Advertising in France

Products Id :- OHMF3521
|
Pages: 42
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April 2018
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Region: Europe
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Executive Summary

Summary

Advertising in France industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the France advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key highlights

- The advertising industry consists of agencies providing advertising, including display advertising, services.

- The French advertising industry had total revenues of USD2,214.7m in 2017, representing a compound annual growth rate (CAGR) of 0.4% between 2013 and 2017.

- The media & telecommunication segment was the industry's most lucrative in 2017, with total revenues of USD384.6m, equivalent to 17.4% of the industry's overall value.

- Advertising through social media platforms such as Facebook and Instagram has proved fruitful for advertisers looking to target millennials, whereas advertising on websites and search engines has helped heighten exposure to older internet users.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in France

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in France

- Leading company profiles reveal details of key advertising market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the France advertising market with five year forecasts

Reasons to buy

- What was the size of the France advertising market by value in 2017?

- What will be the size of the France advertising market in 2022?

- What factors are affecting the strength of competition in the France advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up France's advertising market?

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
ankur [@] kenresearch.com
+91-9015378249

Table of Contents

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 9

Market value 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market Outlook 12

Market value forecast 12

Five Forces Analysis 13

Summary 13

Buyer power 14

Supplier power 16

New entrants 17

Threat of substitutes 19

Degree of rivalry 20

Leading Companies 22

Dentsu, Inc. 22

Omnicom Group, Inc. 26

Publicis Groupe SA 29

WPP plc 33

Macroeconomic Indicators 37

Country data 37

Methodology 39

Industry associations 40

Related MarketLine research 40

Appendix 41

About MarketLine 41

List of Figures

Figure 1: France advertising industry value: USD million, 2013-17

Figure 2: France advertising industry category segmentation: % share, by value, 2017

Figure 3: France advertising industry geography segmentation: % share, by value, 2017

Figure 4: France advertising industry value forecast: USD million, 2017-22

Figure 5: Forces driving competition in the advertising industry in France, 2017

Figure 6: Drivers of buyer power in the advertising industry in France, 2017

Figure 7: Drivers of supplier power in the advertising industry in France, 2017

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in France, 2017

Figure 9: Factors influencing the threat of substitutes in the advertising industry in France, 2017

Figure 10: Drivers of degree of rivalry in the advertising industry in France, 2017

Figure 11: Dentsu, Inc.: revenues & profitability

Figure 12: Dentsu, Inc.: assets & liabilities

Figure 13: Omnicom Group, Inc.: revenues & profitability

Figure 14: Omnicom Group, Inc.: assets & liabilities

Figure 15: Publicis Groupe SA: revenues & profitability

Figure 16: Publicis Groupe SA: assets & liabilities

Figure 17: WPP plc: revenues & profitability

Figure 18: WPP plc: assets & liabilities

List of Tables

Table 1: France advertising industry value: USD million, 2013-17

Table 2: France advertising industry category segmentation: USD million, 2017

Table 3: France advertising industry geography segmentation: USD million, 2017

Table 4: France advertising industry value forecast: USD million, 2017-22

Table 5: Dentsu, Inc.: key facts

Table 6: Dentsu, Inc.: key financials (USD)

Table 7: Dentsu, Inc.: key financials (JPY)

Table 8: Dentsu, Inc.: key financial ratios

Table 9: Omnicom Group, Inc.: key facts

Table 10: Omnicom Group, Inc.: key financials (USD)

Table 11: Omnicom Group, Inc.: key financial ratios

Table 12: Publicis Groupe SA: key facts

Table 13: Publicis Groupe SA: key financials (USD)

Table 14: Publicis Groupe SA: key financials (EUR)

Table 15: Publicis Groupe SA: key financial ratios

Table 16: WPP plc: key facts

Table 17: WPP plc: key financials (USD)

Table 18: WPP plc: key financials (GBP)

Table 19: WPP plc: key financial ratios

Table 20: France size of population (million), 2013-17

Table 21: France gdp (constant 2005 prices, USD billion), 2013-17

Table 22: France gdp (current prices, USD billion), 2013-17

Table 23: France inflation, 2013-17

Table 24: France consumer price index (absolute), 2013-17

Table 25: France exchange rate, 2013-17

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Dentsu, Inc.

Omnicom Group, Inc.

Publicis Groupe SA

WPP plc

Advertising in France

The report was very informative and gives me an interesting view on the Indian market.... "Area Sales Manager, Muhlen Sohn GmbH & Co. KG"

I appreciate their diligence and determination in customizing the research project. The data proves to be valuable and accurate. I would, in future, definitely use their services again... "Technical Marketing Manager, Ascendis Health Limited"

I would like to thank Ken research team for meeting our report deliverables. The report is very good and we appreciate your well cooperation. ... "., Coldwell Banker - Riyadh "

The research you conducted was very helpful for us and the integrity of your research approach gave us great confidence in the data. Look forward to collaborating again in future... "International and Business Dev. Director, Duta Abadi Primantara"

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