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Advertising in Asia-Pacific

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Details

Advertising in Asia-Pacific

Summary

Advertising in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Asia-Pacific advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key highlights

- The advertising industry consists of agencies providing advertising, including display advertising, services.

- The Asia-Pacific advertising industry had total revenues of USD31,898.0m in 2017, representing a compound annual growth rate (CAGR) of 5% between 2013 and 2017.

- The food, beverage & personal/healthcare segment was the industry's most lucrative in 2017, with total revenues of USD11,601.8m, equivalent to 36.4% of the industry's overall value.

- An improvement in the quality and range of broadband access in developing countries has continued to assist the growth of digital advertising. The number of people with access to the internet is growing which has provided advertising companies with the opportunity to interact and target a wider range of consumers.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Asia-Pacific

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Asia-Pacific

- Leading company profiles reveal details of key advertising market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the Asia-Pacific advertising market with five year forecasts

Reasons to buy

- What was the size of the Asia-Pacific advertising market by value in 2017?

- What will be the size of the Asia-Pacific advertising market in 2022?

- What factors are affecting the strength of competition in the Asia-Pacific advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up Asia-Pacific's advertising market?

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Table Of Content

Scope

Table of Contents

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 9

Market value 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market Outlook 12

Market value forecast 12

Five Forces Analysis 13

Summary 13

Buyer power 14

Supplier power 16

New entrants 17

Threat of substitutes 19

Degree of rivalry 20

Leading Companies 22

Dentsu, Inc. 22

Hakuhodo DY Holdings Inc. 26

Publicis Groupe SA 29

WPP plc 33

Methodology 37

Industry associations 38

Related MarketLine research 38

Appendix 39

About MarketLine 39


List Of Figure

List of Figures

Figure 1: Asia-Pacific advertising industry value: USD billion, 2013-17

Figure 2: Asia-Pacific advertising industry category segmentation: % share, by value, 2017

Figure 3: Asia-Pacific advertising industry geography segmentation: % share, by value, 2017

Figure 4: Asia-Pacific advertising industry value forecast: USD billion, 2017-22

Figure 5: Forces driving competition in the advertising industry in Asia-Pacific, 2017

Figure 6: Drivers of buyer power in the advertising industry in Asia-Pacific, 2017

Figure 7: Drivers of supplier power in the advertising industry in Asia-Pacific, 2017

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2017

Figure 9: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2017

Figure 10: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2017

Figure 11: Dentsu, Inc.: revenues & profitability

Figure 12: Dentsu, Inc.: assets & liabilities

Figure 13: Hakuhodo DY Holdings Inc.: revenues & profitability

Figure 14: Hakuhodo DY Holdings Inc.: assets & liabilities

Figure 15: Publicis Groupe SA: revenues & profitability

Figure 16: Publicis Groupe SA: assets & liabilities

Figure 17: WPP plc: revenues & profitability

Figure 18: WPP plc: assets & liabilities


List Of Table

List of Tables

Table 1: Asia-Pacific advertising industry value: USD billion, 2013-17

Table 2: Asia-Pacific advertising industry category segmentation: USD billion, 2017

Table 3: Asia-Pacific advertising industry geography segmentation: USD billion, 2017

Table 4: Asia-Pacific advertising industry value forecast: USD billion, 2017-22

Table 5: Dentsu, Inc.: key facts

Table 6: Dentsu, Inc.: key financials (USD)

Table 7: Dentsu, Inc.: key financials (JPY)

Table 8: Dentsu, Inc.: key financial ratios

Table 9: Hakuhodo DY Holdings Inc.: key facts

Table 10: Hakuhodo DY Holdings Inc.: key financials (USD)

Table 11: Hakuhodo DY Holdings Inc.: key financials (JPY)

Table 12: Hakuhodo DY Holdings Inc.: key financial ratios

Table 13: Publicis Groupe SA: key facts

Table 14: Publicis Groupe SA: key financials (USD)

Table 15: Publicis Groupe SA: key financials (EUR)

Table 16: Publicis Groupe SA: key financial ratios

Table 17: WPP plc: key facts

Table 18: WPP plc: key financials (USD)

Table 19: WPP plc: key financials (GBP)

Table 20: WPP plc: key financial ratios

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Products and Companies


Companies

Dentsu, Inc.

Hakuhodo DY Holdings Inc.

Publicis Groupe SA

WPP plc