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We help you identify B2B and Consumer Market Opportunities that can be leveraged by your commercial capabilities

Our Go-to-Market Strategy will help your business win across promising geographies, products and solutions, with updated operating models, pinpointed pricing strategy, optimized sales capacity, effective marketing capabilities and more.

We work closely with your team and assist your Organization with a customized approach that aligns with your specific goals. Our blueprint will provide you a sharp bottom-up view of the market and prioritize the target customer segments, to rapidly transform decisions to actions.

Partnering for end-to-end value co-creation...

We have a deep understanding of the Business Environment in various emerging geographies like Saudi Arabia, UAE, Oman, Vietnam, Philippines, Indonesia and others, in Sectors like Retail, Consumer Products, Automotive, Logistics, Manufacturing & Construction, Chemicals, Agriculture, Defence, Healthcare, Education, Media and Financial Services. We assist you in all phases of your growth journey.

Entry Phase

  • Market Assessment
  • Location Strategy
  • Financial Feasibility
  • Business Model
  • Partner Selection
  • Fund Raising
  • Valuation
  • Due Diligence

Implementation Phase

  • Marketing Strategy
  • Positioning Strategy
  • Assistance in Registration of Entities
  • Assistance In Regulatory Registrations and Approvals

Management Phase

  • Corporate Governance
  • Human Capital Advisory
  • Systems and Processes
  • Monitoring / Evaluation
  • Regulatory compliance

Sustenance Phase

  • Regulatory Services
  • Financial Reporting
  • Diversification Strategy
  • Technology Services
  • Content Management and Archiving System
  • ERP Services

Our Value Unlock Approach to a successful Go-to-market exercise for your Organization assists in aligning your Business with new opportunities, while keeping a sharp focus on sustainable Top-line Growth.

1

Contribution to Business Execution

  • Identifying Target Market Opportunities and Value Proposition Development
  • Gap Analysis
  • Revenue/ Business Model Tree
  • Competitive Positioning in terms of market share, Customer Acquisition Cost & execution capability of your Organization
  • Supplier Strategy Development
  • Marketing Strategy and Marketing Campaign Development
2

Contribution to Top-line Growth

  • Sales Channel Strategy
  • Sales Planning
  • Campaign Execution
  • Performance Management
  • Forecasting future demand

Client Results

Successful Planning and Launch of Alcoholic Beverage Products in identified market segments for a major Beer Brand in India

Background
The client is one of the leading brewery group in the world with an extensive portfolio of beer and other liquor categories

Need For Consulting Services
The firm would like to know the recommendations and future potential to get an idea of the competition and gain more penetration in the Indian market.

Ken Research Value-Add
Ken Research’s comprehensive analysis on the market size of the India Alcoholic Beverage Industry, player positioning and business strategies for major players aided the client to assess the possibilities of entering in other product segment.

Go-to-Market with offerings in emerging IT Technologies, through successful partnership with multiple Online Training Content Providers

Background
The client is one of the largest non-profit Industry Associations in India, representing the IT/BPS Sector. It spearheads initiatives at the local, National and Global levels.

Need For Consulting Services
The client wanted to undertake market assessment study and provide its consulting services with key focus on identifying Online Content Providers (Self-paced, V-ILT, Blended), major online courses in emerging IT technologies domain and to formulate a GTM strategy for partners

Ken Research Value Add
  • Providing a detailed partner roadmap strategy and helped the client to identify potential online content providers with specialization into Self paced, V-ILT, Blended and others
  • Identification of Emerging IT technologies courses which can be catered to multiple set of target audience
  • GTM Strategy formulation to aid the client in understanding business framework, partnership and business modules and others.

Market Assessment and Go-to-Market Planning for a Furniture and Furnishings Brand to successfully enter the UAE market

Background
The client is a large Furniture and Furnishings Company with a prominent brand

Need For Consulting Services
The client wanted to understand the UAE Furniture and Furnishings Market and required consulting services for crafting a GTM Strategy for its brand to enter the UAE market

Ken Research Value Add
  • Providing a detailed market assessment blueprint to the client, for it to assess the competitors and their positioning in the market
  • GTM Strategy formulation for a successful brand launch in the UAE market

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