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Electricals in the UK | Verdict Sector Report

Electricals in the UK | Verdict Sector Report


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Executive Summary

Incrementally improving economic conditions are having a positive impact on shopper confidence. However, demand for big ticket electrical purchases remains fragile as earnings growth continues to be minimal. The latest games consoles are the stand out opportunity, as tablet demand begins to mature. While long term growth in electrical is coming from improving the omnichannel experience.

Key Findings

Sector and category forecasts to 2020 to help you plan for future growth in the right areas

Strategically plan using analysis of key issues that will affect your business over the next 5 years

Prioritize distribution investment with channel growth rates to 2020, including top seven specialist market share data

Synopsis

Demand for the latest Microsoft Xbox One and Sony PS4 is having a significant impact on the games consoles and software market, with bundle offers and price reductions ensuring demand remains high.

While there are high expectations for wearable technologies, the category is yet to prove its worth to retail, with prices remaining too high, and capabilities, particularly with the battery, putting off shoppers. However, with the Apple iWatch due for release in April, 2015, this could invigorate the market.

Reasons To Buy

What is the electrical market size and how will it develop over the next five years?

When will growth return to the sub-categories in electrical and how will they perform over the next five years?

Which products and events will be driving growth, and which are holding it back?

What are the key issues that will impede or maximize future growth opportunities?

1 Outlook

1.1 Overview

1.2 Key Findings

1.2.1 Growth drivers

1.2.2 Growth inhibitors

2 Recommendations

2.1 Overview

2.2 Strategies for Success

2.2.1 Convenience and delivery

2.2.2 Customer service and store environment are essential to reduce the impact of showrooming

2.2.3 Develop clear and appealing online and mobile websites

2.2.4 React to changing product mix

3 Market Size

3.1 Overview

3.2 Market Definition

3.3 Market Overview

3.4 Expenditure by Sub Sector

3.5 Brown Goods: Audio Visual Equipment

3.6 Brown Goods: Games Consoles and Software

3.7 Brown Goods: Photographic and Optical Equipment

3.8 Grey Goods: Information Processing Equipment

3.9 Grey Goods: Fixed and Mobile Phones

3.1 White Goods: Major Household Appliances

3.11 White Goods: Minor Household Appliances

4 Market Forecast

4.1 Overview

4.2 Definitions

4.3 Summary

4.3.1 Summary

4.3.2 Strategies for success

4.4 Electricals Expenditure Forecasts

4.4.1 Improving consumer confidence drives expenditure growth

5 Channel Shares

5.1 Overview

5.2 Channels of Distribution

6 Market Shares

6.1 Overview

6.2 Electricals Specialist Market Shares

7 Sector Trends

7.1 Overview

7.2 Online Shopping is a Threat as Well as an Opportunity

7.3 Manufacturer and Retailer Relationship Changes

7.4 TV Market Threatened but New Tech will Provide Growth

7.5 New Technology Slow to Impact

7.6 Changing Product Mix Through Evolving Channels

8 Methodology

8.1 Methodology: Outlook Market size

8.1.1 Market shares

8.1.2 Sales density calculation

8.2 Methodology: Market Size

8.2.1 Market size

8.2.2 Market shares

8.3 Methodology: Market Forecast

8.4 Methodology: Channel Shares

8.5 Methodology: Market Shares

8.5.1 Market size

8.5.2 Market shares

8.5.3 Sales density calculation

8.6 Methodology: Sector Trends

8.6.1 Market size

8.6.2 Market shares

9 Appendix

9.1 Appendix: Outlook

9.1.1 Electricals expenditure to grow 3.3% in 2014

9.1.2 Improving housing market will boost white goods market

9.1.3 Specialists regaining market share

9.1.4 Ultra-high definition to usurp 3D tech

9.1.5 Showrooming continues to be a major threat to physical stores...

9.1.6 ...but suppliers give favourable terms in return for showcasing

9.2 Appendix: Market Size

9.3 Appendix: Market Forecast

Figure 1: Electricals expenditure (GBPm), 2004-14e

Figure 2: Price inflation/deflation in total retail and electricals (%), 2004-14e

Figure 3: Electricals market composition (%), 2013 and 2014e

Figure 4: Electricalssubsectorshares(%),2009and2014e

Figure 5: Audio visual goods share of electricals market (%), 2012-14e

Figure 6: Games consoles and software share of electricals market (%), 2012-14e

Figure 7: Photographic and optical equipment share of electricals market (%), 2012-14e

Figure 8: Information processing equipment share of electricals market (%), 2012-14e

Figure 9: Fixed and mobile phones share of electricals market (%), 2012-14e

Figure 10: Major household appliances share of electricals market (%), 2012-14e

Figure 11: Minor household appliances share of electricals market (%), 2012-14e

Figure 12: Electricals expenditure as a proportion of total retail (%), 2015e and 2020e

Figure 13: Electricals expenditure (GBPm), 2015e and 2020e

Figure 14: Electricals expenditure (GBPm) and year-on-year growth (%), 2010-20e

Figure 15: Electricals expenditure drivers of growth (%), 2010-20e

Figure 16: Change in electricals expenditure (%), 2015e-20e

Figure 17: Change in brown goods expenditure by category (%), 2015e-20e

Figure 18: Brown goods expenditure (GBPm) and year-on-year growth (%), 2010-20e

Figure 19: Brown goods sources of growth (%), 2010-20e

Figure 20: Games consoles and software expenditure (GBPm) and year-on-year growth (%), 2010-20e

Figure 21: Games consoles and software sources of growth (%), 2010-20e

Figure 22: Games consoles and software expenditure growth (%), 2015e-20e

Figure 23: Audio visual equipment expenditure (GBPm) and year-on-year growth (%), 2010-20e

Figure 24: Audio visual equipment sources of growth (%), 2010-20e

Figure 25: Audio visual equipment expenditure growth (%), 2015e-20e

Figure 26: Photographic and optical equipment expenditure (GBPm) and year-on-year growth (%), 2010-20e

Figure 27: Photographic and optical equipment sources of growth (%), 2010-20e

Figure 28: Photographic and optical equipment expenditure growth (%), 2015e-20e

Figure 29: Change in white goods expenditure by category (%), 2015e-20e

Figure 30: White goods expenditure (GBPm) and year-on-year growth (%), 2010-20e

Figure 31: White goods sources of growth (%), 2010-20e

Figure 32: White goods expenditure growth (%), 2015e-20e

Figure 33: Major household appliances expenditure (GBPm) and year-on-year growth (%), 2010-20e

Figure 34: Major household appliances sources of growth (%), 2010-20e

Figure 35: Major household appliances expenditure growth (%), 2015e-20e

Figure 36: Small household appliances expenditure (GBPm) and year-on-year growth (%), 2010-20e

Figure 37: Small household appliances sources of growth (%), 2010-20e

Figure 38: Smallhouseholdappliancesexpendituregrowth(%),2015e-20e

Figure 39: Change in grey goods expenditure by category (%), 2015e-20e

Figure 40: Grey goods expenditure (GBPm) and year-on-year growth (%), 2010-20e

Figure 41: Grey goods sources of growth (%), 2010-20e

Figure 42: Grey goods expenditure growth (%), 2015e-20e

Figure 43: Information processing expenditure (GBPm) and year-on-year growth (%), 2010-20e

Figure 44: Information processing sources of growth (%), 2010-20e

Figure 45: Informationprocessingexpendituregrowth(%),2015e-20e

Figure 46: Fixed and mobile phones expenditure (GBPm) and year-on-year growth (%), 2010-20e

Figure 47: Fixed and mobile phones sources of growth (%), 2010-20e

Figure 48: Fixed and mobile phones expenditure growth (%), 2015e-20e

Figure 49: Electricals sources of growth (%), quarterly, 2014-17e

Figure 50: Electricals versus total retail year-on-year growth (%), quarterly, 2014-17e

Figure 51: Brown goods sources of growth (%), quarterly, 2014-17e

Figure 52: Brown goods versus electricals year-on-year growth (%), quarterly, 2014-17e

Figure 53: White goods sources of growth (%), quarterly, 2014-17e

Figure 54: Whitegoodsversuselectricalsyear-on-yeargrowth(%),quarterly,2014-17e

Figure 55: Grey goods sources of growth (%), quarterly, 2014-17e

Figure 56: Grey goods versus electricals year-on-year growth (%), quarterly, 2014-17e

Figure 57: Changes in major channels' share of electricals (percentage points), 2020e on 2015e

Figure 58: Total electricals specialists' sales (GBPm) and year-on-year growth (%), 2010e-15e

Figure 59: Electricals specialists' sales growth in current and constant prices (%), 2010-20e

Figure 60: Electricals specialists' space (000s sq ft), 2010-20e

Figure 61: Electricals specialists' store numbers (000s), 2010-20e

Figure 62: Electricals specialists change in market share (percentage points), 2015e on 2010

Figure 63: Why online shoppers choose to shop on the Internet (%), 2014

Figure 64: Ted Baker headphones, 2014

Figure 65: Samsung 4K Ultra-HD TV

Figure 66: Xbox One console, 2014

Figure 67: Apple's iPad mini tablet, 2014

Figure 68: Tesco Direct's smartphone range, 2014

Figure 69: Argos's Chancery Lane, London digital concept store, 2014

Table 1: Electricals market definition, 2014

Table 2: Total consumer expenditure on electrical goods (GBPm), 2004-14e

Table 3: Audio visual equipment expenditure (GBPm), 2009-14e

Table 4: Games consoles and software expenditure (GBPm), 2009-14e

Table 5: Photographic and optical equipment expenditure (GBPm), 2009-14e

Table 6: Information processing expenditure (GBPm), 2009-14e

Table 7: Fixed and mobile phones expenditure (GBPm), 2009-14e

Table 8: Major household appliances expenditure (GBPm), 2009-14e

Table 9: Minor household appliances expenditure (GBPm), 2009-14e

Table 10: Electricals market definitions, 2015

Table 11: Electricals expenditure, inflation, volume and value, 2015e-20e

Table 12: Brown goods expenditure, inflation, volume and value and share of sector, 2015e-20e

Table 13: Games consoles and software expenditure, inflation, volume and value and share of sector, 2015e-20e

Table 14: Audio visual equipment expenditure, inflation, volume and value and share of sector, 2015e-20e

Table 15: Photographic and optical equipment expenditure, inflation, volume and value and share of sector, 2015e-20e

Table 16: White goods expenditure, inflation, volume and value and share of sector, 2015e-20e

Table 17: Major household appliances expenditure, inflation, volume and value and share of sector, 2015e-20e

Table 18: Small household appliances expenditure, inflation, volume and value and share of sector, 2015e-20e

Table 19: Grey goods expenditure, inflation, volume and value and share of sector, 2015e-20e

Table 20: Information processing expenditure, inflation, volume and value and share of sector, 2015e-20e

Table 21: Fixed and mobile phones expenditure, inflation, volume and value and share of sector, 2015e-20e

Table 22: Electricals expenditure (GBPm) and growth (%), quarterly, 2014-17e

Table 23: Brown goods expenditure (GBPm) and growth (%), quarterly, 2014-17e

Table 24: White goods expenditure (GBPm) and growth (%), quarterly, 2014-17e

Table 25: Grey goods expenditure (GBPm) and growth (%), quarterly, 2014-17e

Table 26: Channels of distribution (%), 2013, 2014e and 2019e

Table 27: Electricals specialists summary, 2010, 2015e and 2020e

Table 28: Electricals specialists' sales at current and constant prices (GBPm), 2010-20e

Table 29: Sources of growth at electricals specialists (%), 2010-20e

Table 30: Electricals specialists' selling space, 2010-20e

Table 31: Electricals specialist retailers market shares (%), 2010-15e

Table 32: Electricals non-specialist retailers market shares (%), 2010-15e

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Insight Report, Retail, Electrical and Eletronics, Electrical, Verdict Retail


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