The increasing popularity of Boutique Gyms and Growing Women Centric Fitness Centers support the rapid growth of the Fitness Services Industry in Dubai.

 
 

02-Jun-2023   Kenneth Angielo, Designation: Membership Specialist, at Warehouse Gym, Dubai   Author: Abhishek Reddy

In conversation with Mr. Kenneth Angielo, Membership Specialist at Warehouse Gym, we made an attempt to understand the current Fitness Services industry, Growth factors and the future scope in Dubai Fitness Services Market

“Companies as of now are concentrating on More Digitalization and are partnering with platforms to promote more positive behavioural Fitness in Dubai”

Q1. What are some of the Drivers that are impacting Dubai Fitness Industry?

Gyms have been overcrowded post covid and although the fitness industry collapsed for 3 Months during covid, it boomed back within a short time indicating people want to be healthy and fit so that they can have control over diseases and stay fit to maintain their healthy lifestyle.

Q2. What are the Challenges in the Dubai Fitness Services Market?

One of the problems I observed is that the gyms are being overcrowded and we are losing some of the new clients for the same reason. To avoid it we are trying to launch some special workout programs during the less crowded hours to attract some of the people, so that the over crowdedness can be limited.

More than 50% of the apartment buildings in Dubai have basic gym equipments and we have to attract the crowd by maintaining high-class equipment and employing world-class Trainers in our gyms. Membership drop-outs as well is a big challenge in this industry, getting a member to the club is easy but is very difficult to retain, hence we take our customer feedback very serious and try to work on them to retain the members.

Q3. What are the regulations imposed by the government in this industry?

Dubai Government has been supportive when it comes to the business, they are giving clear-cut guidelines and we are also following the same to ensure the safety of the people.

Q4. Can you mention some of the Current Trends in the Industry?

People are no more interested in doing regular exercises like cardio, weight-Lifting, they want to try different exercises which would help them see the evident changes in their physique in a short span of time, activities like HIIT and Cross-Fit are becoming popular these days amongst the younger working population.

Q5. Can you please explain the split of number of gyms in terms of various type of commercial gyms in Dubai?

There are 3 major categories of commercial gyms in Dubai, namely Boutique Gyms, Popular Gyms and Local or Mass Gyms. Out of the total, around 5 to 6% are the boutique gyms while popular gyms contribute around 35 to 45% and rest 50-60% gyms are the local or mass gyms.

Q6. Who are the top players in the Market?

There are multiple number of chained and independent gyms in Dubai. The industry also faces competition from gyms in residential towers and hotels, but Fitness Centre, Warehouse Gym and Gym Nation are the some of the strongest Players operating in this market.

Q7. What are the Major Performance Indicators of the Gyms in Dubai?

There should be around 600 to 700 gyms in Dubai during 2022, while the average annual membership fee lies around somewhere 3,000 to 4,000 dirhams. There are almost 1,000 to 1,300 members on an average that are going to one single gym in a year, which accounts to somewhat 2 to 2.5 Lakh active gym members in Dubai.

Q8. According to you, what is the future outlook of Fitness Services Industry in Dubai?

The Future for fitness services market in Dubai seems bright with people becoming more aware of their physical fitness and their mental well-being. Government activities such as DFC - Dubai Fitness Challenge is helping people become aware of the benefits of being healthy and fit. This has also increased tourist activities in Dubai as gyms offer shorter subscriptions.  Increasing population and employment rate in Dubai will drive the growth of the Fitness Service Industry in Dubai by around 10% CAGR during now and 2027.

 

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