Advertising in Europe
Advertising in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Essential resource for top-line data and analysis covering the Europe advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
- The advertising industry consists of agencies providing advertising, including display advertising, services.
- The European advertising industry had total revenues of USD22,962.5m in 2017, representing a compound annual growth rate (CAGR) of 3% between 2013 and 2017.
- The food, beverage & personal/healthcare segment was the industry's most lucrative in 2017, with total revenues of USD5,510.6m, equivalent to 24% of the industry's overall value.
- Advertising through social media platforms such as Facebook and Instagram has proved fruitful for advertisers looking to target millennials, whereas advertising on websites and search engines has helped heighten exposure to older internet users.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Europe
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Europe
- Leading company profiles reveal details of key advertising market players' global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Europe advertising market with five year forecasts
Reasons to buy
- What was the size of the Europe advertising market by value in 2017?
- What will be the size of the Europe advertising market in 2022?
- What factors are affecting the strength of competition in the Europe advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Europe's advertising market?
Table of Contents
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 9
Market value 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market Outlook 12
Market value forecast 12
Five Forces Analysis 13
Buyer power 14
Supplier power 16
New entrants 17
Threat of substitutes 19
Degree of rivalry 20
Leading Companies 22
The Interpublic Group of Companies, Inc. 22
Omnicom Group, Inc. 26
Publicis Groupe SA 29
WPP plc 33
Industry associations 38
Related MarketLine research 38
About MarketLine 39
List of Figures
Figure 1: Europe advertising industry value: USD billion, 2013-17
Figure 2: Europe advertising industry category segmentation: % share, by value, 2017
Figure 3: Europe advertising industry geography segmentation: % share, by value, 2017
Figure 4: Europe advertising industry value forecast: USD billion, 2017-22
Figure 5: Forces driving competition in the advertising industry in Europe, 2017
Figure 6: Drivers of buyer power in the advertising industry in Europe, 2017
Figure 7: Drivers of supplier power in the advertising industry in Europe, 2017
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Europe, 2017
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Europe, 2017
Figure 10: Drivers of degree of rivalry in the advertising industry in Europe, 2017
Figure 11: The Interpublic Group of Companies, Inc.: revenues & profitability
Figure 12: The Interpublic Group of Companies, Inc.: assets & liabilities
Figure 13: Omnicom Group, Inc.: revenues & profitability
Figure 14: Omnicom Group, Inc.: assets & liabilities
Figure 15: Publicis Groupe SA: revenues & profitability
Figure 16: Publicis Groupe SA: assets & liabilities
Figure 17: WPP plc: revenues & profitability
Figure 18: WPP plc: assets & liabilities
List of Tables
Table 1: Europe advertising industry value: USD billion, 2013-17
Table 2: Europe advertising industry category segmentation: USD billion, 2017
Table 3: Europe advertising industry geography segmentation: USD billion, 2017
Table 4: Europe advertising industry value forecast: USD billion, 2017-22
Table 5: The Interpublic Group of Companies, Inc.: key facts
Table 6: The Interpublic Group of Companies, Inc.: key financials (USD)
Table 7: The Interpublic Group of Companies, Inc.: key financial ratios
Table 8: Omnicom Group, Inc.: key facts
Table 9: Omnicom Group, Inc.: key financials (USD)
Table 10: Omnicom Group, Inc.: key financial ratios
Table 11: Publicis Groupe SA: key facts
Table 12: Publicis Groupe SA: key financials (USD)
Table 13: Publicis Groupe SA: key financials (EUR)
Table 14: Publicis Groupe SA: key financial ratios
Table 15: WPP plc: key facts
Table 16: WPP plc: key financials (USD)
Table 17: WPP plc: key financials (GBP)
Table 18: WPP plc: key financial ratios
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