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Executive Summary Advertising in France Summary Advertising in France industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Synopsis Essential resource for top-line data and analysis covering the France advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information. Key highlights - The advertising industry consists of agencies providing advertising, including display advertising, services. - The French advertising industry had total revenues of USD2,214.7m in 2017, representing a compound annual growth rate (CAGR) of 0.4% between 2013 and 2017. - The media & telecommunication segment was the industry's most lucrative in 2017, with total revenues of USD384.6m, equivalent to 17.4% of the industry's overall value. - Advertising through social media platforms such as Facebook and Instagram has proved fruitful for advertisers looking to target millennials, whereas advertising on websites and search engines has helped heighten exposure to older internet users. Scope - Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in France - Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in France - Leading company profiles reveal details of key advertising market players' global operations and financial performance - Add weight to presentations and pitches by understanding the future growth prospects of the France advertising market with five year forecasts Reasons to buy - What was the size of the France advertising market by value in 2017? - What will be the size of the France advertising market in 2022? - What factors are affecting the strength of competition in the France advertising market? - How has the market performed over the last five years? - What are the main segments that make up France's advertising market? Read More Contact Us:
Table of Contents Executive Summary 2 Market value 2 Market value forecast 2 Category segmentation 2 Geography segmentation 2 Market rivalry 2 Market Overview 7 Market definition 7 Market analysis 7 Market Data 9 Market value 9 Market Segmentation 10 Category segmentation 10 Geography segmentation 11 Market Outlook 12 Market value forecast 12 Five Forces Analysis 13 Summary 13 Buyer power 14 Supplier power 16 New entrants 17 Threat of substitutes 19 Degree of rivalry 20 Leading Companies 22 Dentsu, Inc. 22 Omnicom Group, Inc. 26 Publicis Groupe SA 29 WPP plc 33 Macroeconomic Indicators 37 Country data 37 Methodology 39 Industry associations 40 Related MarketLine research 40 Appendix 41 About MarketLine 41 List of Figures Figure 1: France advertising industry value: USD million, 2013-17 Figure 2: France advertising industry category segmentation: % share, by value, 2017 Figure 3: France advertising industry geography segmentation: % share, by value, 2017 Figure 4: France advertising industry value forecast: USD million, 2017-22 Figure 5: Forces driving competition in the advertising industry in France, 2017 Figure 6: Drivers of buyer power in the advertising industry in France, 2017 Figure 7: Drivers of supplier power in the advertising industry in France, 2017 Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in France, 2017 Figure 9: Factors influencing the threat of substitutes in the advertising industry in France, 2017 Figure 10: Drivers of degree of rivalry in the advertising industry in France, 2017 Figure 11: Dentsu, Inc.: revenues & profitability Figure 12: Dentsu, Inc.: assets & liabilities Figure 13: Omnicom Group, Inc.: revenues & profitability Figure 14: Omnicom Group, Inc.: assets & liabilities Figure 15: Publicis Groupe SA: revenues & profitability Figure 16: Publicis Groupe SA: assets & liabilities Figure 17: WPP plc: revenues & profitability Figure 18: WPP plc: assets & liabilities List of Tables Table 1: France advertising industry value: USD million, 2013-17 Table 2: France advertising industry category segmentation: USD million, 2017 Table 3: France advertising industry geography segmentation: USD million, 2017 Table 4: France advertising industry value forecast: USD million, 2017-22 Table 5: Dentsu, Inc.: key facts Table 6: Dentsu, Inc.: key financials (USD) Table 7: Dentsu, Inc.: key financials (JPY) Table 8: Dentsu, Inc.: key financial ratios Table 9: Omnicom Group, Inc.: key facts Table 10: Omnicom Group, Inc.: key financials (USD) Table 11: Omnicom Group, Inc.: key financial ratios Table 12: Publicis Groupe SA: key facts Table 13: Publicis Groupe SA: key financials (USD) Table 14: Publicis Groupe SA: key financials (EUR) Table 15: Publicis Groupe SA: key financial ratios Table 16: WPP plc: key facts Table 17: WPP plc: key financials (USD) Table 18: WPP plc: key financials (GBP) Table 19: WPP plc: key financial ratios Table 20: France size of population (million), 2013-17 Table 21: France gdp (constant 2005 prices, USD billion), 2013-17 Table 22: France gdp (current prices, USD billion), 2013-17 Table 23: France inflation, 2013-17 Table 24: France consumer price index (absolute), 2013-17 Table 25: France exchange rate, 2013-17 Single User License: Site License: Corporate User License: Dentsu, Inc. Omnicom Group, Inc. Publicis Groupe SA WPP plc |
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