Advertising in Australia

Advertising in Australia


  • Products Id :- OHMF3485
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  • Pages: 43
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Executive Summary

Advertising in Australia

Summary

Advertising in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Australia advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key highlights

- The advertising industry consists of agencies providing advertising, including display advertising, services.

- The Australian advertising industry had total revenues of USD1,757.7m in 2017, representing a compound annual growth rate (CAGR) of 2.8% between 2013 and 2017.

- The food, beverage & personal/healthcare segment was the industry's most lucrative in 2017, with total revenues of USD576.4m, equivalent to 32.8% of the industry's overall value.

- In Australia, the increase in smartphone penetration has caused a shift in the advertising industry to a more digital field.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Australia

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Australia

- Leading company profiles reveal details of key advertising market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the Australia advertising market with five year forecasts

Reasons to buy

- What was the size of the Australia advertising market by value in 2017?

- What will be the size of the Australia advertising market in 2022?

- What factors are affecting the strength of competition in the Australia advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up Australia's advertising market?



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Table of Contents

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 9

Market value 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market Outlook 12

Market value forecast 12

Five Forces Analysis 13

Summary 13

Buyer power 14

Supplier power 16

New entrants 17

Threat of substitutes 19

Degree of rivalry 20

Leading Companies 22

Dentsu, Inc. 22

The Interpublic Group of Companies, Inc. 26

Publicis Groupe SA 30

WPP plc 34

Macroeconomic Indicators 38

Country data 38

Methodology 40

Industry associations 41

Related MarketLine research 41

Appendix 42

About MarketLine 42

List of Figures

Figure 1: Australia advertising industry value: USD million, 2013-17

Figure 2: Australia advertising industry category segmentation: % share, by value, 2017

Figure 3: Australia advertising industry geography segmentation: % share, by value, 2017

Figure 4: Australia advertising industry value forecast: USD million, 2017-22

Figure 5: Forces driving competition in the advertising industry in Australia, 2017

Figure 6: Drivers of buyer power in the advertising industry in Australia, 2017

Figure 7: Drivers of supplier power in the advertising industry in Australia, 2017

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Australia, 2017

Figure 9: Factors influencing the threat of substitutes in the advertising industry in Australia, 2017

Figure 10: Drivers of degree of rivalry in the advertising industry in Australia, 2017

Figure 11: Dentsu, Inc.: revenues & profitability

Figure 12: Dentsu, Inc.: assets & liabilities

Figure 13: The Interpublic Group of Companies, Inc.: revenues & profitability

Figure 14: The Interpublic Group of Companies, Inc.: assets & liabilities

Figure 15: Publicis Groupe SA: revenues & profitability

Figure 16: Publicis Groupe SA: assets & liabilities

Figure 17: WPP plc: revenues & profitability

Figure 18: WPP plc: assets & liabilities

List of Tables

Table 1: Australia advertising industry value: USD million, 2013-17

Table 2: Australia advertising industry category segmentation: USD million, 2017

Table 3: Australia advertising industry geography segmentation: USD million, 2017

Table 4: Australia advertising industry value forecast: USD million, 2017-22

Table 5: Dentsu, Inc.: key facts

Table 6: Dentsu, Inc.: key financials (USD)

Table 7: Dentsu, Inc.: key financials (JPY)

Table 8: Dentsu, Inc.: key financial ratios

Table 9: The Interpublic Group of Companies, Inc.: key facts

Table 10: The Interpublic Group of Companies, Inc.: key financials (USD)

Table 11: The Interpublic Group of Companies, Inc.: key financial ratios

Table 12: Publicis Groupe SA: key facts

Table 13: Publicis Groupe SA: key financials (USD)

Table 14: Publicis Groupe SA: key financials (EUR)

Table 15: Publicis Groupe SA: key financial ratios

Table 16: WPP plc: key facts

Table 17: WPP plc: key financials (USD)

Table 18: WPP plc: key financials (GBP)

Table 19: WPP plc: key financial ratios

Table 20: Australia size of population (million), 2013-17

Table 21: Australia gdp (constant 2005 prices, USD billion), 2013-17

Table 22: Australia gdp (current prices, USD billion), 2013-17

Table 23: Australia inflation, 2013-17

Table 24: Australia consumer price index (absolute), 2013-17

Table 25: Australia exchange rate, 2013-17

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Dentsu, Inc.

The Interpublic Group of Companies, Inc.

Publicis Groupe SA

WPP plc

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