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Advertising in Canada

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Details

Advertising in Canada

 

Summary

 

Advertising in Canada industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

 

Key Highlights

 

The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.

The Canadian advertising industry had total revenues of USD 8,884.4m in 2018, representing a compound annual growth rate (CAGR) of 2.2% between 2014 and 2018.

The food, beverage & personal/healthcare segment was the industry's most lucrative in 2018, with total revenues of USD 1,948.8m, equivalent to 21.9% of the industry's overall value.

An improvement in the quality and range of broadband access has continued to assist the growth of digital advertising. The number of people with access to the internet is growing which has provided advertising companies with the opportunity to interact and target a wider range of consumers.

 

Scope

 

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Canada

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Canada

- Leading company profiles reveal details of key advertising market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the Canada advertising market with five year forecasts

 

Reasons to buy

 

- What was the size of the Canada advertising market by value in 2018?

- What will be the size of the Canada advertising market in 2023?

- What factors are affecting the strength of competition in the Canada advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up Canada's advertising market?

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Table Of Content

Scope

Table of Contents

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Category segmentation

Geography segmentation

Market Outlook

Market value forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

Dentsu, Inc.

Omnicom Group, Inc.

Publicis Groupe SA

WPP plc

Macroeconomic Indicators

Country data

Methodology

Industry associations

Related MarketLine research

Appendix

About MarketLine


List Of Figure

List of Figures

Figure 1: Canada advertising industry value: USD million, 2014-18

Figure 2: Canada advertising industry category segmentation: % share, by value, 2018

Figure 3: Canada advertising industry geography segmentation: % share, by value, 2018

Figure 4: Canada advertising industry value forecast: USD million, 2018-23

Figure 5: Forces driving competition in the advertising industry in Canada, 2018

Figure 6: Drivers of buyer power in the advertising industry in Canada, 2018

Figure 7: Drivers of supplier power in the advertising industry in Canada, 2018

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Canada, 2018

Figure 9: Factors influencing the threat of substitutes in the advertising industry in Canada, 2018

Figure 10: Drivers of degree of rivalry in the advertising industry in Canada, 2018

Figure 11: Dentsu, Inc.: revenues & profitability

Figure 12: Dentsu, Inc.: assets & liabilities

Figure 13: Omnicom Group, Inc.: revenues & profitability

Figure 14: Omnicom Group, Inc.: assets & liabilities

Figure 15: Publicis Groupe SA: revenues & profitability

Figure 16: Publicis Groupe SA: assets & liabilities

Figure 17: WPP plc: revenues & profitability

Figure 18: WPP plc: assets & liabilities


List Of Table

List of Tables

Table 1: Canada advertising industry value: USD million, 2014-18

Table 2: Canada advertising industry category segmentation: USD million, 2018

Table 3: Canada advertising industry geography segmentation: USD million, 2018

Table 4: Canada advertising industry value forecast: USD million, 2018-23

Table 5: Dentsu, Inc.: key facts

Table 6: Dentsu, Inc.: key financials (USD )

Table 7: Dentsu, Inc.: key financials (JPY)

Table 8: Dentsu, Inc.: key financial ratios

Table 9: Omnicom Group, Inc.: key facts

Table 10: Omnicom Group, Inc.: key financials (USD )

Table 11: Omnicom Group, Inc.: key financial ratios

Table 12: Publicis Groupe SA: key facts

Table 13: Publicis Groupe SA: key financials (USD )

Table 14: Publicis Groupe SA: key financials (EUR)

Table 15: Publicis Groupe SA: key financial ratios

Table 16: WPP plc: key facts

Table 17: WPP plc: key financials (USD )

Table 18: WPP plc: key financials (GBP)

Table 19: WPP plc: key financial ratios

Table 20: Canada size of population (million), 2014-18

Table 21: Canada gdp (constant 2005 prices, USD billion), 2014-18

Table 22: Canada gdp (current prices, USD billion), 2014-18

Table 23: Canada inflation, 2014-18

Table 24: Canada consumer price index (absolute), 2014-18

Table 25: Canada exchange rate, 2014-18

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Products and Companies


Companies

Dentsu, Inc.

Omnicom Group, Inc.

Publicis Groupe SA

WPP plc