, and online channels. A key reason for this dominance is the limited penetration of supermarkets, hypermarkets, and quick-commerce platforms across many pin codes in tier 2 and tier 3 cities, where consumers continue to depend heavily on local fruit sellers for daily purchases. In addition, kiwi fruits are generally priced higher on online platforms and in modern retail outlets, while street vendors and small retailers offer more affordable options, aligning better with India’s strong consumer preference for value-driven purchases. --- ## India Kiwi Fruit Market Industry Analysis ### India Kiwi Fruit Market Growth Drivers **Increasing Health Awareness** Kiwi fruit is known for its rich nutritional content, including high levels of vitamin C, fiber, and antioxidants. As awareness of the health benefits of consuming nutrient-rich fruits grows, the demand for kiwi may increase. **Changing Consumer Preferences** As consumer preferences shift towards healthier and exotic fruit options, the demand for kiwi fruit, with its unique taste and texture, may rise. India's annual import of exotic fruits is estimated to be 4,00,000 tons annually and it's valued at roughly Rs 40 billion. **Retail Expansion and Modernization** The expansion of modern retail outlets and supermarkets makes it easier for consumers to access a variety of fruits, including kiwi. Increased visibility and availability **Diversification in Farming** Farmers looking to diversify their crops may consider kiwi cultivation as it has the potential for good returns. Diversification can also contribute to risk mitigation for farmers. Various state governments are offering incentives to farmers who choose to adopt crop diversification. ### India Kiwi Fruit Market Challenges **Climatic Conditions** Kiwi cultivation requires specific climatic conditions, and not all regions in India may be suitable. Adapting to varying climates and ensuring optimal growing conditions can be a challenge. Kiwi can be grown in areas experiencing 700-800 chilling hours (no. of hours during which temperature remains at or below 70 C during the winter season). **High Initial Investment** Kiwi cultivation requires high investments in initial years in terms of infrastructure, technology, and skilled labor. High upfront costs may deter some farmers from adopting kiwi cultivation. Moreover, the downstream supply chain is not efficient enough and there are various challenges faced by farmers in the cluster. **Post-Harvest management** Non-availability of post-harvest facilities/ infrastructure is a major gap in the value chain of the crop. The quality of grading and packing done at the farm level is not at par with the requirements of the markets/ consumers. These activities are done by farmers manually and many times do not follow the standard grading practices. Additionally, there is no facility of machine-based sorting, grading, and packing and integrated cold chain infrastructure is absent for the focused crop. The absence of refrigerated trucks to transfer the fruit further increases the losses. **Labor Availability** As kiwi is a labor-intensive crop, labor cost is very high. With irregularity in labor availability and high wages, the farmers sometimes do not follow the recommended practices to save costs leading to lower productivity and higher losses. **Availability of Quality Material** Limited availability of quality kiwi planting materials hampers production and quality, impacting farmer income. Farmers source plants from various outlets, causing uncertainty in variety until fruiting. Excessive male plants and random cultivation of different varieties in expanding orchards pose challenges in productivity, grading, and marketing, affecting appeal to high-end buyers. Streamlining planting material sources and ensuring consistent variety can enhance overall kiwi production efficiency. ### India Kiwi Fruit Market Recent Developments **In November 2023** A delegation of experts from New Zealand visited Dr Yashwant Singh Parmar University of Horticulture and Forestry, Nauni. Their purpose was to investigate potential areas for collaboration on enhancing and advancing Kiwifruit production and the related value chain activities in the North Western and Northeastern Himalayan region. **In December 2021** India halted the import of fresh kiwi fruits from Iran due to an increase in consignments infested with pests from the Middle Eastern nation, despite multiple warnings. Currently, there are indications that new protocols will be implemented. If this occurs, Iranian kiwifruit may resume export to India, potentially affecting the export market for Italian and Greek kiwifruit in this region. --- ## India Kiwi Fruit Market Company Profile | Year | Company | Description | | --- | --- | --- | | 1998 | Zespri International (India) Ltd. | Zespri, established in 1998, has grown into a leading global player in the kiwifruit industry, specializing in the cultivation, marketing, and distribution of premium green and gold kiwifruit varieties. In 2023, the company recorded sales volume of 183.5 Mn trays of New Zealand and non-New Zealand kiwi fruit, while its net global sales stood at USD 3.9 Bn, reflecting a 2.8% decline in value. Zespri operates through a collaborative model, working closely with skilled growers to ensure a reliable supply of high-quality fruit, supported by an efficient logistics network that included 57 charter vessels and 200 container vessels delivering kiwifruit worldwide. The company places strong emphasis on sustainability, promoting environmentally responsible farming practices, biodiversity, and community support across its supply chain, from orchard management to packaging and transportation. It also invests significantly in research and development to improve fruit quality, extend shelf life, and introduce new varieties, reinforcing its culture of innovation. With a strong global presence across Asia, Europe, North America, and other regions, including 24.8 Mn trays sold through Zespri Global Supply in 2023, the brand continues to strengthen its reputation through creative marketing initiatives and is widely recognized as an iconic and trusted name in premium kiwifruit worldwide. | | 2011 | Fresho | Fresho is the private label brand of BigBasket, one of India’s leading online grocery platforms, and offers a wide range of fresh produce including fruits, vegetables, dairy, and other everyday essentials. Under this brand, kiwi fruit is typically offered in the price range of INR 100–125 for approximately 250 grams, equivalent to around two pieces. Fresho emphasizes quality assurance by following stringent sourcing standards and working with trusted suppliers to maintain freshness and consistency. The brand also focuses on providing a broad variety of fresh products with regular availability to meet diverse consumer needs. Its customized packaging practices are designed to preserve product freshness and quality during transit, while strong hygiene and safety standards in storage, handling, and delivery further reinforce customer confidence. Supported by the trust and reliability associated with the BigBasket platform, Fresho has built a dependable brand image in the fresh produce segment and actively engages customers through promotions, discounts, and loyalty programs to strengthen retention and satisfaction. | --- ## India Kiwi Fruit Future Market Size ### India Kiwi Fruit Future Market Size (in INR Bn), 2023-2029 The Indian Kiwi Fruit Market is expected to grow at a CAGR of around 15% by 2029, increasing from INR 41.2 Bn in 2023 to INR 95.4 Bn by 2029, primarily driven by rising health consciousness among consumers. The country’s strong economic growth has also led to higher disposable incomes, enabling greater spending on premium and health-oriented fruits. Another important trend supporting market expansion is the launch of new products in which kiwi is used as a key ingredient, increasing consumer interest in its wider food and beverage applications. Kiwi fruit is now being incorporated into products such as candies, jams, ice creams, and sauces, which is further boosting demand. In addition, several businesses are offering fresh kiwi in eco-friendly packaging, appealing to environmentally conscious consumers and supporting higher consumption. At the global level, Zespri has also strengthened the sustainability narrative by partnering with major brands under the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment and targeting 100% reusable, recyclable, or compostable packaging by 2025. --- ## India Kiwi Fruit Market Macro-Economic Indicator ### India Disposable Income (in USD Bn), 2019-2029 Higher disposable income tends to increase consumer spending on premium and exotic fruits like kiwi. Economic growth and rising income levels can positively impact kiwi fruit sales. In 2023, the household disposable income in India was about 2.88 trillion USD, growing at a CAGR of 9.8% from 2023 to 2029. ### India Inflation Rates (in %), 1987-2027 Inflation can affect the overall cost of living, including food prices. If inflation is high, it may lead to increased prices for kiwi fruit, potentially impacting consumer purchasing power and demand. ### India Exchange Rates Fluctuations in exchange rates can impact the cost of imported kiwi fruit. A weaker local currency may lead to higher prices for imported fruits, affecting consumer affordability. ### India Employment Rates The level of employment in the country influences consumer confidence and purchasing power. High employment rates generally contribute to increased consumer spending on non-essential items, such as exotic fruits. The unemployment rate in India is forecast to 7.38% in 2024 --- ## Frequently Asked Questions Find quick answers to common questions about the India Kiwi Fruit Market **Q: What is the market size of Kiwi Fruit in India?** A: The Indian Kiwi Fruit market is INR 41.2 Bn in 2023 growing by 15% from the previous year (Y-o-y) owing to increasing demand for nutrition-rich fruits in India. **Q: What is the expected growth rate of India's Kiwi Fruit market during 2023-2030?** A: The Indian Kiwi Fruit market is expected to surge from INR 41.2 Bn in 2023 to an impressive INR 95.4 Bn by 2030, showcasing a robust Compound Annual Growth Rate (CAGR) of ~15% during the period. **Q: What are the current trends that will influence the market in the next few years?** A: Entrepreneurs and agribusinesses are exploring the production of value-added kiwi products such as juices, jams, and dried fruits, contributing to market diversification. **Q: Who is the dominant player in the Kiwi Fruit market in India?** A: Zespri International (India) Ltd. holds the position of the largest marketer of Kiwi fruits in India. It also holds the largest share in the global Kiwi Fruit market with ~30% share as of 2023. **Q: Which states are the leading producer of Kiwi Fruits in India?** A: Arunachal Pradesh leads as the foremost kiwi-producing state in India, contributing approximately 44% to the nation's total kiwi output followed by Manipur (~18%), Sikkim (~13%), Nagaland (~11%), Himachal Pradesh (~7%), Mizoram (~6%), and Jammu and Kashmir (~0.2%) in kiwi production.