# KSA Costume Children Market (2022-2027) --- ## Report Summary Explore KSA Costume Children Market research with competitive landscape and demand analysis. Market expected to reach SAR 74.7 Mn by 2027 with growth opportunities and trend outlook. --- ## KSA Children Costume Market Table of Contents Table of Contents - 1. Executive Summary - 1.1. Executive Summary – KSA Children's Costume Market - 2. Country Overview - 2.1. KSA Country Overview - 2.2. KSA Population Analysis - 3. Market Overview of KSA Children's Costume Market - 3.1. KSA Entertainment Sector Market Overview, 2022 - 3.2. OTT Market Overview, 2022 - 3.3. Ecosystem of KSA Children’s Costume Market - 3.4. Value Chain of KSA Children Costume Market - 3.5. Challenges and Solutions in Value Chain of KSA Children’s Costume Market - 3.6. 5 Common Pathways of Indicating Customer Journey While Looking for a Costume - 4. Market Size and Segmentation of KSA Children's Costume Market - 4.1. GCC Children’s Costume Market Size, 2017-2022 - 4.2. KSA Children's Costume Market Size, 2017-2022 - 4.3. KSA Children's Costume Market Segmentation by Gender, 2022 - 4.4. KSA Children's Costume Market Segmentation by Age Group, 2022 - 4.5. KSA Children's Costume Market Segmentation by Distribution Channel, 2022 - 4.6. KSA Children's Costume Market Segmentation by Type of Store, 2022 - 4.7. KSA Children's Costume Market Segmentation by Application, 2022 - 5. Industry Analysis of KSA Traditional Toys Market - 5.1. Porter’s Five Forces Analysis for KSA Children’s Costume Market - 5.2. Growth Drivers in KSA Children's Costume Market - 5.3. Challenges in KSA Children's Costume Market - 6. Competition Framework in KSA Children's Costume Market - 6.1. Competition Scenario of Major Brands in KSA Children’s Costume Market - 6.2. Market Share of Major Brands in KSA Children's Costume Market - 7. Future Market Outlook for KSA Children's Costume Market, 2022-2027 - 7.1. GCC Children’s Costume Market Size, 2022-2027 - 7.2. KSA Children’s Costume Future Market Outlook, 2027 - 7.3. KSA Toy Market segmentation By Gender, and by Age Group,2027 - 7.4. KSA Toy Market segmentation By Distribution Channel, By Type of Store and By Application,2027 - 8. Analyst Recommendation - 8.1. Revenue Streams for Children’s Costumes Manufacturers - 8.2. Product Market Expansion Grid for Children’s Costume Market - 8.3. Increasing Volume of Goods Sold via Leasing Market and Subscription Service - 8.4. Cost Containment for Children’s Costume Market - 9. Industry Speaks - 10. Research Methodology - 11. Disclaimer - 12. Contact Us --- ## KSA Children Costume Market Overview KSA Children Costume Market Highlights The KSA Children Costume Market reached SAR 57.5 Mn in 2022, registering a CAGR of 2.9% during the historic period 2017–2022. The annual growth rate in 2022 was recorded at 3.9%. Looking ahead, the market is expected to reach SAR 74.7 Mn by 2027, driven by a projected CAGR of 5.4% during the forecast period 2022–2027. Rubies, California Costumes, Melissa & Doug, Delights Direct and Disguise are some of the major players in the KSA Children Costume Market. Increasing government initiatives, the rising influence of social media, evolving school curriculum, growth of the entertainment sector and rising disposable incomes are some of the key factors driving the growth of the market. *The KSA Children Costume Market reached SAR 57.5 Mn in 2022 with a CAGR of 2.9% during the historic period 2017-2022.* --- ## KSA Children Costume Market Definition ### Market Definition **KSA Children Costume Market** Saudi Arabia Children Costume Market represents the aggregate income generated by companies operating in the market (retailers) through the sale of children's costumes within the domestic market, encompassing both locally manufactured and imported products, while excluding rental revenues. **GCC Children Costume Market** GCC Children Costume Market represents the aggregate income generated by companies operating in the market (retailers) through the sale of children's costumes within the domestic market, encompassing both locally manufactured and imported products, while excluding rental revenues. **Branded Costumes** Branded costumes are costumes that bear recognized and reputable brand names, ensuring quality and safety standards. **Non branded (Generic) Costumes** Non-branded costumes refer to costumes that do not carry any specific brand name or label. These costumes are typically generic and are not associated with a particular company, designer, or trademark. **Licensed Character Costume** Licensed characters costume refer to costumes and characters that are officially authorized and approved for production, sale, and use by their respective intellectual property owners or licensors. For example: Batman, Superman, Disney Characters, Anime Characters etc. **Traditional costumes** A traditional costume, also known as a folk costume or ethnic costume, is a set of clothing and accessories that represents the historical, cultural, and regional heritage of a particular group, community, or nation. In Saudi Arabia it is Thobe, Ghutrah and Agal for boys and Abaya for girls. **Specialty Stores** Specialty stores, also known as specialty retailers, are retail businesses that primarily focus on selling a specific category of products within a particular niche or industry. These stores differentiate themselves from general or department stores by specializing in a particular type of merchandise, often catering to a specific target audience or consumer need. --- ## Taxonomy | ID | Parent ID | Label | | --- | --- | --- | | 1 | | KSA Children Costume Market | | 2 | 1 | Product Type | | 3 | 1 | Gender | | 4 | 1 | Age Group | | 5 | 1 | Distribution Channel | | 6 | 2 | Traditional Costumes | | 7 | 2 | Character Costumes (e.g., superheroes, princesses) | | 8 | 2 | Fantasy Costumes (e.g., fairies, monsters) | | 9 | 2 | Animal Costumes | | 10 | 2 | Occupational Costumes | | 11 | 2 | Seasonal Costumes (e.g., Halloween, Eid) | | 12 | 3 | Male | | 13 | 3 | Female | | 14 | 3 | Unisex | | 15 | 4 | Less than 4 years | | 16 | 4 | 4 to 8 years | | 17 | 4 | 9 to 15 years | | 18 | 5 | Offline Stores | | 19 | 5 | Online Platforms | | 20 | 5 | Specialty Stores | | 21 | 5 | Supermarkets/Hypermarkets | | 22 | 5 | Others (e.g., small retail stores, gift shops) | | 23 | 5 | E-commerce Websites | | 24 | 5 | Online Marketplaces | --- ## KSA Children Costume Market Ecosystem ### Market Ecosystem **Ecosystem of KSA Children Costume Market** The children's costume market in KSA boasts a diverse ecosystem with prominent players catering to the demand for imaginative and creative attire. Key players like Rubies, California Costumes, Melissa & Doug, Delights Direct, and Disguise dominate this niche market, offering a wide array of costumes to suit various themes and preferences. With their innovative designs and quality products, these major players contribute significantly to the vibrant landscape of children's fashion and entertainment in the Kingdom of Saudi Arabia. --- ## KSA Costume Children Market Size by Revenue, 2017-2022, in SAR Mn The KSA Children Costume Market experienced significant changes from 2017 to 2022. The market size increased from SAR 49.9 million in 2017 to SAR 57.5 million in 2022, reflecting a Compound Annual Growth Rate (CAGR) of 2.9% during the historic period 2017-2022. Notably, the highest yearly growth was observed in 2022, reaching 3.9%. This growth can be attributed to various factors, including the rise in the country's population, contributing to increased demand for children's costumes as more families expanded. Cultural and festive traditions in Saudi Arabia likely played a role, with families investing in costumes for various celebratory occasions. Economic improvements during this period provided families with more disposable income, allowing for increased spending on discretionary items such as children's costumes. --- ## KSA Children Costume Market Segmentation ### KSA Children Costume Market Segmentation by Gender, 2022, in % The KSA Children costume Market is divided by gender, with distinct shares for each segment. The data indicates that the female segment holds the largest market share at 44.8%, followed by the male segment at 30.65%, and the unisex segment at 24.7%. The dominance of the female segment is influenced by various events and celebrations takes place throughout the year, such as weddings, family gatherings, and cultural festivals. Female kids' costumes are more popular because they cater to a broader range of occasions and themes, from traditional attire for special events to princess or character costumes for entertainment purposes. Additionally, the demand for female-specific costumes might be influenced by a broader range of options available, including princesses and characters from popular media, aligning with prevalent preferences in the region. ### KSA Children Costume Market Segmentation by Age Group, 2022, in % The KSA Children Costume Market is segmented by age group into less than 4 years, 4 to 8 years, and 9 to 15 years. The segment for children less than 4 years old constitutes 22.7%, the 4 to 8 years age group represents 27.1%, while the 9 to 15 years age group dominates with a substantial 50.2% market share. The prominence of the 9 to 15 years segment suggests that older children are the primary consumers of costumes in the Saudi market. This could be attributed to the likelihood that older kids often participate in a variety of social events, school functions, and themed parties where costumes play a significant role. The specific preferences of this age group, influenced by trends, movies, or characters, make them a major driving force behind the demand for children's costumes in Saudi Arabia. Children aged 9 to 15 in Saudi Arabia have a high demand for costumes due to influence of movies, TV shows, and video games play. During events like Eid al-Fitr and Eid al-Adha, dressing up in traditional or themed costumes is a common tradition. ### KSA Children Costume Market Segmentation by Distribution Channel, 2022, in % In Saudi Arabia, the Children's Costume market is categorized by distribution channels, with offline sales channels holding 40.6% market share and online sales channels dominating with a larger share of 59.4%. The dominance of online distribution channel is driven by the increasing popularity of e-commerce and the convenience it offers to parents and caregivers. Many find it more convenient to explore and purchase children's costumes online, given the diverse options, easy comparisons, and the flexibility of shopping from home. KSA witnessed a surge in online shoppers, from 11.6 million in 2017 to 19.3 million in 2022. This shift toward online channels aligns with the broader trend of consumers globally turning to digital platforms for their shopping, making it a dominant force in the Saudi Arabian Children's Costume market. ### KSA Children Costume Market Segmentation by Type of Store in Offline Channel, 2022, in % In Saudi Arabia, the Children's Costume market, particularly in offline sales channels, is categorized by the type of store. Specialty stores lead the market with a significant 67.8% share, followed by supermarket/hypermarket channels at 23.5%, and other stores, including small retail shops, bookstores, gift shops, and party supply stores, holding an 8.7% share. The prevalence of specialty stores is driven by their focused approach, offering a diverse and high-quality selection of children's costumes. These stores are dedicated to meeting the specific needs of parents and caregivers, providing a more personalized shopping experience. The expertise and tailored offerings of specialty stores make them a prominent choice for those seeking a comprehensive range of children's costumes in the Saudi Arabian market. --- ## KSA Children Costume Market Industry Analysis ### Porter’s Five Force Analysis of KSA Children Costume Market **Competitive Rivalry** Competitive rivalry is high. There are multiple players, both domestic and international, offering a wide range of costume designs and themes. Competition often revolves around pricing, design innovation, marketing, and product quality. **Bargaining Power of Suppliers** While there are multiple suppliers available, the cost and availability of materials can fluctuate, impacting production costs. Supplier consolidation and disruptions in the supply chain could increase this threat. **Threat of Substitute Products** While there are alternative forms of entertainment and dress-up activities for children, costumes remain a unique and popular choice for various occasions, especially during holidays and themed events. **Bargaining Power of Customers** Buyers, which include retailers and end consumers, have moderate bargaining power. They can compare prices easily and switch between suppliers. However, brand loyalty, unique designs, and seasonal demand patterns can mitigate this power. **Threat of New Entrant** Relatively low due to several barriers to entry, such as established distribution networks. However, online sales channels and ease of international trade may attract new players over time. ### Growth Drivers of KSA Children Costume Market **Government Initiatives** General Entertainment Authority's March 2022 costume and cosplay party announcement, promoted by Turki Al-Sheikh, gained huge online traction with 1.3 million views and 5,000 retweets. Attendees dressing as anime, superheroes, or movie/TV characters enjoyed free access, driving a surge in costume demand, even causing prices to double in some stores. **Influence of Social Media** In KSA, people spend ~3 hours daily on social media, celebrities and influencers heavily shape children's fashion choices leading to a trend of sharing creative costume photos, prompting parents to invest in fancy costumes. **Evolving School Curriculum** Ministry of Education to train 8,000 female teachers in music arts, part of a strategy aimed at discovering Saudi talents early which also includes activation of theaters in public and private schools, creating opportunities for costume demand to flourish. **Social Reforms** In 2022, KSA hosted an event to celebrate the once-banned festival of Halloween, reflecting the kingdom's social reforms aimed at modernization which will impact the costume market. **Entertainment Sector Effect** With theme parks like those by Saudi Entertainment Ventures partnering with Warner Bros and the influence of popular TV shows and movies, the demand for character costumes among children and parents is set to soar. **Dynamic Customer Preference** Children's costume preferences are highly dynamic, influenced by ever-changing pop culture trends, making it challenging for manufacturers to scale due to individualized preferences. **Sizing and Fit Issues** Unlike regular clothing, where multiple sizes work well for diverse body types, costumes often come in "free size" options, which can result in ill-fitting outfits and a less polished appearance due to their infrequent use, resulting in customer dissatisfaction. **Seasonality** The market for children's costumes is highly seasonal, with the bulk of sales occurring around Halloween and to a lesser extent, other occasions like birthdays and costume parties. **Competition from Rental Services** The availability of costume rental services acts as a barrier for customers from buying costumes outright. Rental options are more cost-effective for one-time use, and costume businesses must find ways to compete with this trend. ### Government Initiatives **Local Manufacturing Incentive Program (LMIP)** The LMIP encourages local production of children's clothing in Saudi Arabia by offering tax incentives and subsidies to eligible companies. For example, companies that produce at least 70% of their children's clothing locally may receive a 10% tax rebate on their annual profits. Additionally, the government provides subsidies covering up to 50% of the cost of purchasing manufacturing equipment. These measures aim to stimulate investment in domestic manufacturing, create job opportunities, and reduce reliance on imports. **Children's Clothing Safety and Compliance Initiative (CCSCI)** The CCSCI focuses on enhancing safety and quality standards for imported children's clothing in Saudi Arabia. All imported garments undergo rigorous safety testing and compliance checks to ensure they meet established standards. For instance, garments are tested for durability, flammability, and chemical content to ensure they pose no harm to children. In 2021, the government allocated SAR 5 million to establish testing laboratories equipped with state-of-the-art equipment to facilitate these inspections. **Small Business Support Program for Children's Apparel (SBSPCA)** The SBSPCA provides financial assistance and support to small businesses in the children's apparel sector. Eligible businesses may receive grants, loans, and training programs to help them grow. For example, in 2022, SAR 10 million was allocated to provide grants of up to SAR 50,000 each to 200 small businesses. Additionally, low-interest loans of up to SAR 500,000 are available to qualifying businesses to support expansion efforts. --- ## Company Profile of Major Brands in KSA Children Costume Market | Year | Company | Description | | --- | --- | --- | | 1951 | Rubies | Rubies Costume Company, born as a humble candy store in 1951, has blossomed into the industry leader of spreading smiles and fostering fun through all things dress up. The company’s evolution brought forth a wide array of costumes, accessories, wigs, and masks, all handcrafted with the customer in mind and an unwavering dedication to quality. With the introduction of deluxe costumes and strategic partnerships with iconic brands we expanded worldwide, becoming the go-to brand for costumes, accessories, décor and more, leaving a lasting mark on the industry. | | 1992 | California Costumes | California Costume Collections is proud to be an industry leader in Halloween and fancy dress costumes, wigs and accessories. They are well recognized in the seasonal market for providing popular and cutting-edge designs, great value and excellent service. Their innovative and talented design team is inspired by every facet of film, music, fashion and cultural diversity that this entertainment center offers, and it resonates through our collections. At California Costume Collections, creativity is combined with garment knowledge and construction expertise to craft quality costumes that set the industry standard. California Costume Collections is currently ranked by market share in the top 5 amongst suppliers of costumes and related products. | | 2001 | Delights Direct | Delights Direct has grown from being a great idea into being named Online Retailer of the Year 2011 and achieved a Top 100 position in The Sunday Times Tech Track 100. Specializing in balloons, party supplies, party bags, fancy dresses and personalized products, the company sells over 15,000 products from its 35,000sq foot warehouse in Irlam, Manchester. | | 1987 | Disguise | Disguise is a leader in the Halloween industry creating innovative and trend-setting costumes and accessories. Its team is comprised of a group of gifted in-house designers, sculptors and graphics artists from various creative backgrounds including Hollywood movie sculpt design, the fashion industry and gallery-showcased fine arts. Since its inception in 1987 with only twelve designs, Disguise has established itself as a leading fashion-driven design company in the global costume industry creating the hottest styles for both everyday costume play and Halloween! In 1997, Disguise became one of the largest costume and dress-up manufacturing groups when it joined The Cesar Group, an international costume and playwear company. | --- ## KSA Children Costume Market Future Outlook ### KSA Children Costume Market Future Outlook Revenue, 2022-2027, in SAR Mn The Children's Costume market in Saudi Arabia is projected to see substantial growth from 2022 to 2027. Starting at SAR 7.5 million in 2022, it's expected to reach SAR 74.7 million by 2027, with a Compound Annual Growth Rate (CAGR) of 5.4%. The annual growth rate seems to grow consistently. The highest annual growth rate is expected at 6.3% in 2027. This indicates significant expansion of KSA Children costume Market. This growth is fueled by various factors. Firstly, the increasing population and improved financial stability in Saudi Arabia are boosting demand for children's costumes. Families with higher disposable incomes are likely to spend more on clothing and accessories for their children. Strategic collaborations with global entertainment leaders, such as AMC Theaters, Six Flags, National Geographic and others, are poised to revolutionize KSA's theme park experience triggering a substantial rise in costume demand. Organization of more of music concerts, cultural festivals, costume parties, aligning with Saudi Arabia's vision for economic diversification through a thriving entertainment sector. Rising influence of Western pop culture, featuring iconic superheroes, beloved Disney characters, and the emerging trend of Anime, is poised to substantially boost the demand for costumes inspired by these themes. --- ## KSA Children Costume Market Macroeconomic Indicators ### KSA Population by Gender, 2022 (in Mn) In 2022, the Total population of Malaysia is 36.3 million out of which 20.9 Mn are male and 15.4 are female. ### KSA Population by Region, 2022 (in Mn) Across all the regions Riyadh is the most populated region of KSA with a population of 7.7 Mn followed by Jeddah (4.9 Mn) and Mecca (2.2 Mn). ### KSA GDP by Main Economic Activity at Current Prices, 2017-2022 (in SAR Bn) In 2022, KSA GDP stands at SAR 4155.0 Bn at a growth rate of 3.1%. compared to SAR 3275.0 Bn in 2021 and SAR 2753 Bn in 2020. ### Rural-Urban Population, 2022 (in %) Out of the total population of KSA, 85% of the population lives in urban areas and 15% out of the total population lives in rural areas. ### KSA Export-Import In 2020, KSA witnessed 9.9% growth in imports and exports grew by 32.4%