India MBO Two Wheelers Market Outlook to 2027
Driven by economic recovery after COVID and increasing demand for 2Ws is helping the MBOs players to sustain their market position in the high fragmented market structure

About the Report

About the Report

The report provides a comprehensive analysis of the potential of India MBO 2W Market. The report covers an overview and genesis of the industry, market size in terms of product demand.

Its market segment includes by type of brand, by type of vehicle, by type of Bike, by Engine Capacity, by Financing & Non-financing, by Region, by 2W specification, by gender, by age group, by income level. The report concludes with future market projections of each market segmentation and analyst recommendations

Market Overview

According to Ken Research estimates, the India MBO 2W Market grew at a CAGR of 11.3% from 2017-2022 and is forecasted to grow at a CAGR of 10% in future from 2023-2027F owing to diversification, digitalization & expansion.

  • Two -wheeler finance can grow via NBFCs if they offer direct support to the MBOs and provide better interest rates along with other additional support. However, this process is slightly difficult due to the unorganized nature of the market. Rise in the ASP of the vehicle will push the lower income group to look for financing options.
  • Servicing of any brand at one place is preferred by end users with on time delivery and better awareness about the customer choices and preferences. By only maintaining inventory for hot sellers will also help the market to go in right direction. Pilot projects of the foreign brands, Industry knowledge from the existing market scenario and Low impact by the sales drop of a particular brand are some Industry associated growth drivers which will drive the market.


Key Trends by Market Segment

By Type of Vehicle: Motorcycle although comprise of largest share in India 2-Wheeler MBO market, scooter segment is expected to rise sharply in coming years as per primaries. As scooter being more convenient to every family member be it female or old age. And being a low price convenient solution for everyone. The growth is estimated to grow by ~15% in next five years.

india_mbo_two_wheelers_market_chart2

By Engine Capacity: 100-110cc are the most preferred 2W due to the increasing consciousness about the mileage and fuel usage. Another reason is MBO users have a range of 2W to choose where engine capacity is major factor for lower income group.

india_mbo_two_wheelers_market_chart3

Competitive Landscape:

The India 2W MBO Market is highly fragmented major with players occupying almost half of the market. The key players operating in the market are not only competing based on product quality and promotion but are also focusing on strategic moves to hold larger market shares. Some of the major players in the market include Bike Wo Mobility Pvt Ltd, Eco EVOLS Private Limited, M2Go Electric Vehicle Pvt Ltd etc among others.

india_mbo_two_wheelers_market_chart4

Future Outlook

During the forecast period of 2022-2027F, it is anticipated that India 2W MBO Market will grow at a CAGR of 10%. The witnessed significant growth during the period is owing to expansion, diversification and digitalization.

High Penetration E2W with multiple players will help the MBO market to grow in the long future. Commuters will be the dominating segment in 2W due to their cheap and economical variants and corresponding larger TAM.

Scope Of The Report

Scope of the Report

The India 2W MBO Market is segmented By Type of Vehicle, Bike, Organized and Unorganized, Region, Brand, Engine Capacity, 2W Specification and Financing & Non-Financing. In addition, the report also covers market size and forecasts for the four regions in the 2W MBO Markets. The revenue used to size and forecast the market for each segment is INR crore.

By Type of Brand

  • Honda
  • Hero
  • TVS
  • Bajaj
  • Others

By Type of Vehicle

  • Motor Cycle
  • Scooter

By Type of Bike

  • Commuter
  • Sports
  • Scooter

By Gender

  • Male
  • Female

By Engine Capacity

  • 100-1100 CC
  • 125-135 CC
  • 150-200CC
  • Others

By Financing

  • Financing
  • Non-Financing

By Region

  • North
  • South
  • East
  • West

By 2W specification

  • ICE 2W
  • EV 2W

By Age Group

  • 16-23 years
  • 23-30 years
  • 30-40 years
  • Above 40 years

By Income

  • Below 5LPA
  • 5-7 LPA
  • 7-10 LPA
  • Above 10 LPA
Report scope can be customized per your requirements. Click here.

Products

Products

Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report

  • Two-Wheeler OEM’s
  • Two-Wheeler Dealers
  • Online Portals (Aggregators/Marketplace Platform)
  • Online Classified Platforms
  • E-Commerce & Hyperlocal Companies
  • Private Equity Investors
  • 2W Manufacturers


Time Period Captured in the Report

  • Historical Period: 2016-2022P
  • Base Period: 2022P
  • Forecast Period: 2023F-2027F


Companies

Major Players Mentioned in the Report

OEMs

  • Suzuki
  • Yamaha
  • Honda
  • Bajaj Auto
  • TVS
  • Hero
  • Mahindra
  • Kawasaki
  • Ather


MBOs

  • M2GO
  • Bhumi Motors
  • FG Motors
  • Suzuki
  • Auto EV Mart
  • Bike Wo
  • Speed Force
  • Alka Auto
  • City Motors

Table of Contents

Table of Contents

1. Executive Summary

7-9

1.1 Industry Glance

7

1.2 Executive Summary of Indian MBO Market, FY’22

8

1.3 Executive Summary of MBO Finance Market, FY’22

9

2. Market Overview

10-22

2.1 Overview of the Automotive Industry

11

2.2 Overview and Genesis of Two-Wheeler Industry in India

12

2.3 2-Wheeler new and State-Wise Sales in India

13

2.4 Ecosystem of MBO 2W Market, FY’22

14

2.5 Business Cycle of MBO 2W Market

15

2.6 Value Chain Analysis

16

2.7 Business Models and Business Model Canvas

17-18

2.8 Authorized Vs MBO Sales

19-20

3. Market Size, FY’16-FY’21

21-23

3.1 Market Size on the basis of Volume and Value in INR. Cr., FY’16-FY’22

22-23

4. Market Segmentation, FY’22

24-30

4.1 Market Segmentation on the basis of type of Vehicle, FY’22

25

4.2 Market segmentation on the basis of Type of Bike, FY’22

26

4.3 Market Segmentation on the basis of region of 2W MBO Outlets in India, FY’22

27

4.4 Market segmentation on the basis of Brand, FY’22

28

4.5 Market segmentation on the basis of Engine type, FY’22

29-30

5. Industry Analysis

31-36

5.1 State-wise MBO Distribution in India

32

5.2 Porter’s Five Forces Analysis of India 2W MBO Market

33

5.3 SWOT Analysis of India 2W MBO Market

33

5.4 Growth Enablers and Macroeconomic Factors in India 2W MBO Market

34

5.5 Issues and Challenges in India 2W MBO Market

35

5.6 Trends and Developments in India 2W MBO Market

36

6. Competitive Landscape of Few Players in India 2W MBO Market

37-46

6.1 Competitive scenario, FY’22

38

6.2 Cross Comparison of MBOs on the basis of Business Model, Stores, Sales Per Store, Employees, Inception, Footprints, Inventory, Value Added Services and others, FY’21

39-46

7. Customer Profile

47-52

7.1 Customer Lead Time

48

7.2 Findings on Customer Analysis

49

7.3 Customer Profile Statistics

50

7.4 By Gender (Female, Male), FY’2022

51

7.5 By Age Group, FY’2022

52

7.6 By Income Level, FY’2022

52

8. Snapshot on Financing

53-61

8.1 Engagement Model for 2W MBO Outlets with Finance Partners

54

8.2 Popular Finance Partners who collaborate with 2W MBO Outlets

55

8.3 Market Size for 2W MBO Outlet Finance Market, FY’2022

56

8.4 Popular 2W on which finance is offered

57

8.5 Market Segmentation for 2W MBO Outlet Finance Market basis Duration of Loan, FY’2022

58

8.6 Future Projections for 2W MBO Outlet Finance Market, FY’2023-FY’2027F

59-61

9. Future Outlook and Projections

62-66

9.1 Market Size future by Value and Volume, FY’2023 – FY’2027F

63

9.2 Market segmentation by Motorcycle & Scooter, FY’27F

63

9.3 Market segmentation by Type of Bike (Commuter, Sports and Scooter), FY’27F

63

9.4 Market segmentation by Engine Capacity (100-110CC,125CC-135CC,150CC-200CC), FY’27F

64

9.5 Market segmentation by 2W Brand, FY’2027F

64

9.6 Market segmentation by Regional Demand, FY’2027F

65

9.7 Market Segmentation on Customer Profile Future, 2027F

65

9.8 Future of the MBO 2W Market

66

10. Snapshot on EV

67-68

11. Analyst Recommendations

69-71

12. Research Methodology

72

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Frequently Asked Questions

Frequently Asked Questions

What is the Study Period of this Market Report?

The India 2W MBO Market is covered from FY’2016-FY’2022P in this report, including a forecast for FY’2023F-FY’2027F.

What is the Future Growth Rate of the India 2W MBO Market?

The India 2W MBO Market is expected to witness a CAGR of 10.1% by value in FY’2027F

What are the Key Factors Driving the India 2W MBO Market?

Servicing of any brand at one place, Support and Guidance from the Authorized dealers, Government incentives and Introduction of EV products in the portfolio.

Which is the largest Vehicle Segment within the India 2W MBO Market?

Motorcycle has a high market share compared to the Scooters in FY’2022

Who are the Key Players in the India 2W MBO Market?

Bike Wo Mobility Pvt Ltd, Eco EVOLS Private Limited, M2Go Electric Vehicle Pvt Ltd among others.

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